Strategy

In The Hospital Sick Male Patient Sleeps On The Bed. Heart Rate Monitor Equipment Is On His Finger.

Decide Not to Die: What I Learned About Healthcare Strategy by Being a Patient

As healthcare strategists, the first thing we tell our clients is that all healthcare consumers are on a journey. The story goes something like this: they’re told they or a loved one has a condition, they research and learn more about it, and then they decide to reach out for help. It’s at that inflection […]

Understanding a Lightning Web Component and Its Multiple Parts

A lightning web component (LWC), a new Salesforce module increasing in popularity, allows us to bundle HTML markup and CSS styles into custom HTML elements. However, to understand and utilize an LWC correctly, we need to understand the following: How to create a basic LWC Composition and communication with events in an LWC Reactivity in […]

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Priyal Patel Shares the Personal Joy that Comes From Hard Work, Recognition, and Career Mobility

At Perficient, you are part of something truly special – a fast-growing, global digital consultancy that challenges, champions, and celebrates our people. With teams spanning technologies and time zones, our expanding global business and inclusive culture promise to create opportunities to collaborate with the top talent in the world, while maintaining personal and collaborative relationships […]

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Using a framework to reach your vision or goal

Using a framework to reach your vision or goal   The Ideal Consultant defined by the picture-frame strategy A common framework for achieving a goal or vision is the picture-frame.  In my first two blogs, we looked at two different examples of being an “Ideal” consultant.  How did I derive the baseline for what is […]

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[Podcast] What if Your Personal and Professional Brand Could be the Same? An Interview with Kelsey Flora.

In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google […]

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Modern Healthcare Ranks Perficient Among the 10 Largest Management Consulting Firms

We are pleased to announce that we have been ranked the ninth-largest healthcare management consulting firm in Modern Healthcare’s 2021 survey. The annual survey ranked healthcare management consulting firms according to 2020 revenue from total healthcare consulting fees. Earlier this year, Modern Healthcare also recognized Perficient as the fourth-largest IT consulting firm. “No matter how […]

Accessible Videos: Highlight Your Stop, Pause, Hide, and Volume Controls/Mute

In my previous post, we discuss three reasons why incorporating accessible video into your marketing strategy is good for your business. Now I want to do a deeper diver into some of the main ways you can create an accessible video. Let’s start with including controls to stop, pause, hide, or change the volume of […]

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[Podcast] What If You Never Had to Go to Your Doctor’s Office Again? An Interview With Tom Swanson.

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet […]

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Sitecore Branch Templates for Content Authors

Branch Templates have been around in Sitecore for several versions (officially called Branch Templates since Sitecore 6, I believe). And even looking at Sitecore Branch Template documentation, you will notice that it is specifically set under the Developer section. However, in my experience and once development creates the page template, a content author is completely […]

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Tips to Map Healthcare Audiences: Scenarios and Journeys

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

A New Standard for Interacting with the Web by Keyboard or Screen Reader

In my first post, I shared perspectives and best practices on how to interact with the web using a keyboard or screen reader. To recap, both of these devices are useful and robust forms of technology that give web users the capability to interact with and navigate to content that would otherwise be inaccessible to them. Now we’ll talk about what’s next, and how the Web Content Accessibility Guidelines 2.2 (WCAG 2.2) will create a more inclusive user experience across […]

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[Podcast] What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our […]

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