Marketing Automation

IBM Cloud Pak for Automation

Salesforce Marketing Cloud: Introduction to Email Studio 102

In the previous blog, we discussed the basics of Email Studio in the Salesforce Marketing Cloud. We have covered: Content creation Subscriber behavior various methods of creating lists data extensions importing all the elements required for enticing emails for different subscribers In this segment, we will see: A/B testing Interactions and Tracing of the emails […]

Team Joining Concept

Harness the Power of Connecting Marketo Engage and Magento Commerce

Often, customers may come to your site, browse around, and add items to their cart. Rather than purchasing, they may leave the site before completing their purchase. How do you connect back with those prospective customers to bring them through their buying journey to purchase? You need a sophisticated system that can take that buyer’s […]

Legacy Healthcare CRM: Understanding Why It Needs to be Different

Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities.  My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm.  Today, healthcare marketing […]

Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

Patient Files Are So Old Fashioned

Create Successful Marketing Automation Campaigns for Healthcare

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. With that being […]

Cloud ERP

Salesforce Marketing Cloud: Introduction to Email Studio 101

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Marketing Cloud provides various automations that makes the interactions with people more systematic, improve the reach and has […]

Re Engage

Quickly Leverage Marketo Engage

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Even though you may have purchased Marketo Engage for email marketing, lead generation, or a variety of other reasons, you may be missing out on optimizing the platform to its full potential. […]

Businessman Presenting New Project To Partners In The Office

Jumpstart Your Platform Selection and Avoid Lengthy RFP

Let’s say it has been ten years since you last implemented your self-service customer portal and it’s starting to show its age. A lot has changed in the portal space since that time and you want to consider a new platform to support your ongoing digital transformation efforts. As you start to research what’s available […]

Business Colleagues Whispering On A Meeting In The Office.

The Secrets Behind Marketo and Salesforce’s Complicated Relationship

It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. In fact, a Forbes article noted, “According to Salesforce (registration required), 67% of marketing leaders rely on marketing automation and 21% plan to implement a new marketing automation platform in the year […]

Custom Tailored Solutions Or Offers. Made To Measure Services.

Personalization without Segmentation: The Power of Velocity Scripting

Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. Traditional personalization within Marketo requires the use of Dynamic Content. Marketo’s Dynamic Content leverages Marketo Segmentations and Segments. This makes a lot of sense for a lot of […]

Marketo Reports

Making Magic from Muggle Reports

Creating reports to showcase the ROI of your marketing automation platform is imperative, yet many people struggle to report accurately. ‘Out-of-the-box’ reporting in Marketo can be really useful if configured properly, but many people are unsure how to take the standard Marketo reports and customize them to get meaningful data. In our recent virtual discussion, […]

One Template

One Template to Rule Them All

Email is at the heart of Marketo. Marketing automation loses much of its appeal if there’s no means to communicate those marketing messages. In Marketo, behind every good email marketing communication is a strong email template. You may think that you need to spend days developing email templates in HTML for each email communication, but […]

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