Advanced analytics has a home in banking and financial services, but it transcends the traditional use of Excel and OLAP to run trend-lines on revenue and cost as they affect the classic Profit and Loss statement. While macro trends are important to the financial services professional, two more important challenges involve: understanding the customer at […]
Tony Firmani
Blogs from this Author
Predicting Maintenance with Unstructured Data
The field of process control has changed radically over the last 20 years. Back in the day, it was not uncommon to view process control as simply the exercise of reading a time trend line to see if a defect rates were rising or falling based on outlier activity around the classic Shewhart control chart. […]
Predictive Customer Intelligence
Chief Marketing executives who are tasked with growing a book business are faced with many challenges: Acquisition – What offers will increase direct response rates for prospects? Retention – What factors indicate whether a current is at risk for attrition? Activation – Once a new customer is sourced, how can we get them to use […]
SPSS for Forecasting
Many of our clients are not aware of the fact that SPSS not only provides predictive modeling capabilities but it can also be used to build a highly accurate time trend forecast. These time trend forecasts are useful as an augmentation to TM1 cubed trendlines for revenue and expenses. The key is that SPSS uses […]