Content

Business automation helps employees find information faster

Business Automation to Unlock Data

According to a 2020 Forrester study, 1.4 days are lost per week due to information workers creating, reading, or searching for information related to their job. The speed at which data is being created and received is simply outpacing the ability to access, process and act on it. And even if your organization has digitized […]

VIDEO: Sitecore Content Hub CMP Walkthrough

Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]

Using IBM Filenet P8 Content Engine Bulk Import Tool

Do you need to use IBM Filenet P8 Content Engine Bulk Import Tool? Me too. Unfortunately, I couldn’t find any videos on how to get it setup, so I spent some time going through the documentation to learn how to use it, and put one together myself.  I hope you find it useful.   The […]

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Modular Omni-channel Marketing Content: A Game Changer for Personalization Campaigns

Technical Marketers running personalization campaigns need content. Images, pull quotes, slugs, call-to-actions, short and long form videos, infographics, and polls all may be needed when building relevant and engaging experiences. However, tracking down content that is useful, relevant, and the right size and shape is difficult. More difficult is finding the right content for the […]

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VIDEO: Sitecore Content Hub DAM Admin Training

Since Sitecore Content Hub emerged, a lot of content marketers, including myself, wanted to learn more about the new addition to the Sitecore family. The combination of Digital Asset Management (DAM), Product Content Management (PCM), Content Marketing Platform (CMP) and Marketing Resource Management (MRM) tools certainly sounds like a great source of truth. One that […]

How Incorporating Motion Design on Websites Improves Overall Business

When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Motion design can tell a business’ story at a […]

The Importance of PIM for Your B2B Marketplace Strategy

PIM, as most of you readers might know, stands for product information management system. It is not just an application, but also an enabler of a perfect opportunity to connect the dots between people, process, and technology within a commerce business. Years ago, we published a piece that highlighted how PIM is a backbone for […]

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How to Create a Custom Dropdown Field in Sitecore

Sometimes the out of the box dropdown field types in Sitecore do not provide the functionality you need. Maybe you want to pull options from an external data source. Perhaps you want to alter how options appear to the Content Author but store a different value as the raw value. You may even want to […]

Iterative Design for Quick Turn-Around Projects

With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen. Consumers are looking to the companies and resources they trust to understand relevant, rapidly evolving information and guidance. Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need […]

A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in […]

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3 Easy-To-Fix Reasons Why Your Sitecore Content Is Not Showing Up

You’ve worked hard on curating content for your Sitecore site. You’ve spent hours collecting the necessary information from various departments to create this new page. After all this work, it can be frustrating to not see it appear on the live site. Where did your work go? Why isn’t it showing up? This blog post […]

Perficient is Proud to be Sitecore Content Hub Specialized

Being recognized by Sitecore in this elite group of partners reinforces our broad skillset. Our team of technologists, analysts, and strategists have combined to deliver on Sitecore’s plan for supporting marketers in a content-driven world. The thoughtful combination of DAM, MRM, CMP, and PCM empowers marketers to manage all aspects of the content lifecycle and strategic planning. […]

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