Strategy

experience-driven commerce on a mobile phone

The Return of Direct-to-Consumer Part 1: What is DTC in 2021?

Chances are in the past 12 months you’ve purchased something online. Maybe even a lot of things online. (I generally don’t like to make assumptions but I feel safe on this one.) And chances are at least one of your purchases were from a brand that only sells online; had great prices; offered flexible payment […]

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Feasible: The Business Value of Experience Design (Part 6 of 8)

This is the sixth in a series of blog posts sharing our study results on the business value of experience design. This post explores the value of understanding both the limitations and the possibilities of the underlying technologies to drive an optimal product experience. MC Escher was a Dutch artist famous for creating imaginative but […]

Is the Clinical Development Platform Approach Right for You?

Life sciences organizations typically manage their IT infrastructure and applications in silos. They implement disparate applications and manage the content and process within those applications separately. They then deploy integrations between those applications to streamline processes and share content and data with different business areas. Much of this work, including the development of integration tools […]

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Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263

We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]

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Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

POUR: Designing for Accessibility with Robustness in Mind

We’ve come to the final post in this series on the W3C’s Principles “POUR,” designing and coding for the “Robust” principle. In the context of technology, a solution is robust when it comes with a wide range of capabilities, or is able to deal with many different situations. Robust solutions should be navigable and usable […]

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[Podcast] What If? So What? Episode 7: What if Data Has Become the Customer Experience?

Listen Now! In Episode 7 of the What If? So What? podcast, Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast Intelligent Data. Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Click The Player To Listen to […]

Leading The Planning Process

Two Commerce Tips to Kick Off Your Q2 The Right Way

Well, we made it – Q2 is here and if you’re reading this article, that means you likely work in the ecommerce space and Q1 went from zero to one hundred real quick. When 2021 kicked off, customers and society as a whole hit the ground running as we slowly but surely start to move […]

POUR: Designing for Accessibility With Understandable in Mind

The W3C organization developed four core principles to help designers and developers ensure websites, mobile apps, and all interactive media would be perceivable, operable, understandable, and robust (POUR) to as many digital users as possible. These four principles are as relevant today as they were when Tim Berners-Lee founded the W3C in 1994. In an […]

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[Podcast] What If? So What? Episode 6: What if We Kept the Robots Happy?

Listen Now! In Episode 6 of the What If? So What? podcast, Jim interviews Perficient’s former Chief Strategist for Artificial Intelligence, Christine Livingston, about the state of artificial intelligence today and how organizations are using it to shape customer experiences. Click The Player To Listen to Episode 6 Now Subscribe and Don’t Miss an Episode […]

Learn More About 3 Tier Support in MSO

Managed service offerings (MSO) is the department in an organization responsible for all application support activities. These support engineers work on various technologies, take care of the numerous support issues, and provide resolutions. Here’s why support analysts are important members of any business. The Role of the Application Support Analyst Support analysts fix the application […]

POUR: Designing for Accessibility With Operable in Mind

“POUR” has become mainstream lingo for the four main principles (Perceivable, Operable, Understand, and Robust) of web accessibility. These four essential guidelines created by the W3C organization are the “how-to” guide for digital teams of strategists, designers, developers, SEO, and content specialists to create accessible experiences. These guidelines were created so that digital consumers using […]

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