Design & UX

POUR: Designing for Accessibility with Robustness in Mind

We’ve come to the final post in this series on the W3C’s Principles “POUR,” designing and coding for the “Robust” principle. In the context of technology, a solution is robust when it comes with a wide range of capabilities, or is able to deal with many different situations. Robust solutions should be navigable and usable […]

POUR: Designing for Accessibility With Understandable in Mind

The W3C organization developed four core principles to help designers and developers ensure websites, mobile apps, and all interactive media would be perceivable, operable, understandable, and robust (POUR) to as many digital users as possible. These four principles are as relevant today as they were when Tim Berners-Lee founded the W3C in 1994. In an […]

POUR: Designing for Accessibility With Operable in Mind

“POUR” has become mainstream lingo for the four main principles (Perceivable, Operable, Understand, and Robust) of web accessibility. These four essential guidelines created by the W3C organization are the “how-to” guide for digital teams of strategists, designers, developers, SEO, and content specialists to create accessible experiences. These guidelines were created so that digital consumers using […]

Innovative: The Business Value of Experience Design (Part 5 of 8)

This is the fifth in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of innovation: Bringing diverse and fresh ideas and perspectives to help the organization think differently, differentiate and future-proof its investments. Sometimes you need to build […]

Why You Should Include Success Measurement Metrics and Systems in UX Design

A functional, seamless user experience is critical for businesses operating in digital spaces. Applying this concept to website design plays an important role in whether the website’s visitors can accomplish what they came for. An iterative design methodology is a great framework to introduce refined designs continuously, and although those designs may look great, how […]

POUR: Designing for Accessibility With Perceivability in Mind

Designing for accessibility is both a mindset and a design practice. Together, they strive to make various forms of technology accessible to people as much as possible by minimizing or eliminating barriers to information through our senses (hearing, vision, and touch). The ability to access digital content every day should not be difficult for anyone […]

SCAD Team Mentored by Director of Experience Design Wins STARTUP Competition

Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club. STARTUP is typically a […]

Create More Accessible Web Design for Disability Using These 3 Scenarios

Web accessibility is important for people with disabilities, especially now due to the COVID-19 pandemic. People are doing more and more online, from ordering groceries, to medications, and even car shopping. In today’s world, it seems that anything can be ordered online, and for most people, it can. But for individuals with disabilities, it may […]

Address common barriers to delivering on customer expectations

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Part 3: Delivering on Expectations Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the wrap-up to this three-part series. Our story so far has explored the gap […]

How Incorporating Motion Design on Websites Improves Overall Business

When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Motion design can tell a business’ story at a […]

The Beauty of Simplicity: The Key to Accessible Web Design

In today’s hectic world, humans are increasingly drawn to simplicity. Stemming from a rising need for everyday efficiency and speed, we are in constant search for the next new technology that will make our lives easier. While this inclination toward simplicity is likely intuitive for most aspects of modern life, we often see the opposite […]

Digital Experiences

How Can Automakers and Suppliers Win Over Customers With Digital?

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience. When McDonald’s began to see a decrease in sales, they stepped back […]

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