Michael ThomasDirector of Analytics

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data in automotive

Combining Online & Offline Data in Automotive – Part Three

In the past two posts I explored the topic of automotive companies merging online and offline data to build better customer profiles and better understand their consumer base. In the first post, I discussed the data landscape in automotive and the overall need to combine online and offline data. In the second post, I focused […]

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Combining Online & Offline Data in Automotive – Part Two

In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]

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Combining Online and Offline Data in Automotive – Part One

As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]

Data Privacy Challenges

Address Data Privacy Challenges and What Future Laws to Expect

Previously, I discussed the compliance hurdles that will come with the California Consumer Privacy Act. This final blog of the series addresses data privacy challenges and highlights a few future laws that will be enacted soon. In order to overcome these data privacy challenges, you can implement automated data scanning/discovery and correction tools, or data […]

CCPA

Compliance Hurdles You Can Expect With the CCPA

My last blog introduced the CCPA and discussed how it will impact automotive companies. This blog examines compliance hurdles that will come with the California Consumer Privacy Act. The vast majority of the issues that you will face when working towards CCPA compliance are technical ones. You will need to create a “compliance portal” to […]

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My Adobe Audience Manager Certification Experience

As I wrote previously in another blog post, I challenged myself to obtain a few different Adobe Certifications by the end of 2019. As the end of the year came and went, I ended up with three Adobe Certifications. I’m now an Adobe Certified Expert in Adobe Analytics, Audience Manager and Target. After passing the […]

California Consumer Privacy Act

[Perspective] California Consumer Privacy Act’s Impact on Automakers

Data privacy laws, specifically the California Consumer Privacy Act, continue to be a hot topic of discussion across industries. The automotive industry is no exception. As original equipment manufacturers (OEM) improve their ability to collect, house, and make sense of customer data, they must also improve their ability to adhere to laws and regulations. As […]

direct-to-consumer sales

Will Ecommerce Guide the Future to Direct-to-Consumer Sales?

Previously, I examined eCommerce functionality in the automotive industry and the benefits of a direct-to-consumer sales model. This blog follows up and discusses how to find a reliable technology partner, functionality aspects, and aspects of this new direct-to-customer sales method. Finding a technology partner that specializes in digital transformation is key. That doesn’t simply mean […]

direct-to-consumer sales

[Perspective] Is eCommerce the Future of Auto Sales?

Since 1898, the automotive industry has largely relied on the dealership network approach to sell its products. However, the concept of a direct-to-consumer sales model has become a bigger topic of conversation lately. The majority of the discussion hasn’t been about automotive companies opening physical locations or stores of their own to replace the dealerships, […]

My Adobe Analytics Certification Experience

During Q3 2019, I challenged myself to obtain a few different Adobe Certifications by the end of the year. As the end of the year came-and-went, I ended up with three Adobe Certifications. I’m now an Adobe Certified Expert in Adobe Analytics, Audience Manager and Target. The first certification I pursued was the Analytics Business […]

Video advertising

Drive More Business with Video Advertising in Automotive Part 2

One of the fastest-growing digital advertising tactics in the automotive industry is video advertising as dealers begin to see the value of the medium, while others are simply getting on board because they see their competitors doing it. Keeping up with competitors is never a bad thing, but you should always take the time to […]

Drive More Business with Video Advertising in Automotive

One of the fastest-growing digital advertising tactics in the automotive industry is video advertising as dealers begin to see the value of the medium, while others are simply getting on board because they see their competitors doing it. Keeping up with competitors is never a bad thing, but you should always take the time to […]

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