Digital Marketing

Technology is One of the Big Keys to Picking the Right Commerce Platform

Why Technology is One of the Big Keys to Picking the Right Commerce Platform – Here’s Why #270

Your e-commerce platform sets the foundation for the future success of your business, so it’s crucial that you choose one that fits your current needs and allows room to grow. In this episode, Justin Racine, Senior Commerce Consultant at Perficient, joins Eric Enge to highlight the key technology considerations you need to examine before deciding […]

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Why CX and UX Are Critical to Meeting User Intent – Here’s Why #269

In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize? Eric and Duane walk through how to identify if you’re providing a great customer and user experience today […]

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Master Data Management is not Strategy – How to win with a Customer Data Platform 

Customer data platforms are more then Master Data Management solutions. They provide critical business value in today’s digital-first world.

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Why Comprehensive Answers to User Questions Are Important – Here’s Why #268

The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]

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Why Google’s Focus on User Intent Matters to You – Here’s Why #267

Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us? Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why your SEO strategy must go beyond the areas traditionally classified […]

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Hacking Human Nature, Part 2: The Endowment Effect

Leveraging Behavioral Economics to boost performance and improve user experience. This is second in our series co-authored by me and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. The Endowment Effect is the theory that people place more value on objects merely because they own them. My most prized […]

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Why Google’s Broad Core Algorithm Updates Relate to User Intent – Here’s Why #266

Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between […]

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How to set up a home site for your organization

A home site is a SharePoint communication site which can be the top landing page for your organization’s intranet. It helps to bring together company news, events, and resources for engaging end user experience.   Facts about home site You can set only one site in your organization as a home site The site can […]

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What is SharePoint app bar

The SharePoint app bar is a little flyout on the left-hand side of all modern SharePoint sites, which looks like this. SharePoint app bar aims to help users find important content and resources no matter where they are in SharePoint. You can enable Global Navigation to allow users to easily navigate to your company’s navigation […]

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Healthcare PowerByte: Unlock the Power of PHI in Campaigns

Fact #1: Consumers expect a more personalized experience Fact #2: HIPAA-compliant personalization = A critical balancing act Healthcare organizations are weighing heavier questions than simply, “Could this touchpoint offend the recipient or seem too intrusive?” The legal and trust-based repercussions of a misstep are enormous. Still, highly personalized communications are possible – and they’re powerful […]

Adobe Summit 2021

2021 Adobe Summit Recap: In a world where Multi-Channel Marketing scales, Marketo rules

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

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Why Everything You Know about Link Building for Local Search Is Wrong – Here’s Why #265

Most of what you read about link building or hear at conferences isn’t helpful. And when you narrow that down to link building for local search, it’s even more challenging to find useful information. In this episode, Greg Gifford, SearchLabs’ Vice President of Search, joins Eric Enge to share the differences between local link building […]

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