DME

The-Senior-Executives-Guide-to-Site-Migrations-Step-1-of-4-Plan

The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

This video is the first in a series of videos designed to help you execute a successful site migration project. A site migration requires a significant monetary and time investment, so it’s important that it’s done right and drives business growth. In this video, Matt Ruud, Director of Digital Marketing at Perficient, and Eric Enge, […]

Here's Why Studying the Past of Digital Marketing is Important

Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Digital marketing has been part of marketing programs for decades. Perficient’s Eric Enge got started in the industry right at the beginning, roughly 30 years ago. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can […]

Here's Why Wp

Why Exposing Targeted Search Results Pages Can Be SEO Gold – Here’s Why #259

Many SEOs strongly believe that you never want to expose your search pages to indexation. Is that a myth? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich reveal that there are cases where exposing a targeted group of search pages for indexation makes a lot of sense […]

Here's Why Wp

Why GPT-3 Is an Important Development in AI – Here’s Why #258

Many topics around Artificial Intelligence have been discussed for quite some time. What if there was an AI machine that could help us write content, summarize content, or draft emails? Wouldn’t you want to use it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge talks about GPT-3, one of the […]

Connected City

Study: Who Has the Largest Index of Links?

An essential part of any strong SEO program is having third parties link to your site. In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. For this reason, using backlinking tools is important. Getting access to […]

Here's Why Wp

Why Success of Your Search Program Depends on Adding the Most Value – Here’s Why  #257

Google is a happiness engine. Websites that satisfy users and add the most value rank higher than their competition. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals three tips that will help satisfy your website visitors and generate a successful search program for your business.  Don’t miss a single […]

Google vs. YouTube: Why Your Video Strategy Should Differ Between the Two

Google vs. YouTube: Why Your Video Strategy Should Differ Between the Two – Here’s Why  #256

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. How can your videos get high visibility and the traffic that comes with it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos […]

HW YouTube is the best platform to publish videos

Why YouTube Is the Best Platform for Publishing Videos – Here’s Why #255

At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]

Youtube Hero Image

YouTube Continues to Dominate the Video Results in Google

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. An analysis of how the two algorithms differ. A short and […]

Site migration and CRO work

Why During a Site Migration Is the Perfect Time to Do CRO Work – Here’s Why  #254

Most of the time, when performing a site migration, one of the goals is to not lose any website traffic. One thing many don’t realize is that during a site migration is actually the best time do conversion rate optimization to increase traffic. In this episode of the award-winning Here’s Why digital marketing video series, Alex […]

Search And Indexing

Opening Search Pages for Indexation & SEO – A Data-Driven Approach

If you’re running an e-commerce website, you probably have your customers searching for your products on your site. In most instances, you’ve likely closed those search pages to search engine indexation, since they may be duplicative of some category pages. However, you may not realize that search pages often fill a gap in your category […]

Here's Why Here’s Why Website Experimentation is The Key to Growing Your Marketing ROI

Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253

After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. But why and what should we do? In this episode of the award-winning Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI.  […]

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