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Data Science Virtual Expert Panel Presented by AWS

Join us and our partner Amazon Web Services (AWS) for a virtual Q&A session on Wednesday, April 15. AWS will feature one of our experts to speak on a panel about the evolution and progress being made to solve critical business problems such as customer personalization and forecasting through the use of data science. Perficient […]

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A Good Taxonomy Can Make the Difference

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

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Digital Lifelines, the Weakest Link and True Personalization—Debrief of Digital and COVID-19 (Wk 1)

Tremendous change continues to happen daily as COVID-19 forces all of us into a new reality. As people practice social distancing and are forced to work from home and stores along with other gathering places close, digital channels become a critical connection to the outside world for us as social creatures. Trends are already emerging […]

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Personalization With AI

AI-driven personalization is an advanced method of creating and delivering customer-focused experiences at scale. It leverages machine learning to deeply understand individuals based on their preferences, behavior, and journeys. Personalization Evolution  The basics of personalization include segmenting audiences into a number of groups and applying rules to create different experiences for each. Although this basic […]

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Join Us at B2B Online Miami to Jumpstart Your Personalization Plans

B2B customers expect the same level of personalization, frictionless service, and consistency across channels from their business transactions that they enjoy in their consumer buying experiences. To keep up with (and exceed) customer expectations, B2B companies need to be proactive in evolving their digital strategies and technologies. Join our Commerce, Digital Strategy, and Digital Marketing […]

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How Financial Services Companies Create Unique Buyer Experiences with Marketo Engage

Financial services companies are focusing more closely than ever on creating unique buyer experiences with the help of marketing automation platforms like Marketo Engage. The end result is these companies are delighting their buyers and driving more revenue. Today we’re going to look at a few ways financial services companies can create unique buyer experiences […]

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Perficient Digital and Orrick Win 2019 WebAward

Orrick, a global law firm, needed to update its internal portal site to create a more efficient way to deliver content to employees. With that in mind, Orrick partnered with Perficient Digital on a new content management system that would allow the firm to create more value for attorneys and employees through an integrated, personalized […]

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Alex Harris Checks in with Nasdaq at Opticon19

Director of Conversion Optimization Alex Harris stopped by Opticon19 last week to meet with other conversion rate optimization (CRO) experts in the industry and learn about the latest Optimizely releases. While there, he sat down with Nasdaq’s Laura Moreno for a quick chat about the event, what we do here at Perficient Digital, and the […]

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Take Your Intranet to Court

A great customer experience (CX) doesn’t necessarily begin with your customer-facing website. More and more companies today are shifting their focus and evaluating all that goes into a great CX. If you take a step back and think about what’s critical to delivering a top-notch customer experience, the employee experience and similarly, employee engagement, are […]

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Essentials for Your Digital Strategy: Infuse AI in Customer Experience

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]

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How to Use Research & Personas for Personalized Marketing

Personalization, by definition, should not be a “one-size-fits-all” effort. It’s a customer-driven approach that can dramatically improve marketing results by leveraging user data, customer insights and strategic knowledge of a customer journey. Most importantly, it can build trust between customers and brands, as well as increase B2B sales by reaching current or prospective customers through […]

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Roles of the B2B Buying Journey: The eCommerce Admin

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. Responsible for the daily operations of the digital business, the eCommerce admin spends most of his day in the back end of the commerce system. He is managing website content and information, managing configuration and […]

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Roles of the B2B Buying Journey: The Marketing Manager

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]

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Roles of the B2B Buying Journey: Understanding the Merchandiser

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]

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Roles of the B2B Buying Journey: The Financial Team Member

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The financial team member is a crucial part of every B2B business. He steps in after the purchase has been made and shipped, and is interested in whether that order was received, the order was […]

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Roles of the B2B Buying Journey: Understanding the CSR

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A Customer Service Rep (CSR) is a typical role at both manufacturing and distribution companies and is the center of a B2B buyer’s journey. They support the outside sales team and communicate with customers through […]

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Roles of the B2B Buying Journey: The Distribution Sales Rep

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct employee of a distributor or wholesale organization, the distribution sales representative is responsible for selling the products her company sells. She is often responsible for a specific territory and the customers that reside […]

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Roles of the B2B Buying Journey: The Direct Sales Rep

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct sales representative works for a manufacturer and represents only that organization. Her role is to meet with customers, support the distribution channel, and sell her organization’s products. It is very common for the […]

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Roles of the B2B Buying Journey: The Manufacturing Sales Rep

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A manufacturing sales representative is an independent seller that represents manufacturers and their products, but is not a direct employee of any manufacturer. He often represents a series of complimentary manufacturers, but generally not competitors. […]

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Roles of the B2B Buying Journey: The Field Service Tech

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You may find a field service technician at your own organization as an internal role, or he may be an external role with your customer. No matter the case, his journey is very important. He’s […]

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