Advertising

adCenter Quality Score Defined, with Bing’s Ping Jen

Adam Lewis Interviewed by Eric Enge

Adam is a digital strategist who specializes in online marketing strategy, site optimization and analytics, search engine marketing, product, and social web integration. Adam was most recently a Senior Product Specialist at Google Latin America in their Buenos Aries office and has worked with clients that include the New York Times, Zappos, Adobe, and Salesforce. […]

Interview with Google’s Frederick Vallaeys

A couple of weeks back I interviewed Frederick Vallaeys, who is a Senior Product Specialist for Google AdWords. We covered a wide range of topics, with a review of some recent product announcements, and also some tips and tricks. In this post, I will summarize the main points of the interview, but do read the […]

Latest Interview – Omniture’s Chris Zaharias – Comment Here

This week’s interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James’ (Omniture’s CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So […]

Latest Interviews: Bill Tancer, Debra Mastaler, David Szetela

Want an inside look at how a competitive intelligence tool can help you improve your search and website performance? This is exactly what we cover in my interview with Bill Tancer. We cover this and more in our discussion of his hit book Click. Check it out (the interview and the book). I also have […]

Latest Interview: AdGooroo’s Rich Stokes

Last week I had the pleasure of speaking with Rich Stokes about best practices for PPC campaign setup and management. The interview resulted after I had a chance to read his excellent book: Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords. This is not a focus on the basics […]

Bid Management Has a Long Way to Go

I have written about Bid Management many times, and am a big fan of what it can do to help scale a PPC campaign. However, a bad bid management system can trap or limit your campaign. Portfolio-based bid management is a must. Basically, what this is, is a method for dealing with individual keywords that […]

Latest Interview: Kevin Lee

Recently I have the chance to speak with Kevin Lee, Co-Founder & Executive Chairman of Did-It. We spoke about the SEM industry in the past year, the future of it, as well as the types of tools to use to get the best results for your campaigns. Please feel free to comment on the interview […]

Eric Enge and Kevin Lee discuss Pay Per Click Marketing

Kevin Lee Didit Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 […]

Microsoft Blocking Ads Targeted at Hispanics?

I received an interesting tip from the folks at QuieroLatino.com, a Latin dating site. According to this post on their site, Microsoft AdCenter won’t accept Spanish ads or ads that go to pages with Spanish on them. To clarify this a bit further, the issue appears to be with running these types of campaigns in […]

Integrating Display and PPC Advertising

This week I went in a new direction in the By The Numbers Column on Search Engine Watch. The column is called How to Integrate Display and PPC Advertising. I worked with Dustin Engel of Range Online Media on this one. It looks at how you can operate your display advertising and PPC campaigns in […]

A Look at Bid Management Look Back

This week’s By The Numbers column on Search Engine Watch takes a look at Bid Management Look Back. With the help of Marin Software, I take a look at the issues and the solutions. Check the article out, as it provides a look under the covers of why modern day bid management is hard to […]

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