Here’s Why Videos

Eric Enge on Why You Need To Understand Google’s Changing Serp Landscape And Their Impact

You Need to Understand Google’s Changing SERP Landscape and Their Impact – Here’s Why #231

Google consistently changes search features as a way to improve user satisfaction. For search marketers, we wonder how those search features affect user’s organic click-through rate behavior. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his first-ever public study on Google SERP features and click-through rates.  Don’t […]

Eric Enge and Tristan Smith on Why Voice Apps Can Drive Your Business

Why Voice Apps Can Drive Your Business – Here’s Why #230

“Ok! Google” or “Alexa!” are not just voice commands. They can also drive your business. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Tristan Smith explain why Voice Apps, like Google Actions or Alexa Skills, can drive your business.  Don’t miss a single episode of Here’s Why. Click the […]

Lisa Sherwood and Eric Enge on Why Personalization Can Unlock Customer Loyalty And Bottom Line Results

Why Personalization Can Unlock Customer Loyalty and Bottom-Line Results – Here’s Why #229

Personalization makes it a lot more likely for a customer to buy from you even if they originally didn’t intend to. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Lisa Sherwood explain why personalization can unlock customer loyalty and how you can apply it to your digital marketing strategy.  […]

Eric Enge on Why You Need To Stop Writing Content Only For High Volume Keywords

Why You Need to Stop Writing Content Only for High-Volume Keywords – Here’s Why #228

SEO professionals always make sure that the websites they work on have created pages for all the high-volume keywords. But is it good enough? In this episode of the popular Here’s Why digital marketing video series, Eric explains why you need to stop writing content only for high-volume keywords.  Don’t miss a single episode […]

Eric Enge on Why You Should Learn About Amp's New Features

Why You Should Learn about AMP’s New Features – Here’s Why #227

Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them.  Don’t miss a single episode […]

Eric Enge and Jim Hertzfeld Search Marketers Need To Have Empathy For The Customers

Why Search Marketers Need to Have Empathy for the Customers – Here’s Why #226

Customers come into our door with expectations. Do you have everything to meet those expectations? In this episode of the award-winning Here’s Why digital marketing video series, Jim Hertzfeld, Perficient’s Principal for Digital Strategy and Innovation, joins Eric Enge and explains why search marketers need to have empathy for customers and how it impacts their business.  […]

Mark Traphagen and Eric Enge on Why You Need A Content Mindset

Why You Need a Content Mindset – Here’s Why #225

As marketers, we are supposed to have certain qualities in order to be successful in our careers. What about mindset? In this episode of the award-winning Here’s Why digital marketing video series, we welcome Mark Traphagen back for the episode as he explains why marketers need a content mindset.  Don’t miss a single episode of Here’s […]

Eric Enge and Brian Weiss on Why User Journeys Are Part Of SEO

Why User Journeys Are Part of SEO – Here’s Why #224

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe […]

Eric Enge on Links Continue To Play A Role In Ranking

Why Links Continue to Play a Role in Rankings – Here’s Why #223

It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites.  Don’t miss a single episode of Here’s Why. […]

Eric Enge and Barry Schwartz on You Need To Understand Google Algorithm Updates

Why You Need to Understand Google Algorithm Updates with Barry Schwartz – Here’s Why #222

Google makes numerous search algorithm updates each year. Those updates may affect our sites’ ranking one way or the other. But do we really know how? In this episode of the award-winning Here’s Why digital marketing video series,  Barry Schwartz, Search Engine Land’s News Editor, together with Eric Enge, explains different kinds of Google updates and why […]

Eric Enge and Google's Martin Splitt on Why Google Prefers Responsive Web Design Thumbnail

With Google’s Martin Splitt: Why Google Prefers Responsive Web Design – Here’s Why #221

Google made an interesting announcement at Google I/O in early May 2019: they now prefer responsive sites more than mobile subdomains, and dynamic serving. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains why Google now prefers responsive sites. Splitt shares some key metrics […]

Eric Enge and Google’s Martin Splitt on Why Visual Search Matters for SEO

With Google’s Martin Splitt: Why Visual Search Matters for SEO – Here’s Why #220

Google made several announcements at Google I/O in early May of 2019 about search and SEO. Images were one of the topics mentioned during the announcement. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains how visual search is vital to SEO and why […]

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