Consumer Markets

I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]

Promethium Ember Capital, (“PEC”), a wholly owned subsidiary of Promethium, has become the first digital asset custody provider to come under federal regulation. PEC was approved as a special purpose broker-dealer (“SPBD”) for digital asset securities. The approval allows Promethium to custody digital asset securities on behalf of both retail and institutional clients. The significance […]

Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail […]

Post-sale interactions between customers and your business may simply be communicating about warranties, upgrades or repairs, installation, personalized offerings, or troubleshooting. But continuing engagement with your customers is important to further solidify the relationship, drive loyalty, and ensure satisfaction. While those ideas are a great way to maintain the relationship, brands need to catch up […]

Not long ago, requesting reviews for online purchases was one of your only options for getting feedback on products and services. Products purchased in-store were often reduced to an item on a receipt, and the only review a retailer received was if the customer needed to return the item. Now, big box stores like Home […]

Retailers have come under fire for lack of diversity in models, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. […]

Control Tower Tale from the 1970s Many of Perficient’s Supply Chain consultants work long hours talking with executives about how their companies handle information, including procurement and information flow between their companies and suppliers. When a consultant needs the inspiration to continue putting in the hours, all they have to think of is the business […]

Captain/Trader Kirk is on the bridge making multiple trades in multiple asset classes with his Klingon counterparty. Spock is in the middle office, reviewing trades, and determining that they’re entirely logical, Captain. Meanwhile, with both normal and extended settlement, initial and variation margins flow in and out of the bank as if the cash was […]

Readers of a certain age will remember when Maverick, played by Tom Cruise, in Top Gun told Goose that it was time to“Buzz the Tower,” which meant the fighter pilots had to execute a low fly-by passing very close to the control tower at high speeds. The officer spilled his coffee over himself because of […]

At sea level, one US liquid pint of water weighs 1.04318 pounds (16.6909 oz), which gives rise to a popular saying: “A pint’s a pound, the world around.” While the recent bank failures of Silicon Valley Bank and Signature Bank have many US congressmen and citizens wondering about the future of cryptocurrencies, across the pond, […]

Customer experience (CX) is vital to the success of any business, and Perficient’s Lead Commerce Strategist Justin Racine joined CX expert Nichole Devolites on CMSWire’s CX Decoded podcast to share real-life examples of customer experience, from having to buy a gold velvet jacket twice to cancelling cable via AI chatbot. What You’ll Learn from the […]

Omnichannel is critical, but it can only help so much  Presenting the customer with a sleek and functional experience for online shopping is a top priority for leading retailers, making omnichannel retailing a key strategy in the industry. Omnichannel retail ensures a brand presents consistently across all customer-facing channels. However, omnichannel retailing alone has not […]