The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]
Why Google’s Focus on User Intent Matters to You – Here’s Why #267
Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us? Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why your SEO strategy must go beyond the areas traditionally classified […]
Why Google’s Broad Core Algorithm Updates Relate to User Intent – Here’s Why #266
Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between […]
Why Everything You Know about Link Building for Local Search Is Wrong – Here’s Why #265
Most of what you read about link building or hear at conferences isn’t helpful. And when you narrow that down to link building for local search, it’s even more challenging to find useful information. In this episode, Greg Gifford, SearchLabs’ Vice President of Search, joins Eric Enge to share the differences between local link building […]
Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264
As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, […]
Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263
We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]
Why Google’s SMITH Algorithm Is an Important Event for SEO – Here’s Why #262
Google has been investing heavily in machine learning and its language processing capabilities for quite some time to help improve overall user experience and satisfaction. In this episode of the award-winning Here’s Why digital marketing video series, Jessica Peck, Senior Analytics Consultant at CVS, joins Eric to discuss what Google’s SMITH algorithm is and why it […]
Mobile vs. Desktop Usage In 2020
This study is a comprehensive review of mobile versus desktop usage on the web. In this year’s study, we compare 2019 and 2020 traffic patterns in the U.S. and globally. We also include tablet usage stats. The data in this study was pulled from Google Analytics’ Benchmarking feature, which provides aggregated industry data from companies […]
The Power of User Intent Matters for SEO – Here’s Why #261
Eric Enge has been doing Here’s Why videos alone for two years now. Many people have been wondering what happened to Mark Traphagen. In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen returns to discuss user intent and why it is critical to creating high-performing content for both SEO and site […]
The Senior Executive’s Guide to Site Migrations – Step 4 of 4: Run
This video is the fourth in a series of videos designed to help you execute a successful site migration project. If you missed the other videos, watch them now: Step 1: Plan, Step 2: Build, Step 3: Launch. Your new site is finally live after months or years of planning and building. You can relax […]
The Senior Executive’s Guide to Site Migrations – Step 3 of 4: Launch
This video is the third in a series of videos designed to help you execute a successful site migration project. If you missed the other videos, watch them now: Step 1: Plan, Step 2: Build. A site migration requires a significant monetary and time investment, so when it’s time to launch, it’s crucial that it […]
The Senior Executive’s Guide to Site Migrations – Step 2 of 4: Build
This video is the second in a series of videos designed to help you execute a successful site migration project. If you missed the first video in this series, watch it now: Step 1: Plan. Extensive planning is critical to the success of your site migration project. But, once you have a plan, what’s next? […]