Marketing Automation

10 Ways We Help Top-Ranked Payers Deliver Winning Member Experiences

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

Women's Hand Typing On Mobile Smartphone, Live Chat Chatting On Application Communication Digital Web And Social Network Concept.

What You Should Know About the New Marketo Dynamic Chat

If you are familiar with chatbot tools like Drift and Intercom, then it won’t be a shock to get up to speed on this new feature that Marketo will soon roll out (probably later in the quarter). Should you get excited? I would say yes because it offers another opportunity to engage with your website […]

Customer Data Platforms and Marketing

Marketing, Not Sales, Should Own Your Customer Data Platform Strategy

My Grandfather was incredible at sales. His energy, insight, and personality paired with his fanatical obsession to build and maintain strong relationships ensured his clients success.  As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business […]

Smiling Woman In Headphones Greeting Talking On Video Call

Beyond Email: 4 Trends Impacting Event Marketing in 2022

Marketers are no strangers to change. Part of the role means adapting to consumers’ preferences, which are constantly evolving. Furthermore, marketers have gone through a lot of abrupt upheaval in marketing activities this past year, including the cancellation of in-person events. As returning to all in-person events remain up in the air, there are emerging […]

Blogging Man Table Cellphone

How to Win with the Right Marketing Automation Nurture Strategy

In marketing automation, the basic goal is to nurture current and prospective customers with appropriate content at the right time, to help drive them toward buying. Nurturing is all about systematically driving engagement through communications tailored to your prospect’s journey and their interests. A strong nurture strategy and supporting architecture are critical to orchestrating and […]

Shoe closet

How to Easily Spring Clean Your Marketing Database

Let’s give Carrie Bradshaw some credit – at least she knew how to organize her shoes properly. Each pair stacked neatly in its’ own cubby and separated from the other pairs by color, size, and season. Don’t we wish we could all be that organized with our shoes, much less our marketing databases right?! What […]

Istock 540567310

Automate Everything: Generate an Agreement in Adobe Sign from a Word Template (.DOCX) – Part 1/3

The Automate Everything series was written by Rebekah Williamson and Taylon Hammons In a work from home world, companies are moving toward paperless operations. The process of printing forms, delivering them to clients, and scanning them back in is a thing of the past. Save paper, time, and money by shifting to an all-digital approach. […]

Adobe Summit 2021

2021 Adobe Summit Recap: In a world where Multi-Channel Marketing scales, Marketo rules

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

Handsome Mexican Hipster Man Sending Email With Laptop

Automating Repeatable Email Sends in Marketo

Having the right marketing automation technology in place can make or break your business. At the same time, once you have the right technology in place, not all team members will be proficient users. For our Marketo Engage clients, we have created an intake form that allows non-Marketo users to have full access to creating […]

IBM Cloud Pak for Automation

Salesforce Marketing Cloud: Introduction to Email Studio 102

In the previous blog, we discussed the basics of Email Studio in the Salesforce Marketing Cloud. We have covered: Content creation Subscriber behavior various methods of creating lists data extensions importing all the elements required for enticing emails for different subscribers In this segment, we will see: A/B testing Interactions and Tracing of the emails […]

Team Joining Concept

Harness the Power of Connecting Marketo Engage and Magento Commerce

Often, customers may come to your site, browse around, and add items to their cart. Rather than purchasing, they may leave the site before completing their purchase. How do you connect back with those prospective customers to bring them through their buying journey to purchase? You need a sophisticated system that can take that buyer’s […]

Legacy Healthcare CRM: Understanding Why It Needs to be Different

Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities.  My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm.  Today, healthcare marketing […]

Load More