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Mouli Ganapathy

Mouli is a seasoned professional with over 13 years of experience in MarTech, Digital Experience Consulting & Solutions. As a Senior Client Partner at Perficient, Mouli expertly manages the company's E-Commerce and Digital Marketing practice, helping clients to optimize customer engagement and increase conversions for maximum return on investment. With a wealth of knowledge and a diverse background in various industries, including Retail, Consumer Packaged Goods, Manufacturing, and Healthcare, Mouli is a trusted advisor and valuable asset to Perficient and its clients.

Blogs from this Author

Big Data And Analytics Visualization Technology With Database Storage Cloud Technology File Data Transfer Sharing , Networking And Internet Service Concept.

Why Einstein Commerce Cloud Stands Out: Unveiling the Power of AI in E-commerce

The world of ecommerce is a competitive landscape, and staying ahead of the curve requires leveraging the latest technologies.  Salesforce Commerce Cloud, with its Einstein AI capabilities,  offers a compelling solution for businesses seeking to personalize the customer journey and boost sales. But how does it stack up against other options? Let’s delve into what […]

Close Up Of A Woman Paying Bill On Pos Terminal With Her Phone At Supermarket.

SFCC: The Orchestrator for Your B2C Lead-to-Loyalty Journey

In the competitive world of B2C commerce, fostering customer loyalty is paramount. Salesforce Commerce Cloud (SFCC) provides a robust platform that goes beyond transactions, offering a powerful toolset to orchestrate the entire lead-to-loyalty journey. Here’s how SFCC empowers businesses to build lasting customer relationships: Targeted Acquisition Strategies: From the moment a customer lands on your […]

Internet Infrastructure Concept. Abstract Technology Background.

Connecting SFCC with Other Clouds

Are you looking to revolutionize your e-commerce strategy? Look no further than Salesforce Commerce Cloud (SFCC) and its powerful integrations with other Salesforce clouds. SFCC’s ability to seamlessly connect with Marketing Cloud, Service Cloud, and Sales Cloud opens up a world of possibilities for businesses seeking to enhance their customer engagement, drive sales, and optimize […]

The Convenience Of Shopping Online.

Unleashing Commerce Potential with Shopify Plus

In the fast-paced world of e-commerce, where growth and innovation are key, businesses need a platform that can scale with their growth. Enter Shopify Plus, the enterprise-level platform that helps high-volume merchants provide a seamless shopping experience for their customers without worrying about IT maintenance or infrastructure. In this series, we’ll explore what sets Shopify […]

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Unleashing Flexibility: How SFCC Enables a Composable Commerce Experience

The winds of change are blowing in the world of commerce, and composable architecture is taking center stage. Businesses are ditching monolithic platforms and embracing the freedom to mix and match best-of-breed solutions to create unique and engaging shopping experiences using MACH and Composable architecture. Composable commerce takes headless architecture further. It’s like a Lego […]

Cloud Computing Technology And Online Data Storage For Business Network Concept.

Unleash Retail Magic: How Perficient Can Supercharge Your B2C Revenue with Salesforce Commerce Cloud

In today’s hyper-competitive retail landscape, merely processing orders is no longer sufficient. Businesses need a digital commerce solution that can create immersive online experiences, drive sales, and foster long-term customer loyalty. Salesforce Commerce Cloud stands out as a game-changer in this regard, and with Perficient as your trusted partner, you can unlock its full potential. […]

Generative AI's impact in E-Commerce

How Generative AI Can Benefit eCommerce Businesses

eCommerce has become a part of our lives, offering the convenience of shopping anywhere and anytime. Since its inception, eCommerce has been evolving with advancements in technology, and the commerce landscape is getting more and more competitive. With the increase in competition, the eCommerce industry is constantly searching for ways to attract and engage customers […]

Ga4 Duplicate Events Feature Images

How to Fix Duplicate Events in Google Analytics 4?

If you have installed Google Analytics 4 recently or already have it for your site, you might have experienced some difficulties in the debugger. For instance, 2 or 3 instances of the same event appear. If we reload the page, at first, it will disappear and then they start to duplicate again.   Common reasons why […]

Success Is So Much Closer When You Visualise It

Top 7 Content Management Systems for Your Digital Success in 2023

Content Management System is software for users to develop business websites and applications without extensive technical knowledge. It allows professionals such as business owners and marketers to create, manage, modify, and publish digital content effortlessly.  There are over 80 Content Management Systems to choose from and selecting one that suits your business needs is important.  […]

Perficient Backlinks

Top Backlink Analysis Tools You Need to Try (Free & Paid)

A backlink, also referred to as an incoming link or inbound link, is a link from one website that points to another website. It acts as a vote of confidence for the linked website and informs Google and other search engines that the linked website content is relevant to the topic and a valuable one. […]

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5 Steps to Predict Your SEO Success

Planning to launch your next marketing campaign or choosing the best SEO keywords for your brand? Making these decisions is a daunting task when you can’t see the results immediately. Thankfully there is a way to predict your SEO campaign success that gives you an idea of the ROI you’ll get from your efforts. In […]

SEO
Site traffic

5 Proven Tactics to Boost Your Site’s Conversion Rate

Conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. It’s one of the key metrics for measuring the ROI of the products or services.   By improving the conversion rate, businesses can increase […]

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