Digital Marketing

A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in […]

Here's Why Wp

Why Success of Your Search Program Depends on Adding the Most Value – Here’s Why  #257

Google is a happiness engine. Websites that satisfy users and add the most value rank higher than their competition. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals three tips that will help satisfy your website visitors and generate a successful search program for your business.  Don’t miss a single […]

Google vs. YouTube: Why Your Video Strategy Should Differ Between the Two

Google vs. YouTube: Why Your Video Strategy Should Differ Between the Two – Here’s Why  #256

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. How can your videos get high visibility and the traffic that comes with it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos […]

HW YouTube is the best platform to publish videos

Why YouTube Is the Best Platform for Publishing Videos – Here’s Why #255

At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]

How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

African Man Using Laptop With Application Failure Message On Screen

How to Solve for Missing Data in Marketo

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? Often, you will need a custom data architecture or solution to […]

Legacy Healthcare CRM: Understanding Why It Needs to be Different

Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities.  My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm.  Today, healthcare marketing […]

Youtube Hero Image

YouTube Continues to Dominate the Video Results in Google

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. An analysis of how the two algorithms differ. A short and […]

Site migration and CRO work

Why During a Site Migration Is the Perfect Time to Do CRO Work – Here’s Why  #254

Most of the time, when performing a site migration, one of the goals is to not lose any website traffic. One thing many don’t realize is that during a site migration is actually the best time do conversion rate optimization to increase traffic. In this episode of the award-winning Here’s Why digital marketing video series, Alex […]

Woman looking at data on computer screen

An Introduction to the Power of Analytics

In today’s world, information is considered our greatest weapon, and analytics is the forge that creates it. Analytics refers to the process of finding, illuminating, and communicating meaningful patterns in data. Through analytics, you can turn raw data into insights that will help you make better decisions. By understanding the different aspects of your data, […]

Search And Indexing

Opening Search Pages for Indexation & SEO – A Data-Driven Approach

If you’re running an e-commerce website, you probably have your customers searching for your products on your site. In most instances, you’ve likely closed those search pages to search engine indexation, since they may be duplicative of some category pages. However, you may not realize that search pages often fill a gap in your category […]

Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

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