In the fast-paced world of e-commerce, where growth and innovation are key, businesses need a platform that can scale with their growth. Enter Shopify Plus, the enterprise-level platform that helps high-volume merchants provide a seamless shopping experience for their customers without worrying about IT maintenance or infrastructure. In this series, we’ll explore what sets Shopify […]
Mouli Ganapathy
Mouli is a seasoned professional with over 13 years of experience in MarTech, Digital Experience Consulting & Solutions. As a Senior Client Partner at Perficient, Mouli expertly manages the company's E-Commerce and Digital Marketing practice, helping clients to optimize customer engagement and increase conversions for maximum return on investment. With a wealth of knowledge and a diverse background in various industries, including Retail, Consumer Packaged Goods, Manufacturing, and Healthcare, Mouli is a trusted advisor and valuable asset to Perficient and its clients.
Blogs from this Author
Unleashing Flexibility: How SFCC Enables a Composable Commerce Experience
The winds of change are blowing in the world of commerce, and composable architecture is taking center stage. Businesses are ditching monolithic platforms and embracing the freedom to mix and match best-of-breed solutions to create unique and engaging shopping experiences using MACH and Composable architecture. Composable commerce takes headless architecture further. It’s like a Lego […]
Unleash Retail Magic: How Perficient Can Supercharge Your B2C Revenue with Salesforce Commerce Cloud
In today’s hyper-competitive retail landscape, merely processing orders is no longer sufficient. Businesses need a digital commerce solution that can create immersive online experiences, drive sales, and foster long-term customer loyalty. Salesforce Commerce Cloud stands out as a game-changer in this regard, and with Perficient as your trusted partner, you can unlock its full potential. […]
How Generative AI Can Benefit eCommerce Businesses
eCommerce has become a part of our lives, offering the convenience of shopping anywhere and anytime. Since its inception, eCommerce has been evolving with advancements in technology, and the commerce landscape is getting more and more competitive. With the increase in competition, the eCommerce industry is constantly searching for ways to attract and engage customers […]
How to Fix Duplicate Events in Google Analytics 4?
If you have installed Google Analytics 4 recently or already have it for your site, you might have experienced some difficulties in the debugger. For instance, 2 or 3 instances of the same event appear. If we reload the page, at first, it will disappear and then they start to duplicate again. Common reasons why […]
Top 7 Content Management Systems for Your Digital Success in 2023
Content Management System is software for users to develop business websites and applications without extensive technical knowledge. It allows professionals such as business owners and marketers to create, manage, modify, and publish digital content effortlessly. There are over 80 Content Management Systems to choose from and selecting one that suits your business needs is important. […]
Top Backlink Analysis Tools You Need to Try (Free & Paid)
A backlink, also referred to as an incoming link or inbound link, is a link from one website that points to another website. It acts as a vote of confidence for the linked website and informs Google and other search engines that the linked website content is relevant to the topic and a valuable one. […]
5 Steps to Predict Your SEO Success
Planning to launch your next marketing campaign or choosing the best SEO keywords for your brand? Making these decisions is a daunting task when you can’t see the results immediately. Thankfully there is a way to predict your SEO campaign success that gives you an idea of the ROI you’ll get from your efforts. In […]
5 Proven Tactics to Boost Your Site’s Conversion Rate
Conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. It’s one of the key metrics for measuring the ROI of the products or services. By improving the conversion rate, businesses can increase […]
10 Paid Advertising Mistakes to Avoid in Your Next Campaign
PPC advertising or simply Paid Advertising is the fastest way to promote your products or services to a targeted audience. But in today’s marketing world, throwing some dollars into your campaigns will no longer bring results – website traffic, conversions, purchases, etc. Paid marketing can be very effective when it is optimized properly. In fact, […]
From Static to Dynamic: The Shift Towards Contextual Commerce in Retail
Every year, new technology and trends emerge in the e-commerce industry. Chatbots, AI, and customer experience have all been hailed as game changers in recent years, with retailers keen to adopt them to improve their digital capabilities. Still, consumers face: Multiple navigation steps Too many products to browse Lengthier checkout process etc. However, what if […]
Why Don’t I Rank? Here’s a Quick Fix When the Wrong Page Ranks for Your Keyword(s) in Google
Picture this: You’re sitting at your desk, anxiously refreshing your website’s rankings, eagerly awaiting the moment you see your target keywords sitting pretty at the top of the search engine results. But then, the moment of triumph turns into one of disappointment and frustration as you realize that the page Google has chosen to rank […]