The concept of a universal commerce solution does not exist. The market is vast, and buyers have to determine which software and services are truly necessary for their commerce operations. As the industry rapidly transitions to microservices and headless systems, digital commerce software vendors must establish a strong partner ecosystem to thrive. Moreover, as they […]
Commerce
How DISH Network Accelerated Retail Wireless Growth Using Adobe Experience Cloud
How do you enter into a highly competitive wireless space and build market share quickly? That’s a question DISH Network asked when it became the US’s fourth-biggest mobile carrier three years ago. The American television and consumer wireless services provider needed a digital foundation to support a scalable commerce experience, great customer service, and the […]
3 Takeaways From Our Panel Discussion on Proactive Women’s Health
To kick off National Women’s Health Week, we facilitated a discussion with leaders from American Cancer Society and BD on inspiring and supporting proactive women’s health. Our conversation covered several ways the health ecosystem seeks to better understand women’s needs and a meaningful care journey. The discussion was moderated by Marlana Voerster, senior healthcare & life sciences strategist […]
Why Understanding Your Customer is the Key to Business Success
I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]
Promethium Subsidiary Receives First FINRA-Approved Digital Asset Custodianship
Promethium Ember Capital, (“PEC”), a wholly owned subsidiary of Promethium, has become the first digital asset custody provider to come under federal regulation. PEC was approved as a special purpose broker-dealer (“SPBD”) for digital asset securities. The approval allows Promethium to custody digital asset securities on behalf of both retail and institutional clients. The significance […]
Introduction & Use of B2C Commerce Template in Experience Cloud Salesforce
Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail […]
Classic to Spire CMS Conversion Tool in Optimizely
Content Management Systems (CMS) have been around for quite some time now and have helped businesses in creating and managing their online content efficiently. However, as technology evolves, so does the CMS. Many businesses that have been using the Classic CMS for a long time now are looking to switch to the new and more […]
Three Ways Retailers Can Use AR and VR to Boost Post-Sale Customer Experience
Post-sale interactions between customers and your business may simply be communicating about warranties, upgrades or repairs, installation, personalized offerings, or troubleshooting. But continuing engagement with your customers is important to further solidify the relationship, drive loyalty, and ensure satisfaction. While those ideas are a great way to maintain the relationship, brands need to catch up […]
Connect With Us at Salesforce Connections
On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected […]
With Unified Commerce, Customers Are No Longer Just Numbers at Home Depot
Not long ago, requesting reviews for online purchases was one of your only options for getting feedback on products and services. Products purchased in-store were often reduced to an item on a receipt, and the only review a retailer received was if the customer needed to return the item. Now, big box stores like Home […]
5 Reasons to Get Excited for our LinkedIn Live Event on Proactive Women’s Health
Did you know that while women make 90% of household healthcare decisions, 66% of them feel misunderstood by the healthcare industry. Despite being such a large stakeholder group in healthcare, their unique needs tend to be misunderstood and overlooked. Healthcare organizations and life sciences leaders can impact change and improve women’s care experiences through thoughtful […]
Optimizely Configured Commerce Best Practices – Part 1 (System Settings)
As a developer, it is very important to follow standard coding practices when writing code, regardless of the programming language. This is just as crucial as writing a fully functioning code. Similarly, when working with prebuilt platforms or frameworks like Optimizely Configured Commerce, it is equally essential to follow the platform-specific best practices along with […]