Consumer Markets

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How to Guarantee a Positive Customer Experience

When considering a customer’s purchase experience, how many things could possibly go wrong? In truth, there are endless possibilities. On the other hand, how many simple things can you implement to ensure a positive customer experience? In my previous blog articles, I discussed Perficient’s “Now, New, and Next” framework. Today, I’ll share different tactics, features, […]

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The Next Generation of Digital Consumers

The Different and Next Generations of Digital Consumers Rock n roll vs. big band, grunge vs. pop – these music styles divided generations. Perhaps an even greater generational divide has grown around technology. Technology has been called The Great Equalizer, but while technology is available to anyone, it clearly shows the divide between generations. Baby […]

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6 Proven Customer Engagement Solutions Revealed

Technology is changing quickly, and it seems like there is something new every day. It can be intimidating to try and keep up with all the latest tech news, let alone implement it for your business. Brands often struggle with where to put their resources, what to invest in, and how to implement new technologies […]

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Young Consumers Love to “Buy Now, Pay Later” – Here’s What to Know About the Explosive Fintech Trend

Buy now, pay later (BNPL) is a type of point-of-sale installment loan that partners with retailers to allow consumers to pay for their purchases in multiple equal payments. One could consider it the “layaway of the digital age,” except unlike with layaway, the consumer does not have to pay in full before taking their purchase […]

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Pandemic Car Buys, Rising Interest Rates, and High Gas Prices: A World of Hurt for Lenders

It really is a mixed up, muddled up, shook up world. It seems like everyone in 2021 took out a loan on a new car, even though we all knew supplies were low and demand was high. As the Financial Times pointed out: “Americans went shopping for cars in a big way during the pandemic. […]

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Updated Guidance on Americans with Disability Act – Ensure Website Content is Accessible

Today 1 in 4 Americans hit virtual roadblocks accessing web content simply because their capabilities, adaptive strategies or their assistive technologies are not considered during the design of digital experiences such as websites. How many website users in the U.S. could potentially be affected? There are 307 million internet users and 276.8 million mobile internet users in […]

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Perficient Earns Automotive and Retail & Wholesale Google Cloud Expertise Designations

Earlier this year, Perficient earned the E-commerce App Modernization and Conversational Design Google Cloud Expertise Designations. We are excited to announce that we have earned the Automotive and Retail & Wholesale Expertise Designations, bringing our total count of expertise designations to eleven. Automotive Our automotive experience helps OEMs, suppliers, and dealers work together to delight […]

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5 Insights From Our Ecommerce Conversation with Johnson & Johnson Consumer Health

Customers’ expectations for their shopping experiences have drastically altered, largely in part due to Amazon. Gone are the days where you have to run to Foot Locker or Toys “R” Us to buy presents for your kids. Place an order online, and in some cases, get it delivered the same day. The COVID-19 pandemic forced […]

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How to Navigate the Supply Chain Mess

Have you visited your local Starbucks recently, anticipating the delightful first sip of your favorite coffee or tea only for the barista to tell you they can’t make it due to supply shortages? Or, maybe you’ve been in the market for a new car, but every dealer you’ve spoken with says you’d have to place […]

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The Evolution of the Modern Supply Chain

BWG recently conducted a survey of 55 executive management and professional supply chain businesses, and, together with Perficient and IBM, have published findings in the report Supply Chain Modernization During the Pandemic and Beyond. The findings analyze how the global supply chain has drastically changed over the last year and a half because of Covid-19. […]

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Explore the Benefits of Automated and Integrated Supply Chain with Perficient and Sally Beauty

To meet customer demands, top brands must have a consumer-centric supply chain strategy in place. Having an effective supply chain is vital because consumers want their orders shipped as soon as possible at the cheapest cost. With the right technology and partner in place, establishing an effective supply chain is easy and will guarantee B2C […]

Sally Beauty Improves Same-Day Delivery with Three-Hour Delivery Feature

Perficient’s Order Management (OM) team helped Sally Beauty, a leading beauty supplier and retailer, accelerate its same-day delivery (SDD) to just three hours for all 1,990 stores across the United States. Our team of IBM Sterling Order Management experts helped create a solution that ties the communication points and functionality of the solution to work […]

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