Strategy

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Understanding Healthcare Journey Maps

Healthcare journey maps are usually drawn as linear – with a clear start and end. But look closely at the healthcare journey, and you’ll see it’s actually circular. The end of treatment doesn’t mark the journey end. It’s merely a lull, a period of maintenance before the next symptoms or life events trigger the journey […]

Brainjocks Dog Jockularity 1

Welcome to Jockularity

What’s so funny? You may have noticed our blog has a new name–goodbye Brainjuice Box, hello Jockularity! And many of you may be wondering “what’s up with that”? As we’ve grown this blog over the last few years, we’ve come to love this community even more than we thought we could. You’ve been an awesome […]

Accessibilty W3c Web Brainjocks@1x

Accessibility: A, AA or AAA? That is the question.

Accessibility: What it takes to achieve the highest level of accessibility while understanding and managing the trade-offs Why is Accessibility important? Every website has its target audience and site owners who always want to make sure their site attracts as many visitors as possible from its target audience. One way to achieve this is to […]

Dam Ppiserver Assets@1x

DAM! We Should Get Our Assets Together.

It’s DAM, not damn. Let’s dissect what these tools are, what to seek in a DAM, and more about managing your assets. Digital Asset Management (DAM) systems are a commonly misunderstood tool. “They’re like a file storage system, right?”. Technically, that’s not wrong, but that’s like saying that Google is “just a search engine”. Also, […]

Episerver Ascend 2019 Miami@1x

Ascend 2019 Recap – Miami

Ascend takes over Miami Beach Fountainebleu With an all new location this year, Episerver’s Ascend conference was held at the Miami Beach Fountainebleu the 27th-29th of October. Ascend is a three-day event for digital marketers, developers and commerce leaders to share strategies for driving growth through digital innovations.  Brainjocks was proud to kick off their […]

Y Is For Yearly Impact

Y is for Yearly Impact

While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.

U Is For Ux

U is for User Experience

User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.

R Is For Roi

R is for ROI

A simple ROI calculation can help take the guess work out of future business decisions.

Q Is For Qualitative Research

Q is for Qualitative Research

Qualitative research allows us to evaluate the ‘why’ instead of the ‘what’ when it comes to user actions within an experience.

Sym 2019

The Dos and Don’ts of Sitecore Symposium 2019

Sitecore Symposium 2019 is going to be jam packed, so take some tips from a Symposium Veteran on the dos and don’t for this year’s event.

Ab Testing In Sitecore

AB Testing Shared Content with SCORE Snippets

Haven’t you always wanted to be able to test the content that is engaged the most? Your main navigation, maybe? SCORE Snippets are not new but a recent enhancement makes them legen… wait for it, … dary!

K Is For Kpis

K is for Key Performance Indicator

Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready.

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