Well, we made it – Q2 is here and if you’re reading this article, that means you likely work in the ecommerce space and Q1 went from zero to one hundred real quick. When 2021 kicked off, customers and society as a whole hit the ground running as we slowly but surely start to move […]
Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever
Earlier this summer, Instagram started testing a new feature by adding in a shopping icon, replacing the legacy activity feed icon. I have yet to see this feature on my personal Instagram account until this morning. While Instagram has recently released its new “reels” feature, this new step to replace the activity feed with the […]
Visual Storytelling: Use Graphs & Charts to Your Advantage
Level Up Your Presentations with Impactful Graphs This post is the third in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. Graphs: companies love ‘em, clients are less enthused. Graphs and charts can be great ways to convey crucial data… when they’re used properly. However, it’s easy for companies to […]
Visual Storytelling: Create Meaningful Gifs
Use Gifs to Increase Your Marketing Efforts This post is the second in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized […]
Visual Storytelling: Design Eye-Catching Graphics
Leverage Graphics to Showcase Your Digital Brand In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. However, with a myriad of creative […]
Perficient’s Cloud Modern Data Platform Approach – Customer Journey & Capabilities
Various Enterprise clients across different verticals like Healthcare, High tech, Financial Services, Retail, Manufacturing, and Supply Chain etc. can leverage the Modern Data Platform approach. Marry in people, process and technology and you have Producers and Consumers with a great value add. This Digital Transformation approach will help enterprises looking to re-platform, helping various Line […]
[Webinar Recording] Preparing for Your Oracle, Medidata, and Veeva CTMS Migration Project
I recently delivered a webinar, in which I discussed the CTMS migration approaches taken across several case studies. You’ll come away with an understanding of: Pros and cons of each CTMS migration method Types of migration tools, including APIs, ETL tools, and adapters Approximate timelines and costs associated with each migration method The topics discussed […]
Your Ecommerce Customers Are About to Change
There has been a lot of talk about what the ‘new normal’ will look like in a post-Covid world. Some are saying we may always have to wear masks on planes, while others are saying sports and concert venues will look drastically different. The future is often hard to predict, but I believe there is […]
A Speed-to-Value Approach for Building a Furniture Ecommerce Store
Over the last decade, the furniture industry has been slowly enhancing its online presence and driving more sales through digital channels. In the last 3-4 years, that adoption rate has gone up, and more companies are accelerating the launch of an ecommerce website. It is estimated that in the coming years, furniture and houseware-related revenue […]
How Digital Solutions Help You Reach Customers in Times of Need
Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]
Essentials for Your Digital Strategy: Be Grounded in Your Mission
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Every single customer interaction with your brand has an impact on sales, retention, […]
How Content Supports a Conversational Commerce Experience
What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]