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Mark Ursino

Mark Ursino is Director, DXP at Perficient. He focuses on solving problems with Sitecore, Optimizely, and pureplay CMS solutions. His interests include content authoring experience, marketing technology enablement, and composable solutions. Mark is a 12-time Sitecore MVP.

Blogs from this Author

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Composable Martech: Orchestration & Federation

Part 3 in our “unpack the stack” series on composable martech is all about the data – specifically, access to the data – the middle layer of the stack. The next set of capabilities we’re exploring is Orchestration and Federation. These two capabilities go well together because they are very similar and have some overlap, […]

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Composable Martech: Experience Builders

Welcome back for Part 2 in a series on composable martech, where we unpack the stack into the emerging capabilities that make modern architectures. This time we’re talking about Experience Builders, which go hand-in-hand with Part 1’s topic, Front End as a Service. Experience Builders have been around for a long time. In fact, the […]

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Composable Martech: What is Front End as a Service (FEaaS)?

Welcome to Part 1 in a series on composable martech, where we unpack the stack into the emerging capabilities that make modern architectures. This round is focused on Front End as a Service. Front End as a Service (FEaaS) is a fairly new term for a concept that isn’t necessarily new – however it is […]

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Composable Martech: Unpack the Stack

It’s clear in 2024 that the martech spaces continues to adopt a composable mindset towards technology architectures. Traditional martech players are offering more flexible product offerings by decoupling architectures, breaking up large suites into independent composable products. Newer cloud-native pureplay and point solutions are offering extension points and turn-key integrations with other composable tools to […]

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What is a Modern Sitecore Developer?

As a long-time Sitecore practitioner (since 2008!), witnessing the evolution of Sitecore development over the years has been fascinating. With Sitecore’s transformation from a web CMS into a comprehensive martech suite, the role of a Sitecore developer has undergone a significant shift. Let’s dig in as we aim to redefine what it means to be […]

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Application Tips for Sitecore MVP Aspirants

Happy new year and welcome to 2024! In less than 11 months the MVP contribution timeline will end, so don’t wait 10 months to start thinking about contributing valuable content to the community – now is the time to start! As a quick recap of the MVP timeline The MVP community contribution timeline is from […]

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Exciting news! GenAI has arrived to Sitecore’s Content Hub ONE!

As we wind down 2023, it looks like we are getting a nice little holiday gift from the Sitecore Content Hub ONE product team. They just announced the long-awaited introduction of GenAI features into the product! Let’s crack this open and see what’s inside. What’s included Text fields (short, long, and rich text) now have […]

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Redirects with Netlify and Content Hub ONE

Today I am going to show you a way to implement redirects using Netlify’s redirects capability and Content Hub ONE as the underlying repository to manage the redirects. This technique can be implemented with any headless CMS (e.g. XM Cloud), however I decided to use Content Hub ONE due to the simplicity. Also, since Content […]

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Headless is Out of This World, Let’s Dive In!

I previously wrote about Sitecore Content Hub ONE and its place in the market as a new pure-play headless CMS. One of the key differentiators of a pure-play headless CMS is the lack of any presentation or visual rendering of content. They focus on managing content in its purest form in a repository to syndicate […]

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Say Hello to Netlify, our Newest Partnership

We are happy to announce our new partnership with Netlify, one of the original high-performance WebOps platforms for the modern web. Netlify is a composable cloud platform with three key capabilities: Connect anything across various content and data sources A frontend cloud development and hosting platform for your decoupled architecture First-class content editing in a […]

Digging into Sitecore Content Hub ONE

Content Hub ONE is Sitecore’s entry into the pure play headless CMS market. For years this market was dominated by well-known players such as Contentful,, Contentstack, Sanity, and Strapi. Many of these headless CMS solutions provide streamlined CMS capabilities to manage content and deliver it through web APIs. As we talked about in the […]

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Understanding Headless CMS for Experienced Sitecore Developers

The concept of headless CMS has been around for a long time — some might even say that’s how the original CMS products and publishing platforms of the web operated. However the concept of headless is still fairly new in the world of Sitecore, with JavaScript Services (“JSS”) — the first true foray into headless […]