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Zack EverettSenior Technical Consultant, Marketing Automation

Zack Everett is a senior consultant and Adobe Certified Master - Marketo Engage (formerly Marketo Certified Solutions Architect/MCSA). Zack has 10 years of experience in digital marketing, communications, and campaign automation at education and STEM nonprofits in Washington, DC. Client enablement is the most satisfying part about consulting for Zack. Outside of the workplace, he is passionate about music, the environment, and reading nonfiction (especially about biological and social sciences).

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Blogs from this Author

Department of Justice (DOJ) wants to ensure digital accessibility for persons with disabilities

Advocate for Digital Accessibility from Your Desk!

March is National Disability Awareness Month here in the United States. Living with a disability is very common, affecting about 1 in 4 (26%) of individuals according to the Centers for Disease Control (CDC). And vision impairments account for about 8% of the U.S. population according to Georgetown University’s Health Policy Institute. In the digital […]

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Using Smart Lists in Adobe Marketo Add Choices (to Standardize Data)

If you’re familiar with the Marketo Add Choices feature, you know that you can make some incredible efficiencies in your program architecture with it. In short, this feature allows you to further filter records beyond the original smart list – inside the Flow Steps – as specific actions require. Without this feature, many use cases […]

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9 Pitfalls Marketo Docs Didn’t Prepare You For: Integrating with Facebook Lead Ads via LaunchPoint

Facebook Lead Ads are nothing new to Marketo users. This is a fairly common LaunchPoint integration, and for good reason: Facebook is a prolific source of new leads, and Adobe Marketo Engage is arguably the best product for tracking and nurturing new acquisitions. The documentation for this integration is straightforward enough – it even calls […]