Digital Marketing

Focus And Dedication Got Her Far

The 3 Methods to Personalization in Healthcare

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

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Sitecore Personalize: The Roadmap for Success

Building a Foundation: Knowing Your Customers & Business Goals   Knowing Your Customers The foundation for building a great customer experience across all your channels is the ability to walk in your customers’ shoes. Understand their demands and challenges. A few questions you may ask: What are the key stages of your customer journey? What […]

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How To Maintain Quality Application Support Services

High-quality application support is an ongoing process that requires more than identifying and resolving issues. This blog will go over how to establish and maintain a good application support system from the start. What is high-quality application support, and how can you ensure it? Quality standards are documents that include rules, specifications, guidelines, or characteristics […]

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Ready, Get Set, Go! on AEM…

AEM has a vast infrastructure, and it requires time to hold expertise on it. Every expert was once a beginner, so you are never too late to start and have fun on AEM. In this blog, we will focus on the developers’ perspective of AEM and how one can start as an AEM developer. We […]

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Introduction to Google Analytics – A Guide for Beginners

A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. It is basically divided into five major report i.e. Realtime […]

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The Top 3 Challenges to Personalization in Healthcare

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]

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Pass Microsoft Certified Power BI Data Analyst Exam | PL-300

I will be sharing my personal experience with learning Power BI and clearing the PL-300 (Earlier called DA-100) exam. I hope this will help the other aspirants. I would not be compromising the signed NDA; hence no questions will be disclosed in this article. About the Exam : PL-300: Microsoft Power BI Data Analyst Analyzing […]

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Cool Things You Can Do with Marketo’s REST API

Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]

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How Journey Science Works with Analytics and Data Tools

Delivering effective customer experiences requires an omnichannel mindset. Customers want brands to understand their needs and help them on their journey, no matter what part of the organization they are interacting with. Your website or mobile app visitors do not think in terms of channels, product lines, or business units, they just think about their […]

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Join Us for a Panel Discussion about V9 at the 2022 HCL Commerce Global Summit!

The HCL Commerce Global Summit is right around the corner, and we are excited to invite you to our engaging panel discussion about the capabilities of HCL Commerce V9 on Wednesday, July 20th at The Chicago House of Blues! Our esteemed panel of enterprise-class clients will discuss what made them decide to upgrade to HCL […]

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The ROI of Personalization in Healthcare

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

Cultural Considerations

Cultural Inclusion | How to Build a Global, Multilingual Website on Sitecore Composable DXP

The world and the digital experiences that connect us are more than words and images, zeroes and ones. They’re ideas. Values. Norms. Traditions. Expectations. And all of those have to be properly and appropriately represented by your team to your users. It only takes one jarring or culturally insensitive experience to give a customer the […]

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