Laura Phillips

Blogs from this Author


CS Group Drives 400% Increase in Qualified Leads With Improved Marketing-to-Sales Process

This is the fourth post in a four-part series sharing real stories of success in marketing automation. Construction Specialties Came to us With a Question “What if we could help marketing and sales engage easier with customers in the buying cycle?” An outdated sales model was preventing the marketing and sales teams from seeing what […]

Perficient Digital Recognized as First Adobe Solution Partner Globally to Achieve Marketo Engage Specialization

Perficient Digital has been recognized by Adobe as the first Adobe Solution Partner globally to achieve the Marketo Engage Specialization (full press release). Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  “Being recognized by Adobe as the first partner […]

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Cybersecurity Innovator Achieves 75% Improvement in Marketing Operations Efficiency

This is the third post in a four-part series sharing real stories of success in marketing automation. Cybersecurity Leader Bromium Came to us With a Question “What if we could deliver more success by transforming marketing operations and lead management?” Quite the question! Bromium had recently implemented Marketo Engage. Its email marketing programs were performing […]

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Marketo Announces Free One-Day Online Summit

Adobe’s Marketo team has announced a free one-day online summit for marketing automation experts this September.  Marketo Marketing Nation Live will be a five-hour online event on September 18, 2019. Attendees can expect 2 inspirational keynotes and 15 in-depth breakout sessions from Marketo experts and customers. The full schedule has not been released yet.  Should […]

Add a Lead or Contact to a Marketo Campaign In Salesforce

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. With a few simple steps, you can enable sales reps to add a lead or contact to a Marketo […]

Personalization Drives $34 Million in Revenue for Health Insurer

This is the second post in a four-part series sharing real stories of success in marketing automation. A Fortune 50 health insurer came to us with a simple question. “What if we could deliver highly personalized experiences for thousands of healthcare customers, at scale?” The client had a marketing team of three. They were experiencing […]

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Boosting eCommerce Conversions 300% with Marketo Engage

This is the first post in a four-part series sharing real stories of success in marketing automation.  Nurturing your prospects with personalized emails can be a fast way to boost engagement and convert buyers. If your marketing automation platform is listening and capturing buyer engagement, then delivering an enticing offer when the buyer needs it […]

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Adobe Announces ABM Essentials for Marketo

Adobe announced this week that Marketo Engage now offers ABM Essentials, a complete account-based marketing solution for marketers looking to elevate basic account-based programs into account-based experiences. This announcement comes three months after Adobe announced a partnership with Microsoft and LinkedIn to accelerate account-based experiences. ABM essentials enables marketers with: Account insights & profiling Marketers […]

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Marketo Engage June ’19 Release Notes

Marketo users have new features and functionality coming in Marketo Engage with the announcement of Marketo’s June ’19 release notes. Here is a summary of what’s new for the Marketing Nation®: Marketo Core Services Managing events in Marketo are about to get even better with new features like event registration caps, event goals, page redirects […]

5 Signs Data Accuracy Could Be Blocking Marketing Attribution

If you’ve been working on marketing attribution for any substantial amount of time, you likely understand it’s a long game. Perhaps today you can report on clicks and downloads, but you can’t show your impact all the way to closed-won. Maybe your marketing automation platform had an expert configuration when you launched it a few […]

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4 Ways Marketing Nation Can Master 2019 Adobe Summit Like A Pro

Marketo’s Marketing Nation has a brand new home at the incredible 2019 Adobe Summit in Las Vegas, March 24th – 28th. Many Marketing Nation alumni, myself included, are wondering what the merging of these two major events will bring and how to make the most of it. While you’re pouring through the session catalog, here […]


Join Perficient Digital’s Martech Experts at B2BMX 2019

Perficient Digital, recently named one of Forrester’s Top B2B Agencies, will be at B2BMX in Scottsdale, AZ, February 25 – 27th, teaching marketing leaders about best practices in marketing automation and measurement. On Monday February 25th, Perficient Digital’s Martech expert, Andrew Hull, will lead a workshop on critical marketing metrics CMOs need to prove marketing […]

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