Content

AEM Content Services: Using Sling and Node APIs to Provide Asset collections – Part 1

AEM is a proven framework for application delivery. Intuitive authoring features and HTL (formerly Sightly) driven content views make it easy to put together pages served from an AEM environment. The standard component strategy is great, but AEM offers more flexibility in how you use authored content. AEM Content Services allows authored content to be […]

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Why Comprehensive Answers to User Questions Are Important – Here’s Why #268

The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]

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Content Today, 
Conversations Tomorrow

Many of today’s digital experiences are powered by intelligent content management and marketing automation platforms that deliver personalized content to individuals based on their unique profile, behavior and interests. This is a huge leap forward from the traditional one size fits all approach, where everyone gets the same content no matter who or where they […]

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How To Create Useful Training And Reference Materials For New Hires

In this blog post, I’m going to walk you through the mindset and method of creating beneficial training and reference materials for new resources…even if you’re new, too! There have been multiple instances in my career where I’ve been tasked with creating training, reference, and promotional materials for others. Depending on the situation, the audience […]

Business automation helps employees find information faster

Business Automation to Unlock Data

According to a 2020 Forrester study, 1.4 days are lost per week due to information workers creating, reading, or searching for information related to their job. The speed at which data is being created and received is simply outpacing the ability to access, process and act on it. And even if your organization has digitized […]

VIDEO: Sitecore Content Hub CMP Walkthrough

Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]

Using IBM Filenet P8 Content Engine Bulk Import Tool

Do you need to use IBM Filenet P8 Content Engine Bulk Import Tool? Me too. Unfortunately, I couldn’t find any videos on how to get it setup, so I spent some time going through the documentation to learn how to use it, and put one together myself.  I hope you find it useful.   The […]

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Modular Omni-channel Marketing Content: A Game Changer for Personalization Campaigns

Technical Marketers running personalization campaigns need content. Images, pull quotes, slugs, call-to-actions, short and long form videos, infographics, and polls all may be needed when building relevant and engaging experiences. However, tracking down content that is useful, relevant, and the right size and shape is difficult. More difficult is finding the right content for the […]

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VIDEO: Sitecore Content Hub DAM Admin Training

Since Sitecore Content Hub emerged, a lot of content marketers, including myself, wanted to learn more about the new addition to the Sitecore family. The combination of Digital Asset Management (DAM), Product Content Management (PCM), Content Marketing Platform (CMP) and Marketing Resource Management (MRM) tools certainly sounds like a great source of truth. One that […]

How Incorporating Motion Design on Websites Improves Overall Business

When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Motion design can tell a business’ story at a […]

The Importance of PIM for Your B2B Marketplace Strategy

PIM, as most of you readers might know, stands for product information management system. It is not just an application, but also an enabler of a perfect opportunity to connect the dots between people, process, and technology within a commerce business. Years ago, we published a piece that highlighted how PIM is a backbone for […]

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How to Create a Custom Dropdown Field in Sitecore

Sometimes the out of the box dropdown field types in Sitecore do not provide the functionality you need. Maybe you want to pull options from an external data source. Perhaps you want to alter how options appear to the Content Author but store a different value as the raw value. You may even want to […]

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