Retail

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Want to Provide Amazon-Level Personalization? Now You Can.

Building customer satisfaction is crucial to winning satisfied, loyal, long-term customers. Customers appreciate when merchants remember them by name, or make recommendations based on their interests and past interactions. This gets tricky in eCommerce. People will “window shop” or browse leisurely for an hour in a store, but online customers who know exactly what they’re […]

Leaving Store

Essentials for Your Digital Strategy: Zero UI

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Technology is infused in every part of our lives and is only becoming […]

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Migrating from Magento 1 to Magento 2

With Magento 1 support ending by June 2020, it is very important for merchants to migrate their stores to Magento 2. There is nothing to panic about this migration, but we know there might be a lot of questions about the transition. Here are a few that might be going through your mind, along with […]

Emerging Business Models

Essentials for Your Digital Strategy: Emerging Business Models

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]

Ecommerce

Video: Custom Commerce Capabilities with a Product Configurator

Businesses with highly-customizable products typically have an ordering process that takes place offline, leading to a long sales cycle. In addition, many consumers want to visualize their custom product before placing an order. That’s why we worked with our client Loom Décor, an eCommerce business in the interior design industry that delivers custom home furnishings […]

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Magento Page Builder: Development Tools for the Non-Developer

Magento Page Builder is one of the new functionalities included in the most recent release of Magento 2.3.1. Designed to increase the capabilities of eCommerce platform administrators and streamline page creation, this new program allows users to design and develop pages without extensive knowledge of HTML and CSS. The module itself was designed to be […]

Building Your WebSphere V9 Roadmap for Retail

When news broke that HCL had acquired several IBM products, including the infamous WebSphere Commerce, many were left wondering how the platform would change. However, the general focus of WebSphere Commerce Version 9 (V9) is not set to shift, but rather, HCL plans to enhance the features of V9 to enable commerce players to enhance […]

Motivation is Key: A Q&A on Digital Strategy and Retail

Kimberly Williams-Czopek recently joined Perficient Digital as a director within our Digital Strategy group, bringing decades of retail and digital strategy experience with her. We sat down with Kim to talk about her experiences in the retail industry, her advice for shaping an effective digital strategy, and her reaction to being named “Retail Innovator of […]

How Content Supports a Conversational Commerce Experience

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

Dog And Fence

Ad Blockers: The Key to Your Missing Web Analytics Data

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

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Phygital – It’s More than a Buzzword

Two weeks ago I spoke at the annual SPECS Show. The retail-focused conference was centered on the physical aspects of running a retail business today, but there was also a dedicated track for discussions around digital trends. I gave a presentation on how digital and physical can meld, aka, PHYGITAL. Buzzwords aside, customer behavior trends […]

Crafts

Crafting a Better Customer Experience with JOANN

In the day and age of digital, an excellent customer experience online is essential. But shifting to a digital experience strategy means different things for different organizations. Our client JOANN Stores is a noteworthy example of a retailer utilizing new technologies to improve the overall customer experience. Subject matter experts from the Perficient Digital Commerce […]

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