Digital Marketing

Address common barriers to delivering on customer expectations

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Part 3: Delivering on Expectations Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the wrap-up to this three-part series. Our story so far has explored the gap […]

Podcast What If So What

[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? In Episode 4 of the What If? So What? podcast, we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a […]

Young Couple Using Digital Tablet With Their Financial Advisor In The Office.

Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

The answer is yes, of course there are.  I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand, to approximately 500 financial services industry folks. As the financial services industry continues to go through its digital […]

Design for customer needs

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Part 2: Keeping Up with Changing Customer Needs Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the second installment of this three-part series. In Part 1 I […]

Here's Why Wp

Why Exposing Targeted Search Results Pages Can Be SEO Gold – Here’s Why #259

Many SEOs strongly believe that you never want to expose your search pages to indexation. Is that a myth? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich reveal that there are cases where exposing a targeted group of search pages for indexation makes a lot of sense […]

Love My Grandparents!

4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

After months of waiting, we are finally at a point in the pandemic where we can start communicating the availability of effective vaccinations. While this is great news, the complexity of who can get vaccinated first and where is causing a great deal of confusion, particularly for seniors and their caregivers. While the Centers for […]

Podcast What If So What

[Podcast] What If? So What? Episode 3: What if You Could Do 5 Years of Digital Marketing in 6 Months

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. In Episode 3 of the What If? So What? podcast, Kim interviews Eric Enge, Principal at Perficient, to learn what […]

Computer Working

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Part 1: The Expectations Gap Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the first of this three-part series. In marketing and design circles we often measure […]

Close,up,at,a,businessman,holding,hands.,four,puzzles,come

Episerver to Optimizely: When It All Comes Together

Rarely does a company get the chance to do a lot of things well. Specialization is often the path to excellence. But at Perficient, we have a different story to tell – and we’ve been recognized by one of our most important partners for it. A New Episerver Emerges Just this week, Episerver announced a […]

Here's Why Wp

Why GPT-3 Is an Important Development in AI – Here’s Why #258

Many topics around Artificial Intelligence have been discussed for quite some time. What if there was an AI machine that could help us write content, summarize content, or draft emails? Wouldn’t you want to use it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge talks about GPT-3, one of the […]

Sitecore Architects Perficient

Be a Sitecore Architect at Perficient

Why do people love working on the Sitecore team at Perficient? If you ask our colleagues, you might hear words like “teamwork, trust, and fun.” Learn more about our Sitecore Architect role. (And, pssst! We’re hiring!) Working On Sitecore at Perficient is a Winning Work Day Perficient has been partnering with Sitecore for more than […]

Connected City

Study: Who Has the Largest Index of Links?

An essential part of any strong SEO program is having third parties link to your site. In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. For this reason, using backlinking tools is important. Getting access to […]

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