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Marketing Automation is a Quantifiable Cycle

Marketing Automation (MA) is the effort to better manage [online] marketing channels. Mark Polly calls out a 2014 Frost & Sullivan Report to say MA will be a $1.9B industry by 2020. And Marisa Lather explains some ways to get your MA going the right way. Marketing Automation vs CRM The classic “purchase funnel” is a […]

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Brewing an Addictive Mobile Experience

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

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Netflix or Blockbuster – Justifying the Spend

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

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How Microsoft Word “Protected View” Stops Information Leaks

Microsoft Word has long offered support for loading images and templates over the network.  This is a great feature within corporate environments because it facilitates the reuse of assets like logos and corporate document templates.  Unfortunately, these features can be abused by bad actors to obtain operational intelligence on individuals, or even to steal credentials.  […]

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IBM Introduces Updates to WebSphere Commerce

More business is moving online and IBM has noticed, recenltly updating WebSphere Commerce to provide greater flexibility and scalability while reducing the total cost of ownership for implementation. Modularized into loosely coupled components (otherwise known as microservices), these new innovations remove the need of managing and tuning a singular application, resulting in greater customization opportunities. […]

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Perficient Digital Named IBM WCE Partner of the Year for Commerce

Perficient Digital was just named IBM’s 2018 WCE Partner of the Year for Commerce. The IBM Excellence Award, announced yesterday during IBM’s PartnerWorld at Think 2018, recognizes our ongoing growth and relationships with key customers, and thought leadership around the IBM Watson Customer Engagement Commerce platform. In today’s businesses, the experience companies provide their customers will […]

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Get Answers from the Emerging Leaders of B2B eCommerce!!

This is an opportunity for B2B commerce leaders around the US to hear from other companies that have recently made the move to augment its e-Commerce sites and unite its global online properties with advanced content and digital asset management capabilities.  This client-focused event will discuss key steps to starting or navigating the change process […]

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Intelligent Fulfillment – OMS Rapid Delivery

Successful order management creates brand loyalty and demonstrates a unified commerce approach that spans all points along a customer’s purchasing lifecycle. Intelligent fulfillment is also essential to selling complex configurable offerings, due to assembly and workflows that may span multiple facilities and planning systems. Exceeding buyers’ omni-channel expectations requires a comprehensive approach – across processes, […]

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The Importance of Omni-Channel Order Management for e-Commerce

Ninad Minelkar from Perficient presented a case study at IBM Amplify about Omni-Channel Order Management at National Geographic.  National Geographic is a global organization which provides 11,000 grants to scientists and do global outreach to 450 million people in 171 countries.  They send out 25 million catalogs per year as part of their commerce. National […]

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IBM Amplify 2016: Experiential commerce takes center stage

Another hot topic at the IBM Amplify 2016 Conference is experiential commerce.  This really focuses on the customer’s experience during their engagement with your brand.  The Color Run is a 5k running event that has become the largest event series in the world.  The “experience” during the run is what the runners are after and […]

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IBM Amplify 2016: Cognitive Computing and Watson on Display

Today IBM opened its Amplify conference focusing on IBM Commerce, Marketing and Digital Experience products.  This year is IBM’s 20th anniversary of their commerce product.  IBM customers now sell $100b annually through their commerce systems.  Gartner has listed IBM Commerce as a leader in this space yet again this year. The opening video focused on […]

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Create Engaging Digital Commerce Experiences

Peoples’ interactions with digital media today are ubiquitous.  While the majority of digital media interactions typically facilitating either an immediate need (e.g. weather & news updates), basic entertainment (e.g. pick your favorite social media service), or increasingly to research brands and purchase products used for both personal needs and for responsibilities related to our employment, […]

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IBM Digital Marketing University – sessions in 2016

Everyone is spending money on marketing but are you connecting with your customers? Are you engaging them in the best manner and is your mix of advertising spend in line with your industry? To get answers to great question such as these and others, plan on attending the IBM Digital Marketing University 2016 Global Tour. IBM is […]

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IBM contributes to the blockchain Hyperledger project

I’ve written about blockchain, the technology that underpins Bitcoin on various occasions; having spent time working for a bank and supporting trading floor technology, I am interested in technologies that drive cost and complexity out of transaction. This article in the Wall Street Journal details how IBM is now the largest company support blockchain and […]

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Moving Beyond Traditional Content in Commerce – NRF 2016

I attended a session at NRF that discussed how to reinvent content in commerce and explore how current retailers are moving beyond the traditional site and marketing content to improve customer engagement, expand their reach and increase sales. Examining new tactics and strategies, the session illustrated how brands and retailers are leveraging consumer-generated content to […]

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NRF 2016 – Marketing Measurement

We have quite a team at NRF 2016 that is executing its last day today! In a recent blog post written by Ross Monaghan, Director of Digital Marketing, at NRF he discusses the importance of marketing measurements due the rapid growth of digital marketing and its effect on the overall marketing ecosystem. While an organization […]

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Join Perficient at NRF 2016: Retail’s BIG Show

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We are looking forward to 2016 as we expand our capabilities to […]

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‘Tis the Holiday Season!

With Thanksgiving behind us and Christmas right around the corner, it is once again, the most wonderful time of the year! Especially if you are passionate about bargain hunting and the holiday shopping festival that it is. But for some of us, this time of year can be most stressful, ahem…especially if you are one […]

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The 21 Hottest Toys to Buy Now as Determined by IBM Watson

This week, IBM released the IBM Watson Trend app that uses the power of IBM Watson to help you buy the hottest gifts for everyone  on your list. Watson isn’t programmed. It learns. It has been used for clinical trials, oncology and more and has the ability to learn a subject and then answer questions […]

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