As noted by Bridget Van Kralingen, a senior vice president at IBM, “The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.” Our team often calls this “the Amazon effect,” because today’s consumers expect the easy, intuitive experience they have shopping on Amazon everywhere they go on […]
Marybeth Wrabel
Marybeth Wrabel is a highly rated senior leader leveraging 20 years of payor experience with deep knowledge of the US and International end-to-end value chains. She is well-versed in designing, implementing, and optimizing company-wide sales/client management, producer, client, and consumer digital and marketing strategies that support growth and retention.
Blogs from this Author
5 Ways to Improve Caregiver Experiences for Better Outcomes
Are you considering caregiver experiences in your digital strategy? The complexity of today’s healthcare ecosystem can be incredibly daunting for those who are unwell, older, or navigating complex care decisions. Caregivers can play a crucial role as advocates and supporters but are often approached by healthcare organizations as a siloed aspect of the care experience. […]
The Caregivers’ Journey, Part 5: Open Lines of Communication
In this series, we’ve been discussing how your healthcare organization (HCO) can support the caregivers who are caring for your patients and members and why it makes good business sense for you to do so. When the caregivers who are supporting your patients/members feel respected, seen and understood, it has many benefits for your organization, […]
The Caregivers’ Journey, Part 4: Roles and Permissions
In this series, we’re discussing how your healthcare organization (HCO) can understand and address the needs of caregivers who are caring for your patients and members, as well as why it makes sense from a business perspective for you to do so. When caregivers of patients/members within your organization feel seen and supported, it leads […]
The Caregivers’ Journey, Part 3: Logistics
In this series, we’re talking about how your healthcare organization (HCO) can support caregivers who are caring for your patients and members and why it makes good business sense to do so. Remember, giving caregivers the resources and support they need leads to: More satisfied patients/members More conversions by showing your HCO’s value proposition Healthier […]
The Caregivers’ Journey, Part 2: Stress and Support
In this series, we’re talking about why your healthcare organization (HCO) can and should support caregivers who are caring for the patients and members your organization serves. Supporting caregivers makes good business sense for your HCO. Remember, supported caregivers: Lead to more satisfied patients/members Demonstrate your HCO’s value proposition, which leads to more conversions Help […]
The Caregivers’ Journey, Part 1: Guidance
The facts and figures about caregivers — family members and friends who provide care and support to people with chronic health conditions, disabilities and other problems — are staggering. According to the Centers for Disease Control and Prevention (CDC), as of 2020, more than one in five Americans were caregivers. That worked out to about […]
Is Your Healthcare Digital Organization Really Product-Driven?
Digital organizations in health payers and providers strive to enhance value for their patients and members. And the stakes are high for these consumers. After all, healthcare decisions impact health, wallet, and emotional well-being. That means digital experiences become an important opportunity to positively fill gaps – both before and after care is received. What […]
AI Healthcare Use Cases
Are you a Healthcare Business Leader stressing over how much you should use AI? Don’t be. I’m certain you have a roadmap with some bodacious goals on them. You want to increase engagement and access to high-quality care and drive down healthcare costs, right? Although AI isn’t a magic wand, we can finally start to […]
3 Digital Experience Tips UK Healthcare Leaders Need to Know
Proactive private healthcare providers, insurers, and medtech firms in the UK are thinking about how to ease care experiences for their constituents. Yet this journey becomes all the more complicated as individuals move back and forth between private sector healthcare and the National Health Service (NHS). These unique economic and social aspects of the UK-based […]
Payviders, Value-Based Care and Top 10 Tips on Connected, Personalized Experiences
In my last post on cost transparency, I mentioned how the provider is paramount over the payer in the eyes of the patient/member. Some payers have made this the focus of their strategic growth plans and are methodically moving to become part of a payer-provider “payvider” model. This vertical integration is on the rise for […]
How Payers Can Use Cost Estimator Tools to Drive Growth and Member Satisfaction
There’s been a lot to say about the cost transparency legislation that came out a few years back from CMS. The final step in the legislation is due January 2024 and requires that health plans aka “payers” ensure that their members have access to far more robust and accurate cost of care tools. These enhanced […]