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Automotive

Perspectives on issues that impact the automotive industry

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Perficient Recognized in Forrester’s AI Services Landscape

As we step into 2024, the transformative impact of Artificial Intelligence (AI) and generative AI on enterprise-level organizations has reshaped the business landscape in profound ways. The continual evolution of these technologies has empowered businesses to leverage advanced algorithms, predictive modeling, and generative capabilities, driving unprecedented innovation and efficiency. From enhancing decision-making processes to revolutionizing […]

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The Future of the Automotive Shopping Landscape Powered by Unified, Immersive, Frictionless Buying

One of my favorite memories as a kid was going to the car dealership with my dad and watching him beat up (figuratively, of course) the sales associate who was trying to sell him a new truck. The sales associate wanted one price; my father wanted a very different price. Round and round they went, […]

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Happy Holidays from the Perficient Automotive Team

This is a special week for me both personally and professionally. Personally, I am looking forward to spending the holidays with my wife of 18 years who supports me in everything and has been such a great life partner. We are spending the holidays on Lake Huron with her mom, who I cherish. I also […]

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Implementing Page Object Model in Cypress for Efficient Test Automation

Cypress has grown in popularity as a powerful end-to-end testing framework for web applications due to its fast execution, real-time feedback, and robust API. Many teams use design patterns like the Page Object Model (POM) to further improve test automation. In this blog post, we’ll look at how to use Cypress to implement the Page […]

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Perficient Named a Major Player in Two Global IDC MarketScape Reports

In today’s competitive landscape, prioritizing customer experience is essential for success, making it crucial for organizations to choose the right professional services partner to help them deliver exceptional experiences that meet customer expectations. This strategic partnership not only requires a firm with technical design expertise but also one that has an understanding of the evolving […]

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Dealership Transformation Extends Beyond the Dealership

When I hear the term “dealer transformation,” I always think that the term is too narrow in speaking about just the transformation within the dealership. There is no doubt that the consumer today has very different expectations and preferences concerning dealerships and shopping experiences than the consumer of ten years ago, and dealerships need to […]

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Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event

Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. Mark Felix, the CMO of The AA in London, was the keynote speaker followed by Martin Tavener, CTO of Commerce at HCLSoftware. I’m proud to have been a part […]

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EVs and the Evolution of Automotive Commerce: Highlights from Our Detroit Event

At the beautiful Shinola Hotel in downtown Detroit, we invited a distinguished group of automotive and mobility industry leaders to participate in a discussion on the current state of the industry. The conversation was lively, and we traded ideas, theories, and suggestions on how OEMs and automotive suppliers could thrive in this changing industry.  The […]

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Without a Handle on Data, OEMs Will Lose Out on Connected Vehicles

We’re on the fast track to fully connected and automated vehicles. Consumers are no longer tolerating the standard non-connected car in which information is stored locally. This information dies where it stays because that car does not interact with any server that can utilize the data. For example, standard car users are missing out on: […]

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Connected Vehicles Highlight Big Opportunities and Concerns For OEMs

Probably the most important realization of the automotive industry is that it is not just changing or even evolving — it is literally being redefined. The North Star has changed for OEMs from manufacturing to software and big data plays. These devices on wheels aren’t just vehicles anymore. At least not in the traditional definition.  […]

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Perficient Included in Forrester’s Application Modernization And Migration Services Landscape

In today’s world, enterprises must put an emphasis on their cloud transformation, or they’ll be left behind. To have success, organizations must adopt cloud in concert with business vision to deliver digital initiatives and strategic goals. One of the leading drivers of digital transformation is application modernization and migration, but unfortunately, not everyone has the […]

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Digital Accessibility is Critical to Automotive UX

Digital Accessibility Is Critical to Automotive UX Automotive companies are faced with so many challenges as the industry evolves faster than ever – yet a problem that has plagued them for ages continues to stick around: accessibility. While the younger generations stay in focus as the consumers to delight with new products and services, the […]

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