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Connect with us at Google Cloud Next 2023!

Google Cloud Next is only a few short weeks away! The conference will occur August 29-31, 2023, at the Moscone Center in San Francisco. Next is where decision makers, developers, and anyone passionate about an accessible, scalable, socially responsible cloud come together to share challenges, solutions, 10x ideas, and game-changing technologies. Be sure to visit […]

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Courtney Haupt Dives Deep with Clients and Colleagues

Perficient promotes an inclusive culture where every colleague is challenged, championed, and celebrated. Our award-winning culture attracts and retains proficient people like Courtney Haupt, senior technical consultant. Courtney joined Perficient after receiving a referral from a trusted peer, and she has continued to learn and grow during her time here. Continue reading to learn more […]

Perficient Achieves Data Analytics Partner Specialization

Perficient is excited to announce that we have earned the Data Analytics Partner Specialization in the Google Cloud Partner Advantage Program.  By earning this Partner Specialization, we have demonstrated a deep level of technical proficiency, expertise, and customer impact by building client infrastructure and workflows on the Google Cloud. The Google Cloud Data Analytics Partner […]

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Make the Move to Google Analytics 4 (GA4)

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Suppose you’re currently using Universal Analytics to track your […]

Financial Optimization

What is Cloud FinOps?

What is FinOps? In today’s business world, companies are increasingly turning to cloud computing to power their operations. With the benefits of scalability, flexibility, and cost savings, cloud computing has become the go-to solution for businesses looking to stay competitive in today’s fast-paced marketplace. However, with the benefits of cloud computing come new challenges, particularly […]

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Multicloud Migration Made Easy: A Step-by-Step Blueprint for IT Leaders

As businesses increasingly adopt multicloud architectures to drive innovation and create value, IT leaders face mounting pressure to develop a successful multicloud strategy. While our comprehensive ‘IT Leader’s Guide to Multicloud Readiness‘ provides a detailed exploration of the multicloud migration, this blog post serves as a primer, providing valuable insights into the benefits of a […]

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Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation

Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with […]

Exciting Times Ahead Or The Future

From Data Swamp to Data Lake: Data Zones

This is the final blog in a series that explains how organizations can prevent their Data Lake from becoming a Data Swamp, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. Read the previous blog, here.  In the first article in this series, I explained the five components necessary […]

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From Data Swamp to Data Lake: Data Classification

This is the fourth blog in a series that explains how organizations can prevent their Data Lake from becoming a Data Swamp, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. Read the previous blog, here.    In the first article in this series, I explained the five components […]

Google Analytics 4

Deep Dive into Google Analytics 4

Over the past several months I start receiving messages from Google announcing its deprecation of Universal Analytics in favor of Analytics 4 from July 1, 2023 (and Analytics 360 got an additional 3 months beyond that date until October 1, 2023). The new tool, the company claims, has more power to measure many different types […]

Teamwork Is Worth It

From Data Swamp to Data Lake: Data Quality

This is the third blog in a series that explains how organizations can prevent their Data Lake from becoming a Data Swamp, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. Read the previous blog, here.  In the First article in this series, I explained the five components necessary […]

From Data Swamp to Data Lake: Data Catalog

This is the second blog in a series that explains how organizations can prevent their Data Lake from becoming a Data Swamp, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. Read the first blog, here.    In the first article in this series, I explained the five components […]

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