What makes a consumer buy a product from one brand over another? The answer used to be brand loyalty and quality of product, but the landscape for consumer goods companies has recently flipped upside down. Anymore, consumer goods companies gain and retain loyalty from customers because of the experiences they provide. Thankfully, generative AI has […]
Consumer Markets
6 Challenges to Navigate When Shifting From Wholesale to Direct-to-Consumer Models
The transition from a wholesale-centric business model to include a new direct-to-consumer (D2C) approach presents lucrative opportunities alongside a suite of technical and operational intricacies to consider. While the move brings manufacturing companies closer to end consumers, it also requires several considerations spanning content creation, post-purchase support, and overall brand experience. Failure to address these […]
Ultimate 5-Step Guide to Transitioning from Google Optimize
Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key […]
This is What a Good First Date Can Teach Us About Ecommerce
In the world of Ecommerce, competition is fierce, and your potential customers are just a hop, skip, and click away from visiting your competitors’ sites. The first impression and encounter between your online store and a visitor can be the make or break on whether the visitor turns into a buyer, much like how first […]
The Smart Bs to Increase Sales
For several years now, especially since the Covid-19 pandemic, online sales have exploded worldwide. Today, anyone, anywhere, can buy anything. Online shopping has crushed the old rules of shopping and increased sales. The internet has revolutionized the act of searching for information. E–commerce sales boost the economy by increasing productivity, encouraging innovation, and driving better […]
Why TikTok’s Newly Announced Ecommerce Business Is a Big Deal
TikTok – a Chinese social media platform where users can watch and create short video content – has cornered social media over the last few years with an estimated 834 million monthly users worldwide in 2023 and more growth expected in the coming years. With that in mind, TikTok now has plans to launch a […]
No more checks, please. Your business needs a digital payments strategy.
The digital payments landscape has undergone a significant progression, evolving from a luxury reserved for large enterprises to a necessity for businesses of all sizes. Businesses seek to optimize their operational efficiency as part of their digital transformation. In today’s business environment, physical checks present several challenges that hinder operational efficiency, including time-consuming processing, high […]
Top Industry Trends Ranked by Retail Leaders and Experts
Creating unified customer experiences across all touchpoints and channels is a common goal among retailers, and organizations often talk about being customer-centric and driving towards a personalized, consistent experience. Despite these priorities, many can’t deliver. At our Retail Innovation Conference and Expo workshop “What Should I Do Now Vs. Next: How to Prioritize Your Unified […]
Perficient Listed in Forrester Commerce Services Landscape – Recognized Among Notable Vendors
In today’s digital era, it’s crucial for businesses to collaborate with a commerce solution provider capable of revolutionizing B2B and B2C digital omnichannel experiences. To stand out and deliver innovative commerce experiences to consumers, businesses require a comprehensive range of expertise and resources. The Commerce Services Landscape, Q3 2023 Report Every industry is unique and […]
Industries Document Generation
Every company needs documents for its processes, information, contracts, proposals, quotes, reports, non-disclosure agreements, service agreements, and for various other purposes. Document creation and management is a crucial part of their operations. To make it easy, Omnistudio provides document generation capabilities, tailored to meet the unique requirements of different Industries. In this blog post, we […]
Accelerating Headless Commerce with Perficient’s SAP Commerce Composable Storefront Accelerator
Headless Commerce: An Innovative Strategy for E-commerce Success In the highly competitive e-commerce landscape, businesses are constantly striving to deliver exceptional digital experiences to their customers. One innovative strategy that is rapidly gaining traction is headless commerce. By decoupling the front-end presentation layer from the back-end commerce logic, headless commerce enables organizations to operate with […]
Maximize Growth with Optimizely Tools: A Strategic Approach
In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Without a Digital Strategy, your Business may Fail. It’s simple: change is tough for […]