Better Lead Scoring = Better Conversations Show me a sales team that has the spare time to decipher ambiguous MQLs worthy of attention, and I’ll show you a double rainbow. Can it happen? Yes. Does it happen often? Hardly. Insert: Adobe Marketo Engage lead scoring that goes beyond a basic configuration. When it comes to […]
Marc Babel is an Adobe Certified Expert Marketo Engage Business Practitioner. Marc has over 4 years of experience in Marketo specializing in technical configuration and net new Marketo implementations. He has put his knowledge of the Marketo platform to work for clients ranging from software startups to enterprise healthcare and insurance providers.