Strategy

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Pega and Adobe Unite to Elevate Customer Interactions

Exciting news was announced during PegaWorld’s iNspire event on May 4, 2021. Pega and Adobe are joining forces to provide an end-to-end customer-centric journey. Leveraging Pega’s Customer Decision Hub (CDH) and Next Best Action Advisor—adaptive and predictive models can be used with Adobe customer applications to provide the most relevant offers or recommendations to customers. […]

Health and Wellness Ecommerce Will Become the Proactive Choice for Consumers

People wanting to be and feel healthy isn’t anything new, but with all that’s happened over the last year with COVID-19, consumers have an increased focus on health and wellness. A recent survey estimates the global wellness market at more than $1.5 trillion with an annual growth of 5-10%. Quite the healthy outlook if you […]

Healthcare Price Transparency: Why Clear Costs Can Drive Brand Loyalty

On Jan. 1, 2021, new guidelines from the Centers for Medicare & Medicaid Services went into effect requiring hospitals that operate in the United States to provide “clear, accessible pricing information” online for the services they provide. Hospitals have a choice in how they provide this information, and the experience varies widely from hospital to […]

The Necessity of Agile Framework for Your Digital Transformation

A digital transformation is a process in which technology is used to completely change your business rather than focusing on a single IT project or a single area. Digital transformation means a series of projects that change every aspect of an organization and modernizes it with the latest technology. To see substantial changes, your business’ […]

A Rock-Solid Implementation Team: Perficient Named by Client for IBM Implementation

We are excited to announce that one of our clients, Sally Beauty Holdings, credited us for our work to implement commerce solutions to build an omnichannel experience for their customers. How We Made a Difference With the pandemic sending in-store shopping to a grinding halt, Sally Beauty was faced with a surge in demand, with […]

Here's Why Wp

Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264

As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, […]

direct to consumer mobile experience

The Return of Direct-to-Consumer Part 2: Who is Getting DTC Right in 2021?

In Part 1 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like  in 2021 and how the definition and opportunities have evolved.  In Part 2 of this series I will provide examples of DTC brands that have embraced experience-driven commerce and are winning big because of it, and those that aren’t quite […]

Mapping a journey

6 Steps to Successful Virtual Health CX Strategy Beyond COVID-19

Before the COVID-19 pandemic hit, virtual medicine was growing in the United States. Telemedicine was expected to grow at more than 15% annually through 2025. Approximately 22% of physicians had used telehealth to see patients, and over 50% expressed willingness to adopt it in the next few years. Patients also pushed for improved access to […]

experience-driven commerce on a mobile phone

The Return of Direct-to-Consumer Part 1: What is DTC in 2021?

Chances are in the past 12 months you’ve purchased something online. Maybe even a lot of things online. (I generally don’t like to make assumptions but I feel safe on this one.) And chances are at least one of your purchases were from a brand that only sells online; had great prices; offered flexible payment […]

Zoom

Feasible: The Business Value of Experience Design (Part 6 of 8)

This is the sixth in a series of blog posts sharing our study results on the business value of experience design. This post explores the value of understanding both the limitations and the possibilities of the underlying technologies to drive an optimal product experience. MC Escher was a Dutch artist famous for creating imaginative but […]

Is the Clinical Development Platform Approach Right for You?

Life sciences organizations typically manage their IT infrastructure and applications in silos. They implement disparate applications and manage the content and process within those applications separately. They then deploy integrations between those applications to streamline processes and share content and data with different business areas. Much of this work, including the development of integration tools […]

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Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263

We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]

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