Design & UX

A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Product innovation teams can have a multitude of ideas or designs for products that will forever change the way their client’s businesses work, as well as how consumers interact with them. But successfully reaching that point is often difficult. Launching a product that benefits the client and makes it to market successfully is a double […]

Rise in Synthetic Experiences

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]

Digital Account Opening

Essential Question for Healthcare: Why Redesign Your Website?

For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]

The Business Value of Experience Design (Series Introduction)

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience.  And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.  But a great customer experience is not a matter […]

The Benefits of Utilizing a Progressive Web Application in Digital Commerce

A progressive web application (PWA) is a software application built with HTML, CSS, and JavaScript to run within and depend on a standards-compliant web browser. PWAs exploit their reliance on these browsers to overcome conventional web browsers application development challenges, such as browser-compatibility and feature availability. There is a tremendous opportunity for a unified and […]

Perficient and DTE Energy Bring Home Two More Wins for Interactive Virtual Home

Prepare yourself for this incredible news! We are excited to announce our W3 Gold Winner Award and Gold Winner MUSE Creative Award for DTE Interactive Virtual Home. This microsite educates consumers on how to save energy for their homes on a completely new level. The W3 Awards is a major web competition judged by the Academy […]

Healthcare Consumer - patient experience

Consumer-centric Digital Experience in Healthcare

“Consumer-centric experience” has become a buzzword in healthcare circles. Working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! They feel the threat of Amazon and other retail giants moving into their space, and they want to fight back. The problem: While there’s […]

woman on healthcare website

How to Make a Good Healthcare Website

It’s a question healthcare marketers ask all the time: What are the keys to a good healthcare website? We want a formula. Tried and true best practices. Something that will boil it all down to a clear roadmap. If you search the web, you’ll find website checklists galore. And there are some undisputable basics: You […]

Top 3 Reasons Why Episerver’s React-Based Front-End CMS Is Really, Really Cool.

2020 has offered us some big surprises that I don’t think any of us could have predicted. The most obvious one I won’t waste breath mentioning, but the other surprise that came up near the end of 2019 as we looked to kick off a new decade was Episerver’s acquisition of Insite. With this acquisition, […]

Iphone 1600 600 3

Prepare Your App for iOS 14

Now that iOS 14 is available, there has never been a better time to get your app up and running with the latest operating system.  With iOS adoption rates so high, at nearly 80%, most users will update their devices once given the opportunity. The sooner you update and begin testing your app the more time you’ll have to perfect […]

DTE Interactive

DTE Energy and Perficient Win Creative Awards for Interactive Virtual Home

Perficient takes pride in the work we do as we partner with clients to create exceptional experiences for their end customers and internal teams. We love to use our CX strategy, design, and development expertise to help companies achieve their goals and engage with their customers. Earning outside recognition for the work we do is […]

U Is For Ux

U is for User Experience

User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.

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