A to Z Strategy

Traffic Light Trails

Filling The Gap In Strategy: Investment

We can finally talk about the actual investment being made in strategy.  Most people want a strategy to start at, “What steps am I going to take?”  Most people find it painful to think about and do the Insights and Ideas steps discussed in previous posts. While those other elements are essential, it’s where the […]

Z Is For Zigzag

Z is for ZigZag Strategy

When everyone is doing and saying something similar, it’s a good idea to find a way to stand out from the noise.

Y Is For Yearly Impact

Y is for Yearly Impact

While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.

X Is For Xpr

X is for XPR

Xperience Rules allow marketers to associate goals with various components to track engagement with content like buttons, videos and carousels within Sitecore.

W Is For Workflow

W is for Workflow

From drafting content, submitting it for approval, content approvals to creating new variables workflows can help keep our heads on straight.

V Is For Voc

V is for Voice of the Customer

Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.

U Is For Ux

U is for User Experience

User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.

T Is For Testing

T is for Testing

Testing is one of the best ways for marketers to optimize the digital experience for visitors and hone in on what works.

S Is For Segmentation

S is for Segmentation

User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.

P Is For Personalization

P is for Personalization

As more users expect personalization, it is important to understand what is and how to get started.

O Is For Optimization

O is for Optimization

Optimization strategies are important to ensuring that what you are deliver is helping, not hindering, users in their experience.

N Is For Nurturing

N is for Nurture

Nurturing strategies are critical to building loyalty and providing data on what is working well with users.

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