Digital Marketing

Here's Why Wp

Why Mapping User Needs is Critical to SEO – Here’s Why #251

Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates.  Don’t miss a single episode of Here’s Why. […]

The Benefits of Utilizing a Progressive Web Application in Digital Commerce

A progressive web application (PWA) is a software application built with HTML, CSS, and JavaScript to run within and depend on a standards-compliant web browser. PWAs exploit their reliance on these browsers to overcome conventional web browsers application development challenges, such as browser-compatibility and feature availability. There is a tremendous opportunity for a unified and […]

Here's Why Wp

Why You Need to Make a Plan for Your 2020 Holiday Shopping Season – Here’s Why #250

The COVID-19 pandemic has changed consumer behaviors in numerous ways. As the 2020 holiday season is fast approaching, we surveyed over 150 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]

Young Businessman Typing Computer Laptop With Graph Chart

Visual Storytelling: Use Graphs & Charts to Your Advantage

Level Up Your Presentations with Impactful Graphs This post is the third in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. Graphs: companies love ‘em, clients are less enthused. Graphs and charts can be great ways to convey crucial data… when they’re used properly. However, it’s easy for companies to […]

A couple doing online shopping during the holiday season

How the Pandemic Has Changed Holiday Season Shopping

A Survey of Over 150 Enterprise Executives The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. World economies and even our basic culture were thrown into disarray. Many businesses that could not adapt to the new environment were forced to close, and the great majority […]

A couple doing holiday season shopping together

2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year. In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season […]

Why Integrated Marketing Campaigns Crush Single Channel Efforts - Here's Why

Why Integrated Marketing Campaigns Crush Single Channel Efforts – Here’s Why #249

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts.  Don’t miss a single episode of Here’s Why. Click […]

Join Us at PIMpoint Digital 2020

As a proud inRiver partner with years of expertise in the product information management field, Perficient is proud to announce our sponsorship and involvement with inRiver’s PIMpoint Digital 2020. Join us for the event on October 5-9, 2020 to learn and understand the value of ecommerce and the benefits of utilizing product information management (PIM) systems for your business. Attendees will hear from industry leaders, keynote speakers, partners, and customers who want to […]

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Upgrade Your Mobile Experience With Mini Apps and App Clips

Have you heard about Mini Apps or Apple’s new App Clips feature?  I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them.  Both concepts are relatively new, with Apple’s App Clips becoming available in IOS 14 this month (see our Prepare Your App for IOS […]

5 Consumerism Tips for Healthcare

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

Teams collaborating on digital strategy fundamentals

3 Fundamentals Every Digital Strategy (Still) Needs

How will you spend your COVID-19 bonus? No, not a fatter paycheck (sorry). I’m talking about the additional resources your CFO may be freeing up for new digital initiatives. A survey of U.S. executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies […]

Woman working on her laptop

9 Steps to Creating a Content Hub That Converts

People have been talking about content marketing for years. Creating web pages that generate leads and help move clients through the buyer’s journey can produce bottom-line results and be more cost-effective than advertising or other paid methods. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term […]

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