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Valeria Brotherton

As an XD Sr. Business Consultant at Perficient, Valeria specializes in Digital Marketing, including Search Engine Optimization (SEO), Pay-per-click (PPC), Social Media, Analytics Reporting, and Content Strategy. Originally from Costa Rica, Valeria holds a bachelor’s degree from the University of Florida in Finance, a master’s degree from Georgia State University in Marketing, and a Google AdWords and Microsoft AdCenter Certification. Outside the office, she enjoys event planning, blogging, travelling, dancing, and spending time with her family, friends, and Mila (her puppy).

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Blogs from this Author

The Digital Summit Atlanta Keynote Recap

In May, I was part of a team of colleagues that attended the Digital Summit Atlanta. One of my favorite parts of the conference was listening to the keynote speakers; they were amazing and such great presenters. Below is a recap of the bits and pieces of what I learned. Gary V. from Vayner Media […]

Bing Webmaster Tools: 5 Steps to Verify Your Website

1. Visit If you have a Microsoft account, sign in. If not, create an account.   2. Once you log in, you will see the Bing Webmaster home page called “My Sites”. At the top, enter the website you want to add to your account. Click the “Add” button.   3. You will then […]

Five Reasons to do a Content Inventory

Whether you are redesigning your website, working on your content strategy, or simply managing web content, it is important to take the time to review and catalog existing content by putting together a Content Inventory. Here are five reasons why: 1. Discover. It is very common for different people to publish content on a site and […]

5 Quick SEO Tips

1. Put your users first and search engines second. Providing a great user experience and creating valuable content for your target audience, will positively impact your Search Engine Optimization efforts by default. 2. Best practices are just that. Even though we have several best practices for different SEO factors, if something doesn’t make sense for your […]

Linking Google Webmaster Tools to Google Analytics

When browsing through your Google Analytics account, you might have noticed that the Search Engine Optimization Queries report under Traffic Sources does not show any data:

5 Advanced Google Analytics Tips

Earlier this month, I wrote about seven Google Analytics basics to help you understand your website’s performance better. Today, I want to go over five advanced Google Analytics tips to take your website analysis to the next level.

4 Reasons for Search Engine Traffic Drops

Did your search traffic volume drop recently? Don’t Panic! When we see any type of traffic drop we immediately think “GOOGLE PENALTY”, but the truth is that there are other reasons for changes in search traffic.

Quick Tips to Increase PPC Ad Clicks

Trying to optimize Google AdWords PPC campaigns can be challenging, especially for campaigns with very specific location targeting. Here are some quick tips to help you increase ad clicks.

7 Google Analytics Basics

Google Analytics is a free tool that measures sales and provides insights into how visitors arrived, used, and interacted with your site. If you already have Google Analytics but don’t really know how to use it, here are seven basic and valuable pieces of information I always check and include in the monthly reports we […]

6 Things to Consider for your 2013 SEO Plan

After all the Google algorithm updates we saw in 2012, it is important to reflect on past strategies and adjust your 2013 SEO plan. Here are six things to consider for this year’s strategy.

10 Steps to Submit a Google Reconsideration Request

Two months ago I wrote a blog post to help you figure out if Google’s Penguin penalized your site. If you know for a fact that Google has penalized your website because you received a Google Webmaster Tools Notice of Detected Unnatural Links message then keep reading. Here is a 10 step approach to submit […]

Keeping an Active Social Presence

Every business understands that nowadays social media needs to be part of every marketing strategy. But once a profile page is published some businesses do not have a plan to keep their social activity fresh, current and engaging. If your social pages have not been updated since last month, or even worse, last year, this […]

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