Marketing Automation

One Template

One Template to Rule Them All

Email is at the heart of Marketo. Marketing automation loses much of its appeal if there’s no means to communicate those marketing messages. In Marketo, behind every good email marketing communication is a strong email template. You may think that you need to spend days developing email templates in HTML for each email communication, but […]

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Zombieland – A Guide to Waking the Dead

When it comes to establishing a successful marketing automation strategy, you have to know how to gain the most from the records you already have. Your lead data has the power to drive campaign initiatives, budgeting and resource allocation, personalization efforts, message relevancy and can directly impact retention and growth. The Challenge In the most […]

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To Delete or Not to Delete

When it comes to your brands’ databases and handling deletions, we typically encounter fear of deleting. In our last virtual discussion, we reviewed the concept of deletions and how they lead to successfully creating an actionable and lean database. An actionable, lean database is where a majority of the database has recently engaged with you […]

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Everything is Made Up and the Points TOTALLY Matter

A big question for many brands and their marketing automation strategy is, “Why your scoring model is causing friction with sales, and what you can do about it?” Our team recently held a virtual discussion on how to deploy a scoring model for the first time, tips and tricks on optimization, and how you can […]

Token

Loan and funding conduits empower healthcare, communities

Health insurance providers are moving swiftly as part of the COVID-19 solution From the beginning of the COVID-19 pandemic, health insurance providers have made decisive steps to help patients, support healthcare providers, and curb the spread of the virus. The need is significant, particularly as healthcare providers lose important revenue streams in order to prioritize […]

Where to Begin After a Marketo Audit

Where to Begin After a Marketo Audit

At Adobe (virtual) Summit, Karan Hari — GlobalLogic India Limited hosted a session on the importance of regular maintenance and audits of your Marketo instance [The Audit Doctor: How to Keep Your Marketo Engage Instance Healthy]. He covered the many benefits of performing an audit and the pitfalls of not maintaining your Marketo instance regularly. […]

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10 Demand Generation Mistakes to Avoid in 2020 [Interactive Guide]

Marketing technologies have put more power than ever before in the marketer’s hands. Analytics and automation tools have enabled teams to measure and adjust campaigns in real-time, allowing brands to optimize like never before. However, technology alone does not ensure campaign success. People and processes are more vital than ever, as the sophistication of marketing […]

Three Fatal Fallacies - How to Maximize the Value of OCM

What Does The Future of Marketing Automation Hold For Marketers? [Interactive eBook]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

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Is Your Marketing Attribution Strategy Suffering From Weak Executive Buy-In?

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

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Is Your Marketing Attribution Strategy Missing The Most Relevant Account Connections?

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

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Are You Mistaking Speed For Urgency in Your Attribution Strategy?

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

Are You Still Focusing on Low-Impact Marketing Metrics?

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

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