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Project Statuses-Oracle Projects Considerations Part 8

What Are Project Statuses? Statuses can control the “life-cycles” of projects, project resource requirements, and people. New statuses can be created for the above objects. Out of the Box Project Statuses Project Statuses include predefined statuses for the following objects: Projects – a project’s current state, for example Open, Closed, or Approved Requirements – The […]

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How Auto Dealers Should be Using Third Party Websites

As auto dealers increase their interest, knowledge, and investment in various digital marketing tactics, the discussion on how to best utilize third party auto sites is growing. If you are asking yourself, “what exactly is a third party auto site?”, no worries, let me take my best attempt at defining it. Third party auto sites […]

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Changing the Perception of Auto Dealers

A big problem in the automotive industry is distrust of auto dealers. This is an issue that is highly discussed but almost never addressed. 87% of Americans dislike car shopping at dealerships. 61% feel they’re taken advantage of while there (Jazel Automotive). I bet this percentage would be even higher if all of these shoppers […]

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Should Auto Dealers Use Chatbots On Their Websites?

The growth of chatbots in the auto industry is undeniable. They have flooded the industry and are being used in multiple ways. Some of the uses are positive and others are negative. One of the negative, and most controversial, ways these chatbots are being used is occurring at the dealership level. Almost every dealer has […]

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Automotive Brands are Digitally Cannibalizing Themselves

Digital marketers, working on behalf of the same brand across all three tiers in the automotive industry, are competing with each other. They are driving up costs for each other and providing inconsistent messaging and pricing to consumers. To give you a specific example, let’s use Paid Search marketing, as this is the marketing channel […]

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Rethinking the Automotive Website

Auto manufacturers need to rethink their entire approach to their websites. The typical content that every OEM displays on their website is getting stale and boring. Yes, you should still have a vehicle details page, and all the shopping tools that go with it, but why not start including different types of content outside of […]

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The Auto Industry is Unique, Marketers Should Take Advantage

Digital marketers in the automotive industry need to take advantage of the uniqueness of the industry. There are two specific factors I want to discuss that make the industry so unique. First, the auto industry is required to report industry-wide sales to the government and the public. Second, its transactions are done entirely in-person rather […]

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Marketing to Millennials in Automotive

According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 21 and 38 millennials (up to this point in 2019), for those of you looking around the office wondering […]

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The Role of Automotive OEM Websites: Drive Sales or Leads?

Since the dawn of digital, the consensus has been that the Tier 1 OEM site should drive leads for the dealer group, and the sales conversion should be the responsibility of the dealer. That line of thinking has been accepted as the standard, as the generation of a lead was the furthest down the funnel […]

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Automotive Companies Need to Take Back the Online Shopping Space

Why are automotive companies allowing third-party auto sites to control and dominate the online car shopping process? Next time you are sitting on your couch watching TV or online streaming video, pay attention to the automotive commercials. One thing you may notice is that none of them tell you to go to their website in […]

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5 Reasons Why Partner Communities Are Critical to Your Success

In today’s world, people expect to have data, information and tools at their fingertips. If you’re in the manufacturing or automotive industry, your channel partners (a.k.a. dealers or distributors) are no different. They want immediate access to data, such as leads, conversions and KPIs. They want to be able to find blog posts, product information […]

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Things to Consider with Lift-and-Shift Migrations in Cloud

This is the next installment in a series of blogs on the subject of cloud transformation. We decided to call out this specific cloud lift-and-shift migration strategy because of our clients’ experience with this strategy. Many of our clients have seen both negative and positive results from this strategy, however, all of them missed many […]

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Self-Driving Trucks Will Deliver Mail to the Southwest

The United States Postal Service (USPS) looks forward to a two-week trial using self-driving freight carriers supplied by an autonomous trucking firm. As the Old Saying Goes… “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” This is the motto of the USPS. […]

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Potential Impacts Beyond Cloud Applications & Infrastructure

This is the next installment in a series of blogs on the subject of Cloud Transformation. When an organization transitions to cloud technology, it will often change the way that organization thinks about IT solutions. Cloud technology allows an organization to operate in more of an experimental/disposable way. This freedom allows an organization to “try […]

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Dealerships Provide Luxury Through an Omnichannel Experience

Automotive dealerships are changing the searching and purchasing process. These dealerships are taking steps to implement a new omnichannel experience. Think back to the last time you bought a car. About your experience as a customer; thinking about vehicle details you are looking for, visiting dealerships, haggling with price or financing. Keep in mind, everybody […]

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Three Ways Automation is Transforming the Automotive Industry

The automotive industry is continuously producing innovations that feature and support wireless connectivity, sensors, AI, smart infrastructures, and automation. These innovations have seeped into many areas of the industry, from the buying process to driving to servicing. What’s fascinating is that many of the current and emerging trends share the same common denominator, and that […]

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Innovations in Adobe Analytics via AEM Authoring

In 2015 the Ford Motor Company made the significant investment to purchase and integrate the full Adobe Marketing Cloud solution with the goal to deliver personalized and optimized content through its myriad of digital channels. Perficient was brought on board to work closely with Ford’s Head of Digital Brand Optimization in the planning, implementation, integration, […]

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You Want to Know Why the Oracle Asset and Asset Lines Look “off”?

Users ask, “Why do the asset and lines coming into Assets from Projects look off?” The straightforward answer is the screen layout is confusing. After Projects interfaces summarized asset lines to Assets, the Assets team must analyze and then post asset costs. A question we’re faced with at some point in every project where PPM […]

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Trends in Automotive: A Look Back—and Ahead

Every day, we sit at our computers and read the constant flow of headlines that cross the wires. In our meetings, we hear about our competitors, from what they are working on to how they are getting it done. It is these stories that drive organizations to innovate and perform better. It is these conversations […]

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