Strategy and Planning

woman on healthcare website

How to Make a Good Healthcare Website

It’s a question healthcare marketers ask all the time: What are the keys to a good healthcare website? We want a formula. Tried and true best practices. Something that will boil it all down to a clear roadmap. If you search the web, you’ll find website checklists galore. And there are some undisputable basics: You […]

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In Pursuit of Supply Chain Excellence: Perficient Webinar Featuring Forrester Consulting

Ecommerce has revolutionized the way businesses in every industry operate and provides endless possibilities to expand sales channels, grow revenue, and elevate the customer experience. But with digital growth comes new complexities, and many companies are missing out on the benefits of ecommerce due to manual, rule-based order management processes. By shifting your focus to […]

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Inventory Control Solutions need a focused perspective

Why Practice Inventory Control? Every company that is trying to get its grips around what they have talked about Inventory control. Companies that are trying to understand what they need to meet their demands are looking into Inventory Controls.  The concept of Inventory Control is straight forward.  Knowledge of what you have and what you […]

5 Consumerism Tips for Healthcare

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

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Make Your Adobe Managed Services Migration a Success

With companies looking to reduce costs and increase agility, many are looking to move their CMS to the cloud. Adobe offers two cloud solutions for Adobe Experience Manager (AEM): Adobe Managed Services (AMS) and AEM Cloud Service. For existing on-premise customers, AMS is a lighter lift as it is closer to on-premise architectures. Is AMS […]

healthcare digital KPIs

Building digital KPIs in healthcare

What’s the secret to success in any healthcare digital project? Hint: It’s not a snazzy design or lots of bells and whistles. No matter the project, there’s a key step that separates success from failure. And that key is within your grasp. The key? Before you dive into your project, define what success will be. […]

Teams collaborating on digital strategy fundamentals

3 Fundamentals Every Digital Strategy (Still) Needs

How will you spend your COVID-19 bonus? No, not a fatter paycheck (sorry). I’m talking about the additional resources your CFO may be freeing up for new digital initiatives. A survey of U.S. executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies […]

Ecommerce is Dead, Long Live Digital Commerce

In the past, ecommerce was believed to be the simple act of building a commerce website for your business and seeing how your customers used it. However, many B2B sites weren’t performing well or able to adapt to this approach because they lacked the specific resources and knowledge needed to be successful and even felt […]

patient or healthcare consumer

Your healthcare audience: Patient, consumer or human?

Healthcare marketers used to discuss the “patient experience” within their health system. These days the focus has shifted to “consumer experience.” The reason is obvious. Retail giants like Amazon and CVS keep pushing deeper into the healthcare space. And they’re bringing retail practices and improved consumer experience with them. It’s true that before a person […]

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What Restaurants and Bars Can Teach Us about Commerce User Experience

There are many important aspects to consider when looking at re-platforming or re-vamping your commerce storefront. One of these aspects that almost always comes into play is user experience, and for good reason. At a high level, we ecommerce professionals know the importance of keeping the look and feel of a site fresh – but […]

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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

The spending power of Gen Z is predicted to outmatch all the generations before it. Still, it’s never too early to start understanding and planning for capabilities that will be expected from the generation coming next. But who are they? What will they expect from an experience given how they grew up under the influence […]

Guide to Healthcare Journey Map

Your Guide to Healthcare Journey Maps

Healthcare is complex. Quality has improved dramatically in recent decades, with breakthrough procedures and medications saving lives and providing better quality of life. But navigating the health system is more complicated than ever. Healthcare is also undergoing a retail revolution – with places like Amazon, CVS, Walgreens and others disrupting how patients receive care. The […]

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