Content

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Kaizen Evolution of Your Healthcare Website

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

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Content Creation Tips for Healthcare Marketers

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

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Build Winning Healthcare Site Experiences + Keep Internal Stakeholders Happy

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

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Sitecore Branch Templates for Content Authors

Branch Templates have been around in Sitecore for several versions (officially called Branch Templates since Sitecore 6, I believe). And even looking at Sitecore Branch Template documentation, you will notice that it is specifically set under the Developer section. However, in my experience and once development creates the page template, a content author is completely […]

AEM Content Services: Using Sling and Node APIs to Provide Asset collections – Part 2

In part 1 of this series, I discussed a method for getting AEM Asset Collection items into the JSON representation of a page. This uses the Sling model + HTL component pattern to obtain the collection items and display their values in the JSON, based on asset type. Specifically, the Sling model enables the JSON […]

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Tips to Map Healthcare Audiences: Scenarios and Journeys

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

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Beyond Embed Component: Integrate Web Code Editor

After the introduction of AEM Core Components, custom component development has been drastically changed. In some use cases, there is zero customization and core components can be directly used for authoring. Even in those situations, the custom component is needed. It can be quickly built by extending the existing core components. Thus, the development cost […]

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Experience Design for the Patient Journey

We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. Irrespective of emotional state, when consumers encounter a healthcare organization’s website, they are not asking to be marketed to, nor are they asking for an accurate representation of  departmental structure—they are asking for your help. […]

AEM Content Services: Using Sling and Node APIs to Provide Asset collections – Part 1

AEM is a proven framework for application delivery. Intuitive authoring features and HTL (formerly Sightly) driven content views make it easy to put together pages served from an AEM environment. The standard component strategy is great, but AEM offers more flexibility in how you use authored content. AEM Content Services allows authored content to be […]

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Why Comprehensive Answers to User Questions Are Important – Here’s Why #268

The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]

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Content Today, 
Conversations Tomorrow

Many of today’s digital experiences are powered by intelligent content management and marketing automation platforms that deliver personalized content to individuals based on their unique profile, behavior and interests. This is a huge leap forward from the traditional one size fits all approach, where everyone gets the same content no matter who or where they […]

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How To Create Useful Training And Reference Materials For New Hires

In this blog post, I’m going to walk you through the mindset and method of creating beneficial training and reference materials for new resources…even if you’re new, too! There have been multiple instances in my career where I’ve been tasked with creating training, reference, and promotional materials for others. Depending on the situation, the audience […]

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