Personalization

The Powerful Link Between Accessibility, SEO, and Google

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]

Share Content by Implementing the AddThis Social Media Tool to the Znode B2B Ecommerce Platform

In today’s global marketplace, social media is a powerful product-marketing tool. It can direct consumers to a new product or attractive deal, engage them, and build a sense of community. Relatively, social media and online shopping play a significant role in our lives. A comprehensive social media presence also includes direct sales through certain networks, […]

inRiver’s AI Improves Product Content Performance, Supports Digital Shelf, and Drives Sales

Once again inRiver is changing the product information management (PIM) platform landscape! Known for having one of the best user interfaces (UI), inRiver PIM helps product managers and merchandisers to enrich product data so that they can sell more products effectively via multiple channels. What’s New with inRiver? The short answer to this is “a […]

How to Publish and Subscribe Messages to a Queue Using MSMQ

Now that you’ve learned how to install MSMQ technology in your technology stack, you can now set up publishing and subscribing to messages as well. Follow the steps below to set up the code for publishing, which allows the sender application to send the message to the queue. Step 1: Create the Publisher Application. For […]

5 Important Benefits of Enabling a Social Commerce Channel

Traditionally, users visit a website to search and purchase the products they want. But with the world of commerce constantly evolving, businesses are finding new ways to connect with their users on other platforms – especially social. What is Social Commerce? Unlike social media marketing, which redirects users from an advertisement on a social platform […]

Introducing Digitally Accessible Experiences: Why it Matters and How to Create Them, a Guide

Using the internet has become a daily activity for us, to the point where, without the internet and its services, it can become difficult to perform tasks that are necessary for making it through our day. This is often the case for users living with disabilities when online experiences are poorly designed for accessibility – […]

Working Hard. Wearhouse Workers.

How Manufacturers Can Effectively Go Direct-to-Customer (D2C)

As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]

Perficient Included in Gartner’s Digital Commerce Vendor Guide, 2021

We’re excited to announce our inclusion in Gartner’s Digital Commerce Vendor Guide, 2021 as a Digital Commerce Service Provider. This guide helps application leaders become aware of and understand which ecosystem applications are important to integrate within their digital commerce platforms to drive successful customer experiences. In the 2021 Gartner CIO survey, 83% of respondents […]

Phi Informed Campaigns Screenshot

Healthcare PowerByte: Unlock the Power of PHI in Campaigns

Fact #1: Consumers expect a more personalized experience Fact #2: HIPAA-compliant personalization = A critical balancing act Healthcare organizations are weighing heavier questions than simply, “Could this touchpoint offend the recipient or seem too intrusive?” The legal and trust-based repercussions of a misstep are enormous. Still, highly personalized communications are possible – and they’re powerful […]

Are You Losing Good-Credit Customers to Suboptimal Debt Collection Practices?

2020 had a significant impact on families from many perspectives. Consumers who worked extremely hard to achieve coveted top credit scores were caught off guard and ended up having to rely on their savings to stay in good standings with banks and creditors. Unfortunately, no one could predict how long the impact would last, and […]

digital data cloud

Microsoft, Nuance, and AI’s Important Role in Healthcare

HEALTHCARE TREND: With more healthcare data available, artificial intelligence and machine learning technologies will provide greater speed and insights to analyze and predict outcomes that drive change in patient and member care. The COVID-19 pandemic is driving increased focus on healthcare consumerism as patients are taking their medical care and the associated costs into their […]

Watercolor of human brain

Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

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