B2B

Commerce Principal Quoted in ForresterNow Report

Doing business on B2B marketplaces has become increasingly popular for both buyers and sellers. B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Mike Rabbior, Perficient’s Principal and Commerce […]

Perficient Listed in Forrester Now Tech: Commerce Services, Q4 2020 Report

Partnering with a commerce solution provider that can transform B2B and B2C digital omnichannel experiences is paramount in today’s digital world. Businesses need a full suite of expertise and assets to compete and provide seamless commerce experiences that delight consumers. Forrester canvased 35 commerce service providers to help shape the shortlists of digital decision-makers and […]

How Episerver B2B Commerce Cloud’s Quoting and Checkout Benefits Consumers During COVID-19

In these unprecedented times, B2B buyers want to be sure they are staying budget-conscious and aware of all the ways to get a better price on their orders. Companies need to adapt from outdated quoting methods such as in-person, door to door, and over the phone, and transition to sophisticated digital quoting and checkout. Implementing […]

Close Up On Hands Cleaning Credit Card Reader.

Healthcare Distribution & Manufacturing Companies Will Have Another Record Year in 2021

An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]

People Having A Business Meeting

COVID-19 – The Common Enemy to Manufacturing Companies?

I recently enjoyed hosting a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies.  The topic was, “How Have You Accelerated Your Digital Transformation Strategy as a Result of COVID-19?” As many know, Digital Transformation has been a hot topic in manufacturing for years. Most manufacturers had it in their […]

Introducing New Ways to Quick-start Your PIM Platform

Product Information Management (PIM) and commerce go hand-in-hand, and inRiver is the common factor that helps simplify product information for both B2B and B2C shopping channels. Not only has our partnership with inRiver brought us several platform integrations, years of strategic guidance, and a multitude of services, but it has also enabled us to create […]

Top 3 Reasons Why Episerver’s React-Based Front-End CMS Is Really, Really Cool.

2020 has offered us some big surprises that I don’t think any of us could have predicted. The most obvious one I won’t waste breath mentioning, but the other surprise that came up near the end of 2019 as we looked to kick off a new decade was Episerver’s acquisition of Insite. With this acquisition, […]

Ecommerce is Dead, Long Live Digital Commerce

In the past, ecommerce was believed to be the simple act of building a commerce website for your business and seeing how your customers used it. However, many B2B sites weren’t performing well or able to adapt to this approach because they lacked the specific resources and knowledge needed to be successful and even felt […]

How to Differentiate Your B2B Products During COVID-19

COVID-19 has completely changed the way B2B businesses sell products to customers. Traditionally a buyer would experience the product and its features first-hand, determine if the product will meet expectations, and make purchases in an office setting. Unfortunately, the ability to safely go through that process is not an option during these unprecedented times. Businesses […]

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A Product Journey from PLM to PIM

Behind every successful ecommerce experience is relevant and accurate product information. A product goes through multiple stages such as ideation, research and design, pricing and configuration, marketing, and digital asset association before it is deemed ready for channels like ecommerce, marketplaces, and more. This process of taking a product from ideation all the way to […]

Nurse Reaches For Supplies In Clinic Supply Room

Mobile Solutions for B2B Medical Sales

B2B medical sales involve the purchasing of medical supplies, including personal protection equipment (PPE) such as masks, gloves, goggles, and face shields, and typical customers are labs, hospitals, clinics, manufacturing companies, and clean rooms. These products protect the wearer from their environment where infection, disease, or dangerous chemicals may be present. In hospitals, the wearer […]

Young Woman Making Online Payment While Sitting In The Living Room On Sofa

Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.

It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]

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