Thomas CloughPaid Search Director

Blogs from this Author

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Paid Search: Tips for Monitoring and Weathering a Changing Competitive Landscape

The pandemic made it crystal clear that responding quickly to changes in consumer behavior is crucial to success, especially when it comes to paid search. When shifts in the marketplace happen, the companies that fare the best are the ones who track customer and competitor trends and know when to add, pause, or reduce budget […]

The Benefits of Bidding on Branded Terms

There are few topics that have been met with more conversation than bidding on branded terms. With paid search evolving faster than ever with new ad formats, new targeting options, and increased competition, it’s vital to have a well-rounded account that supports customers through the entire sales funnel. Bidding on your branded terms might seem […]