Recap of Agentforce World Tour Denver: A Hub of Innovation and Collaboration
AI is redefining business, and the Agentforce World Tour Denver showcased the latest innovations right at our fingertips. Straight from Dreamforce, this one-day event delivered hands-on experiences, expert insights, and real-world applications to boost productivity, enhance customer engagement, and streamline operations.
Key Takeaways from Agentforce World Tour Denver
There’s something special about the Salesforce ecosystem in Denver. It’s one of the larger markets where sharp, seasoned pros and hungry up-and-comers not just coexist but actively elevate one another. The community is deeply rooted, competitive in the best way, yet refreshingly collaborative. People show up with intention, and that creates space for real conversations and partnerships to flourish. You feel it in the hallway conversations that people are invested. Add Agentforce to the mix, and it’s clear we’re entering a new era of co-creation between Salesforce and its partner ecosystem, which is wildly exciting to witness.
Standout Innovations
For me, Agentforce paired with Tableau Next stood out in a big way immediately. Seeing that level of visual intelligence layered into an agentic experience was next-level, especially for the visual folks like me. Moving from busy dashboards or long-form GenAI output to dynamic, in-the-flow “show and tell” moments inside a chat interface changes how people work, and a lot of us are experiencing it already. It’s not just about getting answers faster; it’s about elevating the quality of decisions. This kind of real-time, visual context is going to drive a whole new wave of adoption. It really makes the future of AI feel tangible and right here.
Summing Up the Experience
If I had to sum up Agentforce World Tour Denver in one sentence, I’d say it felt less like a traditional tech conference and more like a high-elevation summit of forward-thinking leaders committed to sharing real solutions, challenging the status quo, and building what’s next together.
Final Thoughts
The Agentforce World Tour Denver was a testament to the power of collaboration and innovation within the Salesforce ecosystem. As case studies evolve from possibility to proven value, it’s clear: if you’re in the ecosystem, you’ll want to be in the room. Events like these will only continue to accelerate, driving the conversations and partnerships that shape the future of AI and business.
Stay tuned to our Salesforce blog for post-event insights and key takeaways.
]]>Keeping up with the ever-evolving Salesforce ecosystem can feel overwhelming. New features, best practices, and technologies emerge constantly, making it tough to know where to focus. That’s where independent research from trusted industry analysts comes in—helping businesses identify top-performing partners that drive real results.
We’re excited to share that Perficient was recently recognized by a leading global technology research and advisory firm as a standout Salesforce ecosystem partner in the U.S. This recognition highlights our unwavering commitment to delivering smart, results-driven Salesforce solutions that help businesses stay ahead.
Our Salesforce team measures success by your results. Struggling with disjointed sales and marketing efforts? Need a better way to engage customers? With tools like Agentforce, Data Cloud, and Personalization, we help you create seamless, personalized experiences that increase customer loyalty, improve efficiency, and boost revenue.
AI isn’t just the future—it’s here, and it’s reshaping the way businesses connect with customers. With Agentforce, you can automate repetitive tasks, free up your team to focus on what matters, and deliver AI-powered experiences that feel personal, not robotic.
These AI agents work alongside Data Cloud to enhance productivity, optimize workflows, and deliver deeply tailored customer experiences across multiple functions:
With pre-built templates for rapid deployment, intuitive customization tools, and secure data access through Data Cloud, businesses can implement AI agents designed specifically for their unique needs.
As part of the Agentforce Partner Network, we work with your team to create a seamless rollout, using our expertise in Data Cloud and Personalization to help businesses maximize their AI investment and create customized customer experiences.
Modernizing your business can be overwhelming, but with the right technology, it doesn’t have to be. Whether you’re in healthcare, financial services, or manufacturing, we help you connect with customers more effectively, streamline operations, and stay ahead of the competition:
We go beyond implementation to help you get the most out of Salesforce, ensuring faster value through:
At Perficient, we don’t just implement Salesforce solutions—we live and breathe the Salesforce ecosystem. Our team is actively engaged in the community, attending key events like TrailblazerDX (TDX) and industry summits, where we connect with innovators, share insights, and stay ahead of the latest trends.
And we’re not stopping there! Later this year, we’ll be hitting the road again for Salesforce Connections in Chicago and Dreamforce in San Francisco.
Our recent industry recognition isn’t just an accolade—it’s proof of our dedication to helping businesses transform with Salesforce.
With a strong focus on Agentforce, Data Cloud, and Personalization, plus our industry expertise and unique accelerators, we’re the trusted partner for organizations looking to scale their Salesforce investments efficiently and effectively.
You’re investing in Salesforce—let’s make sure you’re getting the most out of it. Whether you’re looking to improve customer engagement, streamline workflows, or personalize experiences at scale, we’re here to help. Let’s talk about how we can turn your challenges into opportunities for growth. Learn more about Perficient’s Salesforce expertise, capabilities, and industry solutions.
]]>On May 21, we’re heading to the Agentforce World Tour in New York — and bringing the future of AI in financial services with us.
If you work in FINS, you know the reality: rising costs, tighter regulatory pressure, fast-changing customer expectations — and a whole lot of uncertainty. Right now, companies aren’t just looking to innovate — they’re trying to adapt at speed without taking on unnecessary risk.
That’s why we’re inviting you to join us in NYC for a day built around real solutions, practical insights, and meaningful conversations.
Many financial services firms are stuck between ambition and action. They see the potential of AI but face real hurdles: legacy systems, fragmented data, compliance constraints, and shifting market conditions.
Agentforce is built to address exactly that — and at World Tour NYC, Salesforce shows how AI agents are helping FINS organizations move from ideas to reality.
At World Tour NYC, you’ll see how teams are putting Agentforce to work to:
We’re also offering a Health Assessment to help FINS leaders understand their current state and map where AI can create the most value. It’s a fast, focused way to benchmark your readiness, surface gaps, and build a path forward — tailored to your organization.
Contact us directly to learn more or set up a conversation.
World Tour NYC is all about hands-on, real-world learning. If you attend, you’ll have access to:
Whether you’re experimenting, scaling, or somewhere in between, this is a day designed to move you forward.
We’ll be on the ground all day and would love to connect. If you’re attending, let us know — we’re happy to set up time to talk about what’s possible with AI in financial services and how your team can get started.
This is AI for the real world. Built for financial services. Ready now.
Stay ahead of the curve with insights and news from Perficient:
]]>We’re excited to share that Perficient will be on the ground in Minneapolis for Salesforce’s Agentforce World Tour on April 24—and we’re teaming up with Salesforce to kick things off with a special pre-event experience earlier in the day.
There are two events happening on April 24:
Hosted by Perficient (Invite-Only)
This invite-only event is designed for senior leaders in Financial Services and Healthcare. Ahead of the public World Tour, we’ll bring together clients, Salesforce execs, and Perficient thought leaders for:
Hosted by Salesforce
Salesforce’s Agentforce World Tour is a free, half-day event showcasing the latest in AI-powered CRM and agent-first innovation. Expect visionary keynotes, expert-led sessions, live demos, and plenty of networking.
As a top Salesforce partner, Perficient helps FINS and HLS organizations build smarter, faster, and more connected experiences through strategy, implementation, and AI innovation. We’re excited to join the broader conversation on how AI and CRM are transforming industries—and to help our clients lead in this new era.
Whether you’re attending our morning session, the Agentforce World Tour, or both—we’d love to see you there. Reach out to shanna.lueders@perficient.com to learn more or request an invite for our session.
This is more than a day of events—it’s a real opportunity to shape the future of AI-powered business.
We’re bringing the latest AI innovations straight to you. If you can’t make it to Agentforce World Tour Minneapolis, schedule a one-on-one with our team to explore how AI agents can streamline operations, enhance customer experiences, and drive real business impact.
Stay ahead of the curve with insights from Perficient’s thought leaders:
]]>Transitioning from Oracle Eloqua to Salesforce Marketing Cloud (SFMC) is a significant move that can unlock new capabilities, improve personalization, and better align your marketing stack with your broader Salesforce ecosystem. However, it’s not just a matter of copying and pasting your assets over — a successful migration requires thoughtful planning, collaboration, and execution.
Here’s how to ensure a smooth and effective migration from Eloqua to SFMC.
Before you begin moving anything, it’s essential to take stock of your current Eloqua environment. Conduct a full audit to understand exactly what’s being used — including email assets, forms, landing pages, segmentation data, and any automations in place.
This is also the time to:
Additionally, make sure that:
Data migration is often the most sensitive and technically complex part of the process. You’ll want to follow a structured approach to minimize risk and ensure accuracy.
Now comes the creative part — migrating and rebuilding your campaigns. Not everything will transfer one-to-one, so this is also a great opportunity to refresh outdated assets and optimize workflows.
Thorough testing is crucial to ensure nothing breaks during or after migration.
Even with the best tools, your team’s confidence and understanding of SFMC will drive success post-migration. Make sure everyone has completed their Salesforce Trailhead training and feels empowered in their role.
Pro tip: Maintain comprehensive documentation of your new SFMC configuration and knowledge transfer processes. This can be invaluable for onboarding new team members
Your migration project shouldn’t end once the data is transferred, and the first campaigns are live. Keep an eye on how the system is performing, and ensure your team remains supported.
While you focus on the main assets, make sure to also address the following:
Migrating from Eloqua to Salesforce Marketing Cloud can feel daunting, but with the right preparation and a strategic approach, it can also be a major opportunity to evolve and enhance your marketing operations. Clear communication, proper planning, and a knowledgeable team will be key to a smooth and successful transition.
Need help with your Eloqua to SFMC migration? Our team is here to guide you through every step — from strategy and setup to post-launch support.
]]>Salesforce continues to lead the CRM landscape in 2025, offering businesses unparalleled capabilities for system integration. Whether connecting with databases, ERP platforms, or customer-facing applications, Salesforce’s integration features empower organizations to achieve seamless workflows and enhance overall efficiency.
At its core, Salesforce integration links the CRM system with other internal or external business applications, ensuring data flows smoothly and processes remain synchronized. For example, if critical data resides in one platform but is needed in another, integration acts as the bridge, enabling cohesive operations across systems.
In today’s interconnected business ecosystem, independent software systems are becoming obsolete. Effective integration isn’t just a convenience; it’s a strategic necessity for businesses aiming to boost productivity and deliver superior customer experiences.
Salesforce is already a powerhouse for customer relationship management and operational agility. However, most organizations operate with multiple data hubs. Integrating Salesforce with other systems unlocks substantial benefits, including:
Example in Action: Salesforce email integration, one of the simplest yet most impactful integrations, synchronizes emails and calendars across platforms. This enhances client communication and simplifies workflow management.
Automating repetitive tasks lets teams focus on strategic activities. Salesforce’s mobile app further ensures productivity by granting remote access to key tools and data.
Salesforce consolidates customer data across touchpoints—like marketing, sales, and support—to deliver a 360-degree view of customer preferences and behaviors.
Salesforce’s dashboards and analytics tools empower businesses to make data-driven decisions, from sales forecasting to evaluating customer satisfaction.
Integration with tools like Google Workspace or Outlook enhances coordination, while Salesforce Chatter provides a social networking-style platform for team collaboration.
Salesforce adapts to specific business needs, supporting custom fields, workflows, and third-party app integrations available on AppExchange.
With its cloud-based infrastructure, Salesforce eliminates the need for upfront IT investments, offering predictable subscription-based pricing.
Integration enables businesses to offer personalized, seamless experiences across multiple communication channels.
Salesforce supports diverse integration approaches tailored to businesses of all sizes:
These patterns provide flexible options for integrating Salesforce with external systems, catering to diverse business requirements.
Tip: For organizations managing multiple Salesforce instances, native Salesforce-to-Salesforce integration is a powerful solution for seamless collaboration.
Salesforce supports three primary types of integration to address different business objectives:
To ensure successful integration, follow these steps:
Salesforce integration is a transformative solution for modern businesses. Connecting disparate systems enables seamless workflows, smarter decision-making, and enhanced customer engagement. Whether you opt for native tools, third-party solutions, or custom APIs, Salesforce provides the flexibility and scalability to meet your unique business requirements.
Embrace integration and elevate your business operations to new heights in 2025 and beyond.
Looking ahead, our next blog will explore various methods of integrating external systems with Salesforce in practice. We’ll examine each approach in detail and provide practical solutions to help you select the best method for your integration needs. Stay tuned!
]]>Before the Agentforce World Tour kicks off at the Marriott City Center, Perficient will host Salesforce’s Digital Regulated Business Strategy team for a focused pre-tour session tailored to leaders in Healthcare Life Sciences, and Financial Services.
Held at our Minneapolis office, this exclusive event brings together industry experts and peers for practical conversations around AI, Agentforce, and the evolving future of customer engagement in regulated industries—just in time to set the stage for the main event.
Event Details:
Doors open at 9:30 AM for check-in. The event will run from 10:00 AM to 1:00 PM, with lunch provided and time to head over to the main World Tour event afterward.
Speakers
Why Attend
This will be a strategic, interactive experience tailored for executives navigating complex, regulated environments. Attendees will:
The Impact
Both Financial Services and Healthcare Life Sciences are navigating major shifts—from regulatory pressure and evolving consumer expectations to rapid changes in technology. Uncertainty is the norm, but it also creates space for innovation. Agentforce, Salesforce’s platform tailored for regulated industries, is built to meet these challenges head-on. It brings together industry-specific AI, intelligent automation, and real-time data to help organizations stay agile, improve customer engagement, and scale smarter. When combined with Perficient’s strategic and technical expertise, Agentforce becomes even more powerful, helping teams work more efficiently, respond faster, and deliver measurable results in complex, highly regulated environments.
To learn more or request an invitation, please contact our Marketing team directly at shanna.lueders@perficient.com.
]]>Hello Trailblazers!
Salesforce dashboards are powerful tools for data visualization and analysis. Dynamic dashboards, for example, provide real-time insights tailored to each user’s data visibility. Since an organization can only create a limited number of dynamic dashboards, it’s crucial to track and manage them efficiently.
This blog will explore various ways to check the number of dynamic dashboards in Salesforce.
So, let’s get started.
In the previous part of the Salesforce Dashboards blog series, we explored what Salesforce dynamic dashboards are and how to create them. Before moving forward, I encourage you to read the previous blog in this series.
A dynamic dashboard is a type of Salesforce dashboard that allows users to see data according to their own security settings rather than the dashboard creator’s settings. Unlike standard dashboards that run under a specific user’s permissions, dynamic dashboards adapt to the viewer’s access levels, making them highly useful for role-based data visibility.
Salesforce imposes a limit on the number of dynamic dashboards per edition:
Exceeding this limit may prevent the creation of new dynamic dashboards and impact reporting capabilities. Hence, tracking the number of existing dynamic dashboards is essential.
To create a report fetching Dynamic Dashboards, we must create a Custom Report Type first.
In the Developer Console, you can query the metadata to find the number of dynamic dashboards using SOQL (Salesforce Object Query Language).
SELECT Id, Title FROM Dashboard WHERE Type != 'SpecifiedUser'
SELECT Id, Title FROM Dashboard USING SCOPE allPrivate WHERE Type != 'SpecifiedUser'
Workbench is a powerful tool that allows you to query Salesforce metadata.
If you want a quick way to check dynamic dashboards without running reports or queries:
Tracking the number of dynamic dashboards in Salesforce is crucial to avoid hitting the platform limits. You can easily check and manage dynamic dashboards using methods like Salesforce reports, SOQL queries, Workbench, and Setup. Following best practices, you can optimize dashboard usage and ensure smooth reporting operations in your Salesforce org.
‘Happy Reading!
“Positivity is like a ripple in water—one small act of optimism can create waves of change. Embrace each challenge with a smile, for even the darkest clouds make way for the brightest sunshine…”
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AI is redefining business, and Agentforce World Tour Denver puts the latest innovations at your fingertips. Straight from Dreamforce, this one-day event delivers hands-on experiences, expert insights, and real-world applications to boost productivity, enhance customer engagement, and streamline operations.
Unlock AI Innovations That Drive Results
Learn from Salesforce experts and industry leaders as they reveal how AI is transforming business. See real-world success stories and discover how AI-powered automation boosts efficiency, cuts costs, and sharpens decision-making.
Build and Launch AI Agents On-Site
Get hands-on with AI at Agentforce World Tour. Build, customize, and deploy autonomous AI agents that streamline workflows, enhance customer service, and optimize operations—all in real time.
Connect, Learn, and Innovate
Engage with industry leaders, exchange ideas, and explore AI’s role in solving today’s biggest business challenges. Join Q&A sessions, interactive demos, and expert-led workshops packed with actionable insights.
AI at Perficient: Powering the Future
From product design to virtual agents, content creation, and data intelligence, Perficient helps businesses unlock the full potential of generative AI. Our Salesforce experts deliver AI-driven solutions that increase productivity, elevate customer experiences, and accelerate growth.
We’re bringing the latest AI innovations straight to you. If you can’t make it to Agentforce World Tour Denver, schedule a one-on-one with our team to explore how AI agents can streamline operations, enhance customer experiences, and drive real business impact.
Let’s talk about how Perficient can help you unlock AI-powered growth with Agentforce. Stay tuned to our Salesforce blog for post-event insights and key takeaways.
Stay ahead of the curve with insights from Perficient’s thought leaders:
]]>In today’s fast-paced digital world, customer expectations are at an all-time high. Consumers want quick, accurate, and personalized responses, regardless of the communication channel. For businesses aiming to meet these demands, the right customer service solution is crucial. This is where Salesforce AgentForce comes into play.
Salesforce AgentForce is a robust customer service platform that integrates seamlessly with Salesforce’s ecosystem, allowing organizations to deliver exceptional customer support experiences. It leverages artificial intelligence (AI), automation, and cloud technologies to empower service agents to respond to customer inquiries quickly and efficiently. Whether it’s through phone calls, live chat, or social media, AgentForce ensures that agents have all the necessary tools to provide top-notch service at any point of contact.
One of the standout features of Salesforce AgentForce is its AI-driven capabilities. With Salesforce’s Einstein AI, agents have access to powerful insights that can help them resolve issues faster. Einstein provides predictive suggestions, knowledge base articles, and even automatically suggests responses, helping agents address customer concerns with minimal effort. This reduces the time spent on each interaction while improving the overall quality of service.
In today’s multi-channel world, customers engage with businesses across various platforms, such as email, live chat, social media, and phone calls. Salesforce AgentForce allows organizations to manage all these channels from a unified interface, ensuring a consistent and seamless customer experience. Whether a customer reaches out via Twitter or a customer service hotline, agents can provide the same level of service from one central hub.
AgentForce empowers businesses to automate repetitive tasks, such as routing customer inquiries to the right department, creating tickets, and sending follow-up emails. With automated workflows, businesses can streamline operations, minimize human error, and ensure that each customer’s needs are addressed in a timely manner. Agents are freed from mundane tasks and can focus on more complex issues that require human intervention.
Salesforce AgentForce comes with an extensive knowledge base that is easily accessible to both agents and customers. This self-service option allows customers to find solutions to their problems quickly without waiting for an agent. Moreover, the knowledge base is constantly updated, ensuring that agents have access to the latest troubleshooting guides and solutions.
To continually improve service delivery, businesses need actionable insights into their performance. Salesforce AgentForce offers detailed reporting and analytics that allow teams to track metrics such as response times, resolution rates, and customer satisfaction. With these insights, managers can identify areas of improvement, optimize workflows, and ensure that service levels are maintained at a high standard.
By automating mundane tasks, providing AI-powered recommendations, and offering a centralized platform for all customer interactions, AgentForce significantly boosts agent productivity. Service agents can resolve cases faster and handle more interactions, leading to increased efficiency and reduced burnout.
With faster response times, personalized service, and easy access to solutions, customers are more likely to have positive experiences with your brand. Salesforce AgentForce ensures that customers receive prompt and relevant assistance, whether they’re reaching out for support, making an inquiry, or giving feedback.
As your business grows, so does the volume of customer inquiries. Salesforce AgentForce scales with your business needs, allowing you to expand your team without losing the quality of service. New agents can quickly get up to speed with the platform’s intuitive interface and training tools, ensuring a smooth onboarding process.
One of the primary advantages of Salesforce AgentForce is its seamless integration with other Salesforce products. This includes Sales Cloud, Service Cloud, Marketing Cloud, and more. By being part of the Salesforce ecosystem, businesses can gain a 360-degree view of their customers, which improves cross-department collaboration and ensures that all teams are aligned in serving the customer.
Salesforce AgentForce is a cloud-based solution, meaning businesses don’t need to invest heavily in on-premise infrastructure. The subscription-based pricing model makes it a cost-effective option for businesses of all sizes, from startups to large enterprises. Additionally, the time saved on manual tasks and the improved efficiency of service teams can result in significant cost savings over time.
For businesses that rely heavily on call centers and support teams, Salesforce AgentForce offers a centralized platform to handle all incoming requests, whether they come via phone, email, or social media. By automating workflows and providing AI-driven insights, businesses can reduce wait times, resolve issues faster, and improve overall customer satisfaction.
Online retailers can use Salesforce AgentForce to manage customer inquiries about products, orders, and shipping. The platform’s knowledge base and self-service tools ensure that customers can find answers to common questions without having to speak to an agent. If the issue requires further attention, the case is seamlessly escalated to an agent for resolution.
For industries where accuracy and compliance are critical, such as healthcare and finance, Salesforce AgentForce ensures that customer data is handled securely, and agents have the tools they need to deliver accurate, up-to-date information. With real-time insights and knowledge base resources, agents can provide the best possible service while adhering to industry regulations.
Salesforce AgentForce is a powerful solution for any organization looking to enhance its customer service operations. With its AI-powered capabilities, automation features, omni-channel support, and seamless integration with the Salesforce ecosystem, it empowers service teams to deliver exceptional customer experiences. Whether you’re a small business looking to improve customer satisfaction or a large enterprise aiming to scale operations, Salesforce AgentForce provides the tools you need to succeed in today’s competitive landscape.
In coming future Agentforce will replace humans totally
By leveraging this comprehensive platform, businesses can not only meet but exceed customer expectations, fostering loyalty and driving growth.
Source: Path to AI Success with Salesforce
Supercharge Customer Journeys with Salesforce OmniStudio
Unlocking the Power of Salesforce OmniStudio Integration Procedure
Great teams are built by great leaders, and we’re beyond excited to welcome Jon Pierre “JP” Millan to Perficient as our Key Enterprise Account Executive within our Salesforce Financial Services practice!
JP isn’t just a dynamic sales and business development leader, he’s a competitor, a mentor, and someone who thrives under pressure in and out of the office. With over 15 years of experience, he’s helped financial institutions drive growth, strengthen customer relationships, and navigate complex digital transformations.
With experience at industry leaders such as MasterCard and Salesforce, he brings deep expertise in go-to-market strategies, consultative sales, and managing high-value enterprise relationships in the financial sector. Most recently, at a boutique systems integrator, JP played a key role in driving digital transformation initiatives on the Salesforce Platform for enterprise banks across the U.S., collaborating closely with Salesforce account teams.
He brings the same discipline, endurance, and commitment to his personal goals. This year, he ran the Chicago Marathon in support of Autism Speaks, demonstrating the same resilience and passion that define his professional career. Just like in financial services, success in a marathon isn’t all about speed, it’s about strategy, perseverance, and delivering results.
JP joins us at a crucial time as financial institutions face shifting customer expectations, evolving regulations, and increasing digital disruption. His leadership, combined with Perficient’s deep Salesforce expertise, will help banks, credit unions, and wealth management firms elevate customer experiences, improve operational efficiency, and unlock new growth opportunities.
The financial services industry is changing fast. Customers expect personalized experiences, seamless digital interactions, and proactive financial guidance but banks, credit unions, and wealth management firms are still struggling with outdated marketing strategies, disconnected data, and siloed teams.
That’s where Perficient’s Salesforce solutions come in. We’re helping financial institutions cut through the complexity with AI-driven automation, smarter customer engagement tools, and data-powered insights—all while ensuring compliance every step of the way.
And now, with JP Millan joining our leadership team, we’re doubling down on our commitment to delivering scalable, high-impact solutions that make a real difference. One of our latest game-changers? Self-Service Marketing Campaign Management—helping financial institutions engage customers more effectively, drive loyalty, and stay ahead in a competitive market.
Marketing in financial services isn’t easy. Banks, credit unions, and wealth management firms balance personalization with privacy, engagement with compliance, and automation with human touch, all while dealing with limited resources, strict regulations, and disconnected customer data.
That’s exactly why we built our Salesforce Self-Service Marketing Campaign Management Campaign Solution to help financial institutions cut through the complexity and create targeted, data-driven campaigns that deliver results.
Leverage customer data to reach the right audience at the right time
Personalize content based on customer preferences and behaviors
Unify data from multiple systems for a complete customer view
Access pre-approved, compliance-friendly marketing assets
Track performance in real-time with intuitive dashboards
The result? Stronger customer engagement, increased loyalty, and marketing campaigns that drive real business outcomes while staying compliant.
Want to see how it works? Download our Self-Service Marketing Campaign Management Solution Sheet to learn how you can enhance customer engagement while staying ahead of compliance requirements.
For over 15 years, Perficient has been a trusted Salesforce partner, helping Fortune 1000 organizations maximize their Salesforce investments. Our expertise spans CRM, AI, data analytics, and personalized marketing solutions, all tailored to meet the unique needs of financial services institutions.
JP’s expertise further strengthens our ability to deliver customized, high-impact Salesforce solutions that help financial institutions scale, innovate, and enhance customer experiences.
Schedule some time with us and stay tuned to our Salesforce blog for all our more industry insights.
]]>It is an oldie, but a goodie.
With Data Cloud we can send data to a lot of external data sources like Marketing Cloud Engagement or Amazon S3 through Activation Targets. But there are times we are working with a destination system like Eloqua or Marketo that has solid support for SFTP. SFTP and Data Cloud work well together!
Even with Marketing Cloud Engagement you might want to get data flowing into Automation Studio instead of pushing directly to a Data Extension or Journey. SFTP would allow that CSV file to flow into Automation Studio where a SSJS script for example could loop through those rows and send mass SMS messages.
Yes, as we will see in this blog post the SFTP setup through Data Cloud supports both a SSH Key with a Passphrase and a Password on the SFTP site itself.
There are five main pieces to setup and test this.
This will feel like a lot of steps, but it really does not take that long to do. Leveraging these out of the box Activation Targets, like this SFTP one, is going to save tons of time in the long run.
Here is a good blog post to introduce you to what a SSH Key is and how it works. https://www.sectigo.com/resource-library/what-is-an-ssh-key
Here are a couple of good articles on how to generate a SSH Key.
Very important note that Marketing Cloud only accepts SSH keys generated a certain way… https://help.salesforce.com/s/articleView?id=000380791&type=1
I am on a Windows machine so I am going to open a command prompt and use the OpenSSH command.
Once in the command prompt type the ssh-keygen command.
Now enter your filename.
Now enter your passphrase. This is basically a password that is tied to your SSH Key to make it harder to break. This is different than your SFTP password that will be set on the Marketing Cloud Engagement side.
Now that your passphrase was entered twice correctly the SSH Key is generated.
When using the command prompt the files were automatically created in my C:\Users\Terry.Luschen directory.
Now in the command prompt as stated in #3 in the Salesforce documentation above you need to do one final command.
Change the key to an RFC4716 (SSH2) key format
The three files will look something like:
I opened the .pub file and removed the comment.
I also added a file extension of .txt to the MCE_SSH_01b file so it is now named MCE_SSH_01b.txt
Now that we have generated our SSH files we can upload the Public Key to Marketing Cloud Engagement.
Log into Marketing Cloud Engagement
Go to Setup, Administration, Data Management, Key Management
Click ‘Create’ on the ‘Key Management’ page
Fill out the ‘New Key’ details.
Make sure SSH is selected.
Select the ‘Public’ Key file you created earlier which has the .pub extension.
Check the ‘Public Key’ checkbox.
Save the Key
Now go to Setup, Administration, Data Management, FTP Accounts
Use the ‘Create User’ button to create a new User.
Fill out the new FTP User page by entering an email address and password. Note this is different than the passphrase create above that was tied to the SSH Key. Click on Next.
Select the ‘SSH Key and Password’ radio button. Use the file picker to select the Marketing Cloud Key you just created above. Click on Next.
Select the type of security you need. In this screen shot everything is selected but typically you should only select the checkboxes that are absolutely necessary. Click on Next.
If you are trying to restrict to certain IPs fill out this screen. In our example we are not trying to restrict to just Data Cloud IPs for example. Click on Next.
Typically you would leave this screen as is. It allows the Root folder as the default and then when you configure the tool that will send data to the SFTP site you can select the exact folder to use. Click on Save.
Yeah! You now have configured our destination SFTP site.
Now we can test this!
After you publish your segment, it should run and your file should show up on your Marketing Cloud Engagement STFP site. You can test this by opening FileZilla, connecting and looking in the proper folder.
That is it! SFTP and Data Cloud work well together!
We see with just clicks and configuration we can send Segment data created in Data Cloud to a SFTP site! We are using the standard ‘Activation Target’ and ‘Activation’ setup screens in Data Cloud.
If you are brainstorming about use cases for Agentforce, please read on with this blog post from my colleague Darshan Kukde!
Here is another blog post where I discuss using unstructured data in Salesforce Data Cloud so your Agent in Agentforce can help your customers in new ways!
If you want a demo of this in action or want to go deeper please reach out and connect!
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