Search Engine Algorithms

Improving your Google Search Result with SXA

Improving the way your search result appears in Google and other search engines is paramount to driving users to your site. This blog post will show you how to display review scores in your search result using Sitecore’s SXA. How can this drive business for you? Why would you want to surface this information to […]

Here's Why Google's SMITH Algorithm Is an Important Event for SEO

Why Google’s SMITH Algorithm Is an Important Event for SEO – Here’s Why #262

Google has been investing heavily in machine learning and its language processing capabilities for quite some time to help improve overall user experience and satisfaction. In this episode of the award-winning Here’s Why digital marketing video series, Jessica Peck, Senior Analytics Consultant at CVS, joins Eric to discuss what Google’s SMITH algorithm is and why it […]

Data DNA

Amazon Kendra Announcements for Handshake

Today, Handshake connectors are available to Amazon Kendra customers. We have found Amazon Kendra’s semantic capabilities, customization potential, and APIs to be powerful tools in search experience design and implementation. Few search platforms handle query recognition and semantic response better. Without relevant content and metadata in the index, search cannot function. Handshake lets us skip […]

Software developer working on desktop and mobile design

The History Behind Google’s Page Experience Signal and Where It May Be Going Next

In May 2021, Google is rolling out the Page Experience ranking signal. It combines the existing mobile-friendly, safe-browsing, https, and intrusive interstitials signals with the new Core Web Vitals (CWV) signal that includes: Largest Contentful Paint. First Input Delay. Cumulative Layout Shift (a form page speed metric). The Page Experience signal is a milestone in […]

Here's Why Wp

Why Exposing Targeted Search Results Pages Can Be SEO Gold – Here’s Why #259

Many SEOs strongly believe that you never want to expose your search pages to indexation. Is that a myth? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich reveal that there are cases where exposing a targeted group of search pages for indexation makes a lot of sense […]

HW YouTube is the best platform to publish videos

Why YouTube Is the Best Platform for Publishing Videos – Here’s Why #255

At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]

Here's Why It's Important to Understand the Google Passages Update by Eric Enge and Mats Tolander

Why It’s Important to Understand the Google Passages Update – Here’s Why  #252

On Thursday October 14th, Google announced a new aspect of Google search, which the company refers to as passages. This update caused some confusion around whether it is a ranking or an indexing change. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Mats Tolander explain the announcements and what digital […]

Here's Why Wp

Why Mapping User Needs is Critical to SEO – Here’s Why #251

Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates.  Don’t miss a single episode of Here’s Why. […]

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Introduction to AI-Powered “Live Search” for Magento

Consumers are increasingly moving to mobile commerce for their shopping needs, but how many are completing their orders? I attended the Adobe webinar “AI-Powered ‘Live Search’ for Magento + Early Adopter Program” and found that shoppers struggle with completing mobile purchases due to search inconsistencies. Magento is working to remedy this with Live Search built […]

How to Differentiate Your B2B Products During COVID-19

COVID-19 has completely changed the way B2B businesses sell products to customers. Traditionally a buyer would experience the product and its features first-hand, determine if the product will meet expectations, and make purchases in an office setting. Unfortunately, the ability to safely go through that process is not an option during these unprecedented times. Businesses […]

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How to Boost Up Your On-Site Search with a Product Experience Page

On-site search is often a component that often gets overlooked because it can be complicated and challenging to tweak and tune this element of your site with ease. However, before jumping in to set priorities for boosting specific terms, which could lead to negative consequences elsewhere on your website, I recommend looking at product data to enhance your on-site search.  Product data is vital to the […]

Eric Enge and Jessica Peck on Why Google Uses Machine Learning

Why Google Uses Machine Learning – Here’s Why #245

Machine learning is always a hot topic in the search community, and there is still confusion on how and why Google uses machine learning in their search algorithms. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning.  […]

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