One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives. This can be extended further into using an Event-Driven Data Layer […]
Analytics
Maintaining Your Adobe Launch Implementation
Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]
Spark DataFrame: Writing to Tables and Creating Views
In this Blog Post we will see methods of writing Spark DataFrame into tables and creating views, for essential tasks for data processing and analysis. Before diving into this blog have a look at my other blog posts discussing about creating the DataFrame and manipulating the DataFrame. Creating DataFrame: https://blogs.perficient.com/2024/01/10/spark-scala-approaches-toward-creating-dataframe/ Manipulating DataFrame: https://blogs.perficient.com/2024/02/15/spark-dataframe-basic-methods/ Dataset: The […]
Data Virtualization with Oracle Enterprise Semantic Models
A common symptom of organizations operating at suboptimal performance is when there is a prevalent challenge of dealing with data fragmentation. The fact that enterprise data is siloed within disparate business and operational systems is not the crux to resolve, since there will always be multiple systems. In fact, businesses must adapt to an ever-growing […]
Best Practices for Oracle Fusion HCM Analytics
Oracle Fusion HCM Analytics, a part of Oracle Fusion Data Intelligence Platform (DIP) (earlier known as Fusion Analytics Warehouse), equips various management levels with deep insights to effectively manage the workforce across the organization. DIP is to the most part a ready-to-use data and analytics solution that is typically implemented in a matter of weeks. […]
Operationalize AI Across Your Organization with Perficient’s PACE Framework
In today’s rapidly evolving digital landscape, the promise of Generative Artificial Intelligence (GenAI) looms large, offering enticing opportunities for innovation, efficiency, and growth. However, alongside its transformative potential, AI brings with it a host of complexities and challenges that can give even the most seasoned executives pause. A majority of organizations are not fully embracing […]
Lading into Generative AI: Transformers
As we’re all aware, generative AI has come to revolutionize our lives, our daily routines, and particularly the way we work. It’s as simple as choosing your preferred AI assistant and integrating it into your everyday tasks. Major companies like Google, Facebook, Microsoft, and OpenAI are in a race to develop increasingly precise AI systems […]
Web Analytics: Navigating the Basics and Key Metrics
In the current digital era, every business is bound to have a website to scale its business. Hence it becomes very important and crucial for a business owner to understand how users interact with a website. Why is it important to understand how the user engages with a website? Business owners need to understand user […]
Optimizing Medication Management: How AWS ETL Transforms Healthcare Data for a Leading PBM
Perficient is at the forefront of managing and developing applications for numerous clients in the healthcare sector. This article focuses on pharmacy benefits management (PBM) organizations, including: Challenges faced by PBMs Value PBMs provide How Perficient leverages its talent pool of business analysts, developers, architects, and process managers to provide technical solutions to address industry […]
What is a Metrics Store?
The Essence of a Metric Store: A metric store is a centralized repository designed explicitly for managing metrics definitions and data. Sitting snugly between your upstream data warehouses and downstream business applications, this innovative layer fundamentally transforms how metrics are handled. It’s a pivotal component in a headless BI architecture, enabling metrics to be defined […]
3 Key Takeaways from AWS re:Invent 2023
Now that the dust has settled, the team has had the chance to Re:flect on the events and announcements of AWS re:Invent 2023. Dominating the conversation was the advancement and capabilities of Generative AI across several AWS Services, while not losing sight on the importance of application modernization and cloud migration. Perficient walked away with […]
How to Get Started with Headless BI
Getting started in the “Headless BI” (Business Intelligence) world can be an exciting and transformative journey for any organization. If you’re new to this concept, don’t worry! This post will guide you through the basics and offer practical steps to kickstart your Headless BI journey. Understanding Headless BI Firstly, let’s demystify the term. Headless BI […]