Tara Becker

Tara leads our teams of healthcare strategists and consumer experience experts. She has over 20 years of strategic marketing experience and spent 15 years of her career leading service line growth and digital marketing at Massachusetts General Hospital in Boston. Her expertise extends to marketing strategy, creative positioning, digital marketing, business development, and process improvement. She loves to diagnose complex business challenges that range from market positioning to customer acquisition and digital transformation, and she develops innovative solutions to help clients achieve measurable results. Her passion is in bridging the gap between consumer needs, healthcare marketing, and hospital operations to provide long-lasting and meaningful patient experiences. Tara holds a BFA from Tufts University and an MBA from the University of Massachusetts.

Blogs from this Author

Health.

Enabling Healthcare Organizations to Address Health Inequity: Promoting DE&I in Healthcare

While organizations are making progress, health inequity is still pervasive across race, gender, age, and income in healthcare. We’re engaging in more and more conversations with healthcare organizations about ways to help you authentically and diligently address diversity, equity, and inclusion (DE&I) across the healthcare experience. A Strategic Approach to Influence Change for DE&I Hospitals […]

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8 Ways Perficient is Helping Organizations Plan, Activate, Monitor, and Expand DE&I Initiatives

Healthcare organizations play key roles in offering access to care, employing, and motivating skilled workers, and acting as social safety nets in their communities. They, along with life sciences organizations, serve on the front lines of addressing health equity. A well-planned and executed DE&I strategy not only creates a healthier and more welcoming environment for […]

Mapping a journey

6 Steps to Successful Virtual Health CX Strategy Beyond COVID-19

Before the COVID-19 pandemic hit, virtual medicine was growing in the United States. Telemedicine was expected to grow at more than 15% annually through 2025. Approximately 22% of physicians had used telehealth to see patients, and over 50% expressed willingness to adopt it in the next few years. Patients also pushed for improved access to […]