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Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264

As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, […]

Heres-Why-the-Mobile-Revolution-is-still-Unfolding

Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263

We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]

Here's Why Google's SMITH Algorithm Is an Important Event for SEO

Why Google’s SMITH Algorithm Is an Important Event for SEO – Here’s Why #262

Google has been investing heavily in machine learning and its language processing capabilities for quite some time to help improve overall user experience and satisfaction. In this episode of the award-winning Here’s Why digital marketing video series, Jessica Peck, Senior Analytics Consultant at CVS, joins Eric to discuss what Google’s SMITH algorithm is and why it […]

Here's Why Wp Power Of User Intent

The Power of User Intent Matters for SEO – Here’s Why #261

Eric Enge has been doing Here’s Why videos alone for two years now. Many people have been wondering what happened to Mark Traphagen. In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen returns to discuss user intent and why it is critical to creating high-performing content for both SEO and site […]

Here's Why Studying the Past of Digital Marketing is Important

Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Digital marketing has been part of marketing programs for decades. Perficient’s Eric Enge got started in the industry right at the beginning, roughly 30 years ago. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can […]

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Why Exposing Targeted Search Results Pages Can Be SEO Gold – Here’s Why #259

Many SEOs strongly believe that you never want to expose your search pages to indexation. Is that a myth? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich reveal that there are cases where exposing a targeted group of search pages for indexation makes a lot of sense […]

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Why GPT-3 Is an Important Development in AI – Here’s Why #258

Many topics around Artificial Intelligence have been discussed for quite some time. What if there was an AI machine that could help us write content, summarize content, or draft emails? Wouldn’t you want to use it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge talks about GPT-3, one of the […]

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Why Success of Your Search Program Depends on Adding the Most Value – Here’s Why  #257

Google is a happiness engine. Websites that satisfy users and add the most value rank higher than their competition. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals three tips that will help satisfy your website visitors and generate a successful search program for your business.  Don’t miss a single […]

Google vs. YouTube: Why Your Video Strategy Should Differ Between the Two

Google vs. YouTube: Why Your Video Strategy Should Differ Between the Two – Here’s Why  #256

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. How can your videos get high visibility and the traffic that comes with it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos […]

HW YouTube is the best platform to publish videos

Why YouTube Is the Best Platform for Publishing Videos – Here’s Why #255

At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]

Site migration and CRO work

Why During a Site Migration Is the Perfect Time to Do CRO Work – Here’s Why  #254

Most of the time, when performing a site migration, one of the goals is to not lose any website traffic. One thing many don’t realize is that during a site migration is actually the best time do conversion rate optimization to increase traffic. In this episode of the award-winning Here’s Why digital marketing video series, Alex […]

Here's Why Here’s Why Website Experimentation is The Key to Growing Your Marketing ROI

Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253

After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. But why and what should we do? In this episode of the award-winning Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI.  […]

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