Sonia Goraya, Author at Perficient Blogs
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Sonia Goraya

Sonia Goraya is a senior business consultant within Perficient's national healthcare practice. She has experience in public health, digital marketing, analytics, and operations. Sonia is passionate about transforming the way businesses value the investment between technology and healthcare while improving health outcomes for patients of all economic backgrounds.

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Posts by this author:

Healthcare Fundraising in the Digital Age

Non-profit hospitals are increasingly dependent on grassroots based fundraising to help meet their research and patient care goals. Digital fundraising is essential to a successful overall fundraising strategy in 2019. But the touchpoints of a digital fundraising strategy are very different from typical donor relations. As a non-profit healthcare organization, it is essential for development […]

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Opportunity or Barrier: Adoption of Technology Aided Healthcare

Smartphone penetration has increased significantly over the last decade, with figures up to 81% in the U.S., as of 2016 (Lella, 2017). Additionally, the number of health apps on iOS and Android devices have more than doubled in the last 3 years, to over 325,000 as of 2017 (Pohl, 2017). As treatments have advanced for acute […]

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3 Ways to Use Human-Centered Design Strategy in Healthcare

Innovation in healthcare has become a trending topic in today’s world, with payers, providers, and patients expecting the same level of ease and access from their healthcare systems as they’ve come to expect across other essential services. With the technology driving efficiency in nearly every other aspect of our day-to-day lives, it is long overdue […]

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How AI Verifies Insurance Eligibility to Benefit Members & Plans

Artificial Intelligence (AI) continues to mature as companies such as IBM, Amazon, and Google race to bring AI into the daily life of consumers. Underlying the technology of AI is natural language processing, which integrates fields as diverse as linguistics, neuroscience, anthropology, computer science, and psychology. As AI begins to permeate healthcare, its vast potential […]

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