B2B

Support Link Promotion With the AddThis Social Media Tool for Your Znode B2B Ecommerce Platform

In my previous blog, How to Share Content by Implementing the AddThis Social Media Tool to Your Znode B2B Ecommerce Platform, we learned how to easily implement the AddThis social media tool to the share buttons in a Znode B2B Ecommerce platform. Now we’ll see how to add a link promotion by implementing the AddThis […]

An Ecommerce Feature That Could Protect Your Site Against the Delta Variant

Last year I spoke about how COVID-19 would forever change B2B commerce and B2B ecommerce disaster planning. Thanks to the delta variant, much of what I wrote about in these previous blog posts will be needed once again to deal with the influx of product shortages and supply chain disruptions that businesses dealt with only […]

Perficient Commerce Leaders to Present at Digital Commerce 360: B2B Ecommerce Sales & Expansion

We’re excited for our very own, Justin Racine, Director of Commerce, and Karie Daudt, Director of Commerce Strategy, to present at Digital Commerce 360’s Fast-Tracking B2B Ecommerce Sales & Expansion, the second of three B2B events premiering on Thursday, August 12, 2021. This live-streamed session will present research from various thought leaders and commerce experts […]

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How to Modernize Your B2B/EDI Management Platform with Boomi

EDI remains an indispensable technology that has evolved gradually over the last 50 years, but many EDI products are showing their age. EDI is at the heart of business transactions between corporations and their business partners, however, businesses have changed drastically since the EDI standard got its start in the military in the late 1940s. […]

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Optimizely Listed as a Leader in Forrester New Wave, Q2 2021 Report

We are proud to announce that Optimizely, a Perficient partner, was recognized by industry-leading analyst firms as a Leader. After numerous recent acquisitions, the new Optimizely has positioned itself as a stand-out platform. For instance, the recent Forrester research report stated that Optimizely offers strong experimentation and analytics capabilities, and their full-stack offering delivers patented […]

Shoe closet

How to Easily Spring Clean Your Marketing Database

Let’s give Carrie Bradshaw some credit – at least she knew how to organize her shoes properly. Each pair stacked neatly in its’ own cubby and separated from the other pairs by color, size, and season. Don’t we wish we could all be that organized with our shoes, much less our marketing databases right?! What […]

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New Salesforce and MuleSoft Alliance Manager: Adam D’Alton

We are excited to welcome Adam D’Alton to Perficient as the Salesforce and MuleSoft Alliance Manager! The Alliance Manager role is a leadership position focused on the stewardship of our Salesforce and MuleSoft partnerships. Adam joins our team with prior experience supporting the Salesforce ecosystem in sales, consulting, marketing, and alliances roles. He is excited […]

Adobe Summit 2021

2021 Adobe Summit Recap: In a world where Multi-Channel Marketing scales, Marketo rules

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

Watercolor of human brain

Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

Istock 1138136370

Modernize Your B2B/EDI Management Platform with Boomi

EDI remains an indispensable technology that has evolved gradually over the last 50 years, but many EDI products are showing their age. EDI is at the heart of business transactions between corporations and their business partners, however, businesses have changed drastically since the EDI standard got its start in the military in the late 1940s. […]

How Amazon Will Likely Influence Your B2B Marketplace Strategy

Amazon is one of the largest marketplaces that we as consumers have ever seen. With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B […]

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Quickly Connect inRiver PIM and Magento Commerce

Ecommerce sales have consistently seen growth in the last few years. This has been especially true during this past year of unprecedented times. Businesses had to quickly adapt to enabling online stores and driving more sales online.  The assessment is that the pandemic accelerated the ecommerce growth in the US by nearly 2 years. This […]

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