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Netflix or Blockbuster – Justifying the Spend

Come along with me on a journey back in time: a time when the internet was shiny and new. It’s 1998 and you just fired up your brand new tangerine iMac when your friend sends you a message on AIM asking if you’ve heard about this new DVD service called Netflix. You have not. So […]

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How Microsoft Word “Protected View” Stops Information Leaks

Microsoft Word has long offered support for loading images and templates over the network.  This is a great feature within corporate environments because it facilitates the reuse of assets like logos and corporate document templates.  Unfortunately, these features can be abused by bad actors to obtain operational intelligence on individuals, or even to steal credentials.  […]

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Seamless Digital Experience to Drive Patient/Consumer Engagement

As a healthcare provider, there are a number of discrete digital tools on your website that form part of the entire patient/consumer digital experience. Each digital interaction through tools, such as a find-a-doctor app, patient portal, online appointment scheduler, virtual visit, health library, and symptom advice/checker, are meant to give patients a great, serviceable experience. Unfortunately, more […]

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Why Self-Driving Cars Are Good for Car Rental Companies

New partnerships with companies that are developing self-driving car technology have also been formed. Avis Budget Group’s partnership with Alphabet’s (Google) Waymo and Hertz’s partnership with Apple are two examples. This is a trend that car rental companies are getting behind because they understand that autonomous vehicles could eventually replace today’s cars. At the 2016 […]

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The 2018 MarTech Landscape is Here

Today at the MarTech West conference in San Jose, Scott Brinker and team unveiled the 2018 MarTech Landscape chart.  Scott has produced The Marketing Technology Landscape chart since 2011.  The chart shows all the companies in the MarTech landscape grouped over many categories, such as Advertising & Promotion, Content & Experience, etc.   While the chart […]

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Extreme Customer Experience Makeover

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

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Explosion of IoT in Consumer Electronics: 6 Real-World Examples

Remember when FitBit was the hot holiday product flying off the shelves? And though I’m embarrassed to admit this, I had never heard of “Alexa” two years ago when it was among the choices for a holiday gift raffle at a previous company. In three short years, consumer electronics manufacturers have embraced IoT with gusto. […]

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How Bots are Improving Consumer, Member, and Patient Interactions

The practical development and deployment of bots has accelerated in the last year within healthcare. bots are playing a role in the improvement of consumer-member-patient interactions with providers as well as health plans by enhancing customer service support, supporting wellness programs for patients with chronic conditions, and an array of other applications. Additionally, bots make […]

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The Information Impact on Providers, Plans, and Consumers

Over the better part of the last decade, most healthcare organizations have significantly invested into technologies like EHRs with Care Management and Population Health support. These investments have equipped their healthcare practitioners with accurate information about their patients necessary to provide timely and appropriate quality clinical care to their patients. Certainly, CMS helped influenced some […]

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Digital Transformation in Retail Using Microsoft Dynamics 365

On the Microsoft Dynamics 365 blog, Ed Kennedy from our partner Episerver analyzes the use of Dynamics 365 combined with eCommerce platforms to improve the retail experience. He writes: “Retailers already benefit from how Microsoft Dynamics 365 integrates enterprise resource planning (ERP) and customer relationship management (CRM) into a single, cloud-based solution. Dynamics 365 has […]

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Optimizing Analytics in Retail with Geospatial Data

Predictive analytics solutions have incorporated the fundamentals of location-based analytics for years, but these were typically cumbersome tools that were confined to small groups of specialists.  With the abundance of location data generated from smart phones and connected devices, the potential of geospatial data has expanded dramatically, especially in the retail industry. At a basic […]

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Cloud and the Changing Face of Retail

As a California resident, I get to enjoy over 300 days of sun per year and we use those days to stay active. Whether it is surfing at the beach, hiking in the mountains, or playing in a recreational league, buying sports equipment is a natural hassle, especially when quality and price are concerned. The […]

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2017 Trends: Retail Health Clinics and Access to Affordable Care

Times are changing in nearly every aspect of life, and the healthcare industry is not immune to this disruption. In healthcare, one of the biggest changes is coming from patients who are demanding they have more control over their healthcare and that they receive high-quality, affordable, accessible, and personalized care. These rising expectations are a […]

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The Evolving Face of Retail

Scott Moore has a nice post on CMO.com about how Retail isn’t dead, just changing into the Six Million Dollar Man.  I like where he’s going with that.  Brick and mortar stores aren’t dead.  Yes, they have challenges but just as we saw in communications, new technology doesn’t necessarily mean the end of one medium. […]

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Retail Best Practices with WebSphere Application Server 9

As look at the state of hybrid cloud technology and retail experiences, I reflect on how my buying habits have changed throughout the years. In the past, I would go into a store with the intention of gaining information from a salesperson and make my decision from there. These days, I tend to enter the store […]

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NRF 2016: IBM – What’s next in retail?

With all the devices and data, processes and people that exist, will all of these components become so intertwined that the digital world and physical world will become one? To what extent will engagement and analytical insights drive change throughout the value chain and in stores? Wil retailers be required to move beyond traditional legacy […]

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Join Perficient at NRF 2016: Retail’s BIG Show

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We are looking forward to 2016 as we expand our capabilities to […]

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Digital marketing done right in the age of the consumer at OOW15

Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]

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#DF15: Hi-Tech and Hi-Touch Retail with George Zimmer

Everyone knows George Zimmer of Menswear fame and his “I guarantee it” commercials. After leaving Menswear, he’s back with a new startup and ready to revolutionize retail. It’s the first ever B2C platform powered on Salesforce from end-to-end. It started with a video for Generation Tux. The total Tuxedo market is 10 million rentals a […]

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Dreamforce 2015: Keynote The Future of Consumer Goods is 1-to-1

The first session I attended at Dreamforce 2015 dove straight into the nitty gritty on what’s happening and how Salesforce technology provides a personalized experience. This session focused on: Unprecedented global competition, new consumer expectations & technological pressures are making personalized and proactive ecosystem engagement the most significant competitive advantage. Join us to hear from […]

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