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Industries Perficient serves

HIPAA-Ready and Personalized Commerce Lunch at Adobe Summit 2024

Secure and Personalized Commerce for Healthcare and Life Sciences

The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]

HIMSS 2024

Healthcare Insights We’re Exploring at HIMSS 2024

HIMSS24 draws together a vibrant and diverse community of healthcare trailblazers from around the world. And it’s all happening right now in Orlando. Attendees include visionary healthcare leaders, innovative disruptors, and dynamic market suppliers, among many, many other movers and shakers. Perficient’s Howard Krain, is excited to attend again this year, and shared, “HIMSS provides […]

Sitecore Sessions Healthcare Thumbnail

Exploring Healthcare Trends in Sitecore and Digital Marketing

In the latest episode of the Sitecore Sessions, our Sitecore MVP’s, Megan Jensen and Myself met with healthcare strategists Priyal Patel and Michael Porter to discuss healthcare trends, our success in delivering healthcare projects with Sitecore, the challenges and opportunities we’ve been seeing across composable, finding search and leveraging AI. You can watch the whole […]

Pills Pour Out Of Prescription Medication Bottle Onto Kitchen Counter

Disruptive Strategies in the Pharmacy Benefit Manager (PBM) Industry: Evolving Business Models

As we explored in our previous blog, prescription drugs reach patients through a complex web of entities. Pharmacy benefit managers (PBMs) play a crucial role. Yet the PBM landscape is rife with tension. PBM is Transforming The PBM market, despite concerns about reduced competition, is undergoing a dynamic transformation. Various developments are injecting competition and […]

Ev Event Image

Decoding the Barriers to EV Adoption Over Coffee: Our Event Highlights

Did you miss our event or need a refresh? Watch a recap of Lisa Sherwood’s presentation at our Electric Cars + Coffee virtual event!   On February 16, I had the opportunity to join my colleagues Lisa Sherwood and Kevin Espinosa in hosting our “Electric Cars and Coffee” virtual event. The event brought together our […]

Planning For Future Success

10 Ways Agile Supports Product-Driven Healthcare

The shift from a project to a product mindset is particularly relevant for health insurers and healthcare providers as they aim to enhance their agility, responsiveness, and consumer-centric focus. Agile methodologies play a crucial role in facilitating and supporting this transition in the healthcare industry. Agile’s role in product-driven healthcare Continuous Improvement in Healthcare Services: […]

A mother and her caregiver daughter looking at the daughter's smartphone together

Caregiver Healthcare Content: When the Patient Isn’t Your Audience

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

An image of a tablet, a pen, glasses, a stethoscope and various charts

Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. You likely should be posting at least once a week. But that number may be higher if you’re in a […]

Exclusive Automotive and Manufacturing Breakfast at Adobe Summit 2024

Automotive and Manufacturing: How to Modernize, Innovate, and Win in 2024

The automotive and manufacturing industry continues to be heavily impacted by digital disruption while customer experiences and business models are being reimagined. So how do you modernize, innovate, and win in this increasingly competitive market? Exclusive Automotive and Manufacturing Breakfast at Adobe Summit 2024 Perficient and Adobe are partnering at Adobe Summit 2024 to share […]

2024 Forrester Adobe Services Report

Perficient Included in Forrester’s The Adobe Services Landscape, Q1 2024 Report

In a dynamic digital landscape, choosing the right Adobe service provider is paramount for businesses seeking to maximize their Adobe investments. The selection process can be daunting with a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. So where do marketing leaders start? Forrester published The Adobe […]

2024 Banking Trends Perficient

Top 6 Trends for the Banking Industry in 2024

This blog was co-authored by Perficient banking expert: Scott Albahary A slowing global economy, coupled with a divergent economic landscape, poses challenges for the banking industry in 2024. Driven by technological advancements, regulatory changes, and shifting consumer preferences, the banking industry must evolve and respond accordingly. As institutions adapt, Perficient’s financial services expert, Scott Albahary, […]

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