Marit Sosnoff

Marit Sosnoff is a Marketing Coordinator on the Platforms and Technology pillar at Perficient. In her spare time, she enjoys spending time with family, taking walks, and discovering new places.

Blogs from this Author

Back View Of A Woman Wants To Ask A Question On A Seminar.

Commerce Directors to Speak at EnvisionB2B Marketplace Summit 2022

Directors of Commerce Strategy Karie Daudt and Justin Racine will speak at this year’s EnvisionB2B Marketplace Summit on October 17 in Chicago, Illinois. This premier event assists manufacturers, distributors, marketplace operators, and other B2B businesses overcome their obstacles regarding digital marketplaces with many solutions. Attendees across all industries will have the opportunity to network among marketplace experts and learn […]

How to Choose the Best Technology to Support Your Business in Content & Commerce

What does your current technology stack look like within your company, and do you utilize the most optimal technology to support your content & commerce approach? These questions are important, and they must be considered to create successful customer experiences. As a manufacturer, you must realize that your technology stack is crucial to promoting your […]

Why Site Search Improves Your Content & Commerce Approach

As a manufacturer, your content needs to stand out to your customers. You also want to provide personalized experiences that keep your customers coming back to buy more from your website. Doing this the right way is simple. Your business must invest in site search for your site to gain benefits such as enriched product […]

Why Digital Marketing Strongly Influences Your Content & Commerce Approach

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

Strategy – The Real Driver behind Your Content and Commerce Approach

The term “strategy” can often come off daunting for many people, but in reality, it’s the opposite of daunting. In fact, it’s really quite opportunistic, especially for your company. Your strategy is the foundational piece you need to develop to ensure that your technology, processes, and objectives are aligned to meet customer needs and mature […]

Commerce Director’s Thought Leadership Featured in Forbes Article

Perficient’s Director of Commerce Strategy, Justin Racine, was recently featured in the Forbes article, “Creating An Amazing Customer Experience On A Budget” by Shep Hyken. Hyken’s piece, which references Racine’s recent CMSWire contribution piece, emphasizes the struggle to provide the same customer experience despite obstacles such as employment issues, supply chain problems, or other causes […]

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How to Easily Connect Your Business with Your Customer’s Digital Experience

Your customers want to live the digital-first lifestyle, especially when it comes to interacting with your brand. But, does your business have a plan, strategy, structure, and requirements in place and prepared to deliver on these expectations? Your company’s organizational change management (OCM) processes must be addressed and set before you can choose the right […]

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What Successful Customer Obsession Should Be Like in Your Company

Obsession is often misconstrued in many forms, but when it comes to your customers, it’s seen as a competitive advantage that helps your organization develop personalized content for your buyers. It can also help your business to curate customer journeys so focused on the customer that you’ll never feel as though you’re missing the mark […]

Planning Out Your Company’s Content and Commerce Guidelines

One of your main, if not the main, organizational goals is to engage with your customers and meet their buying needs and wants. A content and commerce approach can assist your business in this effort by helping you understand what it is you’d truly like to achieve for your company and customers and which internal […]

Why You Should Travel Down the Personalized Product Content Road

Every individual has different needs, which accounts for every end-user interacting with your business. Tailoring all your content to each user can be simple and seamless if you have the right tools to manage your product information. However, to do this effectively, you must evaluate the maturity of your organization and if it can handle […]

Discussing considerations and strategy

Understanding Which Steps to Take to Accomplish Content and Commerce

Success is naturally different for every organization. But, one aspect that’s the same for all is what level of maturity an organization has and if they can deliver on their business goals and objectives while meeting customer expectations. Yes, it sounds like a heavy task, but if a company meets all of these requirements, they […]

Discussing content and commerce

The Perfect Storm: Where to Begin in Your Content and Commerce Approach

It’s easy to think of content and commerce as the technology you chose to gain successful results for your business. But our complex digital landscape is evolving, and it’s no longer only about which platform or technology you leverage. It’s now about understanding that content and commerce is an intricate approach that drives revenue and […]

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