B2B

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Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

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Modernize Your B2B/EDI Management Platform with Boomi

EDI remains an indispensable technology that has evolved gradually over the last 50 years, but many EDI products are showing their age. EDI is at the heart of business transactions between corporations and their business partners, however, businesses have changed drastically since the EDI standard got its start in the military in the late 1940s. […]

How Amazon Will Likely Influence Your B2B Marketplace Strategy

Amazon is one of the largest marketplaces that we as consumers have ever seen. With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B […]

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Quickly Connect inRiver PIM and Magento Commerce

Ecommerce sales have consistently seen growth in the last few years. This has been especially true during this past year of unprecedented times. Businesses had to quickly adapt to enabling online stores and driving more sales online.  The assessment is that the pandemic accelerated the ecommerce growth in the US by nearly 2 years. This […]

Commerce Principal Quoted in ForresterNow Report

Doing business on B2B marketplaces has become increasingly popular for both buyers and sellers. B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Mike Rabbior, Perficient’s Principal and Commerce […]

Perficient Listed in Forrester Now Tech: Commerce Services, Q4 2020 Report

Partnering with a commerce solution provider that can transform B2B and B2C digital omnichannel experiences is paramount in today’s digital world. Businesses need a full suite of expertise and assets to compete and provide seamless commerce experiences that delight consumers. Forrester canvased 35 commerce service providers to help shape the shortlists of digital decision-makers and […]

How Episerver B2B Commerce Cloud’s Quoting and Checkout Benefits Consumers During COVID-19

In these unprecedented times, B2B buyers want to be sure they are staying budget-conscious and aware of all the ways to get a better price on their orders. Companies need to adapt from outdated quoting methods such as in-person, door to door, and over the phone, and transition to sophisticated digital quoting and checkout. Implementing […]

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Healthcare Distribution & Manufacturing Companies Will Have Another Record Year in 2021

An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]

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COVID-19 – The Common Enemy to Manufacturing Companies?

I recently enjoyed hosting a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies.  The topic was, “How Have You Accelerated Your Digital Transformation Strategy as a Result of COVID-19?” As many know, Digital Transformation has been a hot topic in manufacturing for years. Most manufacturers had it in their […]

Introducing New Ways to Quick-start Your PIM Platform

Product Information Management (PIM) and commerce go hand-in-hand, and inRiver is the common factor that helps simplify product information for both B2B and B2C shopping channels. Not only has our partnership with inRiver brought us several platform integrations, years of strategic guidance, and a multitude of services, but it has also enabled us to create […]

Top 3 Reasons Why Episerver’s React-Based Front-End CMS Is Really, Really Cool.

2020 has offered us some big surprises that I don’t think any of us could have predicted. The most obvious one I won’t waste breath mentioning, but the other surprise that came up near the end of 2019 as we looked to kick off a new decade was Episerver’s acquisition of Insite. With this acquisition, […]

Ecommerce is Dead, Long Live Digital Commerce

In the past, ecommerce was believed to be the simple act of building a commerce website for your business and seeing how your customers used it. However, many B2B sites weren’t performing well or able to adapt to this approach because they lacked the specific resources and knowledge needed to be successful and even felt […]

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