As a marketer, you’re used to things moving quickly. But, with the entire world undergoing unprecedented change, it can be overwhelming for you, your business, and your customers. So, how do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key. Audience intelligence is about […]
Why You Need to Prep for the Post-COVID-19 Era – Here’s Why #240
The COVID-19 pandemic has affected all businesses. Even though this unprecedented event is still happening, now is also the time to prepare for the aftermath. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why businesses should start thinking about the post-COVID-19 era. Don’t miss a single episode of Here’s […]
Why You Need to Leverage Google Trends – Here’s Why #239
Google offers many great tools for digital marketers including this free tool that can help us find data on the latest search trends to get through this COVID-19 pandemic. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares some tips on how you can use Google Trends to get some marketing […]
Do Links Still Matter for SEO in 2020?
Here are the results from the fifth of our “Links as a Ranking Factor” studies. We conducted the first of these studies in May 2016 and have been tracking the same query set over time to measure any material shifts in the role of links. In this year’s study, we also expanded our examination of […]
Why You Need to Deal with Bad Links – Here’s Why #238
You’ve received many bad links to your site and worry if they’ve negatively affected your SEO. Is it time to clean up all those links, and how should you start? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains when and how you should deal with bad links. Don’t miss […]
Why Content, Links, and URLs Are Key to JavaScript for SEO – Here’s Why #237
Google has made Googlebot evergreen as of May 2019, which improves rendering capacity significantly, including JavaScript rendering, JavaScript processing, and processing speed. But does it mean Google will also understand JavaScript on your page? In this episode of the award-winning Here’s Why digital marketing video series, Mats Tolander joins Eric Enge to explain why content, links, and […]
Some Businesses will Prosper during COVID-19
The COVID-19 pandemic has forced business across the world to adjust and adapt. Communities are coming together, at a safe distance, to offer support and aid in any way they can. So, what can we as individuals and digital marketers do to help others during this unprecedented time? Eric Enge, Digital Marketing Principal at Perficient, […]
Why Your Website Can Reflect Your Organizational Dysfunction – Here’s Why #236
Organizational dysfunction is supposed to be an internal issue within an organization. But how can website visitors sense it by just visiting the website? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Brian Weiss explain how organizational dysfunction impacts users on your website and how you can fix it. […]
Eric Enge and Jay Baer- Key Factors for Delivering Seamless UX (Webinar Transcript)
As new technologies emerge and offer additional ways to interact with your customers, it’s imperative that you consider and provide a consistent, seamless user experience across ever-expanding channels and platforms. Easier said than done? Eric Enge (Digital Marketing Principal, Perficient) and Jay Baer (Founder, Convince & Convert) teamed up to present considerations and best practices […]
How Google’s Search Features Impact Organic CTR
The Information You Need to Thrive in Today’s Google Landscape This study presents never-before-seen information on how Google’s search features impact click-through rate (CTR) behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Key findings in this report include (but […]
Why Google Now Allows Third Party JavaScript in AMP – Here’s Why #235
Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]
Why Google Plans to Give Non-AMP Pages the Same Treatment as AMP Pages – Here’s Why #234
Implementing Google AMP can be a challenging task for many web developers. Great news! Google is working on a project that allows non-AMP pages to be treated like AMP Pages. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to give some insights on the work Google has been […]