Digital Marketing

Marketers are no strangers to change. Part of the role means adapting to consumers’ preferences, which are constantly evolving. Furthermore, marketers have gone through a lot of abrupt upheaval in marketing activities this past year, including the cancellation of in-person events. As returning to all in-person events remain up in the air, there are emerging […]

Today’s customer is unwilling to endure poor, disjointed experiences. As many as one-third of consumers will walk away from a brand after only one bad experience (PwC). To retain current customers and continue acquiring new ones, companies need to prioritize the customer’s needs and expectations. This reframing must extend across the organization, but one critical […]

Google rolled out its updated Page Experience signal in mid-June. While this Page Experience Update includes several components (secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals), the core components of this update are easily misunderstood. Here are four things you should know about Google’s Page Experience Update and what you can do to […]

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

There are a lot of things to consider when choosing a commerce platform for your business. In the first part of this two-part series, Eric Enge and Justin Racine, Senior Commerce Consultant at Perficient, discussed the technology considerations. Now, in this video, they dive into the business and digital marketing factors you need to evaluate […]

In marketing automation, the basic goal is to nurture current and prospective customers with appropriate content at the right time, to help drive them toward buying. Nurturing is all about systematically driving engagement through communications tailored to your prospect’s journey and their interests. A strong nurture strategy and supporting architecture are critical to orchestrating and […]

Your e-commerce platform sets the foundation for the future success of your business, so it’s crucial that you choose one that fits your current needs and allows room to grow. In this episode, Justin Racine, Senior Commerce Consultant at Perficient, joins Eric Enge to highlight the key technology considerations you need to examine before deciding […]

In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize? Eric and Duane walk through how to identify if you’re providing a great customer and user experience today […]

Customer data platforms are more then Master Data Management solutions. They provide critical business value in today’s digital-first world.

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]

The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]

Using the internet has become a daily activity for us, to the point where, without the internet and its services, it can become difficult to perform tasks that are necessary for making it through our day. This is often the case for users living with disabilities when online experiences are poorly designed for accessibility – […]