Social

Why Buzzsumo Is More Awesome Than You Think – Here’s Why #166

For many marketers, Buzzsumo has become the go-to tool for evaluating how content performs on social media. But few know the full power of the site that goes far beyond measuring social engagement. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen takes you on a whirlwind tour […]

Why Declining Social Media Reach May Be a Blessing in Disguise – Here’s Why # 162

As social networks continue to throttle the organic reach of business accounts, many business owners have either sunk in despair or wasted time shaking their fists or complaining. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why he thinks we can’t totally blame the social networks […]

Why Your Facebook Strategy Must Change – Here’s Why #160

Content and social media marketing these days is a war for attention, and marketers have pulled every trick in the book to get it. Now Facebook has called them on it and, whether they realize it or not, done them a huge favor. In this episode of our popular Here’s Why digital marketing video series, […]

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How Much Does Google Index Twitter in 2018?

We’ve been tracking Twitter’s integration into the Google search results since 2014, and today I’m publishing the fifth of our studies on the topic. The TL;DR of today’s results is that Google’s indexation of Twitter is at the lowest level ever. Read on for the details! For reference, here are links to the prior versions […]

Why You Should Customize Your Google Analytics Channels – Here’s Why #152

Maybe some day we’ll be able to customize TV shows on the fly to come out the way we want. A customization that we can do today, though, and one more essential to our businesses, is customizing the way our Google Analytics channels capture traffic. In this episode of our popular Here’s Why digital marketing […]

Why Social Media Marketing Is Really Remarketing – Here’s Why #143

If you’re only using social media to scatter broadcast your brand messages, you’re missing out on the full power of the medium. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas […]

Why Facebook Ad Experiments Are a Marketer’s Gold Mine – Here’s Why #134

In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Don’t miss a single episode of […]

Why Your Social Media Audience Matters More Than You Think – Here’s Why #131

If you’re a content marketer, you probably wouldn’t send zombies to spread your brand’s message! You work too hard at building your own reputation so that others will trust what you create and share on social media. But a new study reveals that the reputation of your audience among their followers may be even more […]

Why You Need to Break Your Brand Fan Barrier – Here’s Why #129

Can the most loyal fans of your brand actually become a barrier to expanding the reach of your content? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark and Eric explain why you need to find ways to break through the fan barrier, and offer some tips on how […]

Why Social Media Is NOT a Search Ranking Factor – Here’s Why #128

Many marketers assume that social media is a search ranking factor for Google, and some even believe they’ve seen proof. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark and Eric explain why it is highly unlikely that social is a direct ranking signal, but also how social is useful […]

Why Hacking Social Media Algorithms Is a Dangerous Game – Here’s Why #127

It’s not hard to find tricks and hacks that can temporarily overcome shrinking organic reach as social media site algorithms get stingier. But is it a good idea? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why hacking social media algorithms isn’t a good long-term strategy for […]

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Harnessing the Power of Other People’s Audiences

We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of […]

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