After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. But why and what should we do? In this episode of the award-winning Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI. […]
Rise in Synthetic Experiences
As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]
3 Perficient Healthcare Projects Awarded for Consumer-Centric Excellence
Perficient is pleased to announce that our work for Woman’s Hospital and Henry Ford Health System has gained recognition in the 2020 eHealthcare Leadership Awards. Woman’s Hospital Home Page Designed for All Women Woman’s Hospital | Best Internet Home Page – Hospital, under 200 beds, Gold Transforming content organization and leveraging a broader color palette, […]
Essential Question for Healthcare: Why Redesign Your Website?
For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]
Why It’s Important to Understand the Google Passages Update – Here’s Why #252
On Thursday October 14th, Google announced a new aspect of Google search, which the company refers to as passages. This update caused some confusion around whether it is a ranking or an indexing change. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Mats Tolander explain the announcements and what digital […]
Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever
Earlier this summer, Instagram started testing a new feature by adding in a shopping icon, replacing the legacy activity feed icon. I have yet to see this feature on my personal Instagram account until this morning. While Instagram has recently released its new “reels” feature, this new step to replace the activity feed with the […]
Perficient and Lake Champlain Chocolates Win Award for Incredible Paid Search Results
This year has been unpredictable, but one thing that has remained steady is Perficient’s commitment to delivering great results for our clients. Our Paid Search team earned some well-deserved recognition last week when their paid search campaigns for long-time client Lake Champlain Chocolates won Best Use of Search – Retail/Ecommerce (PPC) at the US Search […]
Why Mapping User Needs is Critical to SEO – Here’s Why #251
Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. Don’t miss a single episode of Here’s Why. […]
The Benefits of Utilizing a Progressive Web Application in Digital Commerce
A progressive web application (PWA) is a software application built with HTML, CSS, and JavaScript to run within and depend on a standards-compliant web browser. PWAs exploit their reliance on these browsers to overcome conventional web browsers application development challenges, such as browser-compatibility and feature availability. There is a tremendous opportunity for a unified and […]
Why You Need to Make a Plan for Your 2020 Holiday Shopping Season – Here’s Why #250
The COVID-19 pandemic has changed consumer behaviors in numerous ways. As the 2020 holiday season is fast approaching, we surveyed over 150 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]
Visual Storytelling: Use Graphs & Charts to Your Advantage
Level Up Your Presentations with Impactful Graphs This post is the third in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. Graphs: companies love ‘em, clients are less enthused. Graphs and charts can be great ways to convey crucial data… when they’re used properly. However, it’s easy for companies to […]
How the Pandemic Has Changed Holiday Season Shopping
A Survey of Over 150 Enterprise Executives The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. World economies and even our basic culture were thrown into disarray. Many businesses that could not adapt to the new environment were forced to close, and the great majority […]