Design & UX

Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without any roadblocks, especially […]

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Implementing Custom Play/Pause Button for Embedded YouTube Videos Using IFrame Player API

Recently, I worked on one bug where GTM tracking was breaking for an embedded YouTube video with a custom play button. The video played perfectly fine on the click of the play button, but it was not getting tracked by GTM. I didn’t find anything wrong in the code, so I researched and found that […]

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Data Visualization and the Art of Storytelling

We are in 2020 and are suffering from information overload for a while now.   One solution for this is using an eye more to visualize information. So, we can see the patterns and connection that matters, or we can design that information to tell a story.   Now so, how to be a Good […]

Get Ahead of Headings: How to Correctly Use Headings for Accessibility

Heading Overview  For those that may not be familiar with heading levels, here is a quick run-down. Titles on your web page will have heading (<H>) tags to indicate their level of importance. Web developers use <H> tags for page titles to structure the content of the page. Not only are <H> tags used for […]

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers. Below […]

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Forget ABC: Make ABL a Top Commerce Priority in 2021

I’m sure if you haven’t seen, you’ve at least heard of the infamous sales scene from the 1992 film Glengarry Glen Ross. But if you haven’t, in this particular scene the character played by Alec Baldwin rants for 7+ minutes on why the under-motivated real estate agents should “Always Be Closing.” The scene itself is […]

Perficient, DTE Energy, and Non-Profit Client Win Respective Creative Awards

One award is exciting, but bringing home two awards is out of this world! We are excited to announce that DTE Energy’s Interactive, Energy Efficient Home, and a nonprofit private client have won silver and bronze (respectively) at this year’s Creativity International Design Awards. The Creativity International Design Awards is active in recognizing exceptional design […]

A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Product innovation teams can have a multitude of ideas or designs for products that will forever change the way their client’s businesses work, as well as how consumers interact with them. But successfully reaching that point is often difficult. Launching a product that benefits the client and makes it to market successfully is a double […]

Rise in Synthetic Experiences

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]

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Essential Question for Healthcare: Why Redesign Your Website?

For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]

The Business Value of Experience Design (Series Introduction)

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience.  And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.  But a great customer experience is not a matter […]

The Benefits of Utilizing a Progressive Web Application in Digital Commerce

A progressive web application (PWA) is a software application built with HTML, CSS, and JavaScript to run within and depend on a standards-compliant web browser. PWAs exploit their reliance on these browsers to overcome conventional web browsers application development challenges, such as browser-compatibility and feature availability. There is a tremendous opportunity for a unified and […]

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