Research and Studies

Featured Snippet Study

2018 Data on Featured Snippets and the Knowledge Graph

We’ve been tracking Google’s Featured Snippets in search for several years now. In this study we look at almost 1.5 million queries most likely to qualify for a Featured Snippet to see how the search feature has changed over time. Are Featured Snippet appearing in search more or less often? Are there significant differences between mobile and desktop? For the answers to these and more, click through to the study!… Read More >

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Featured Snippets Resource Center

Featured Snippets in search have the potential to jump you above the number one organic result, and without link building or some of the other arduous tasks of traditional SEO. But that doesn’t mean they’re easy to get or keep! This resource center is your one-stop hub for everything you need to know about Featured […]

Featured Snippet Study Google

Why is Google Investing in Featured Snippets?

This post is a part of our Featured Snippet Resource Center, feel free to explore more Featured Snippets information at Featured Snippet Resouce Center Here is what Danny Sullivan of Google said in January 2018 about why they are investing in featured snippets: We display featured snippets in search when we believe this format will […]

Analytics Long

Featured Snippet Churn Documented: What it Means for Your SEO Strategy

If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet […]

Analytics Long

Featured Snippet Churn Documented: What it Means for Your SEO Strategy

If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet […]

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See Our 2018 Study of Mobile vs Desktop Usage

Latest update May 1, 2018 — This is the latest edition of our study on the state of the mobile web. In this study I’ll show you the level of usage of the mobile web last year (2017) as compared to desktop, and how 2017’s usage level compares to 2016. The stats in this and […]

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Read Our 2018 Digital Personal Assistants Study

In 2017 we asked nearly 5000 questions to several of the leading digital personal assistants to see which was best at answering simple, factual questions. Now in 2018 we’ve done it again, asking those questions to the following: Alexa Cortana Invoke Google Assistant on Google Home Google Assistant on a Smartphone Siri Find out how […]

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How Much Does Google Index Twitter in 2018?

We’ve been tracking Twitter’s integration into the Google search results since 2014, and today I’m publishing the fifth of our studies on the topic. The TL;DR of today’s results is that Google’s indexation of Twitter is at the lowest level ever. Read on for the details! For reference, here are links to the prior versions […]

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Mobile Voice Usage Trends 2018

How comfortable are real people with using voice commands with their devices? We wanted to know, so for the second year in a row, we asked over 1,000 people how they use voice, when they use voice, and why. If you’re looking to get a snapshot of how voice is used by people today, then […]

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The Most Linked Content of 2017

What was the most-linked-to content marketing content on the web in 2017? Read on, and I’ll provide an overview of the top pieces of content in 2017 to date, along with an analysis of what it means for your content marketing strategies. The analysis includes 1021 pieces of content, all of which were shown to […]

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How YouTube Videos Rank in Google

Just how powerful is YouTube when it comes to ranking in Google search? That’s the question I’ll seek to address in today’s post. I’ll do that by looking at the frequency of placement in the Google search results for two different types of queries, and then comparing those rankings against how other videos rank. The […]

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The Next Big Thing: Digital Personal Assistants

Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, […]

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