Digital Marketing

Crashing waves

The Sixth Key Commitment of Revenue Resilience – We Need Hospitals to Adapt

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the […]

What Has Helped Our Healthcare Clients Most Rapidly Respond to COVID-19

When the COVID-19 pandemic struck, the reality quickly became apparent that many healthcare organizations were ill-equipped to fight the COVID-19 battle. Healthcare has been stretched to new limits in inpatient volume, equipment shortages, and the sheer number of calls, emails, and inquiries coming from the patients/members, media, and government. So what has helped healthcare clients […]

John Dietrich and Eric Enge on Here's Why Enterprise SEO is Different

Why Enterprise SEO Is Different – Here’s Why #246

Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are.  Don’t […]

Crashing waves

The Fifth Key Commitment of Revenue Resilience – We Need Hospitals to Learn

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the […]

Crashing waves

The Fourth Key Commitment of Revenue Resilience – We Need Hospitals to Adapt

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]

Eric Enge and Jessica Peck on Why Google Uses Machine Learning

Why Google Uses Machine Learning – Here’s Why #245

Machine learning is always a hot topic in the search community, and there is still confusion on how and why Google uses machine learning in their search algorithms. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning.  […]

Crashing waves

The Third Key Commitment of Revenue Resilience – We Need Hospitals to Be Digitally Engaged

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]

Crashing waves

The Second Key Commitment of Revenue Resilience – Creating a Pluralistic Clinical Operating Model

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]

Why You Need To Care About Voice As An Input Medium

Why You Need to Care about Voice as an Input Medium – Here’s Why #244

Search industry has been talking about the hype of voice search for years. But what actually is the reality of voice usage today? In this episode of the award-winning  Here’s Why digital marketing video series, Eric Enge reveals some insights from our fourth annual survey of voice usage and predicts when the voice revolution will actually […]

Istock 815174828 (1)

Data and Dashboards: A Visual Approach to Information

Many companies are faced with a problem – how to see the data that is most relevant to their business to gather insights. A recent client needed a way to see and show leadership relevant, high-level data that was most important to the business. Enter analytics dashboards! These dashboards, as defined by Google, are “a […]

Crashing waves

Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]

Istock 881542122 (1)

Snowflake for the Modern Data Platform

As times have evolved, so have our data challenges — but we have been trying to solve it for ages. Giving it dedicated resources, robust hardware, etc. we still end up missing SLAs in our traditional On-Premise & Cloud-hosted worlds. Add to the fact the constant dependency on personnel to manage the data loads, data […]

Load More