Jen Thompson, Author at Perficient Blogs
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Jen Thompson

Jen has 15-plus years of experience with copywriting, brand, corporate communications, digital and print media. To Jen, there is a science to smart writing and content strategy. She uses words to connect, inspire, comfort and illuminate.

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Trailblazers, Together: Takeaways from #DF19 Opening Keynote

Dreamforce 2019 is officially underway! It’s always one of the biggest events of the year in San Francisco, packed with energy, innovation, announcements and plenty of parties (not to mention, thousands of people who should have worn more comfortable shoes).  So what’s all the buzz about anyway? To kick off this year’s event, Chairman and […]

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6 Reasons Why Perficient Is Growing in Fargo

Around here, we believe in big ideas and bigger horizons. Perficient is 3,500+ colleagues strong, and our company continues to grow at a rapid rate nationwide. Last week, that growth became clearer in one particular place: Fargo. Wait … Fargo? Yes, really. Fargo. In May, Perficient acquired Sundog Interactive, a Fargo-based marketing and technology firm […]

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Storytelling Dashboards: The Benefits & Best Practices

We all know the old saying: a picture is worth a thousand words. But why does that matter when you’re talking numbers? There’s always a story behind your raw data, dashboards and analytics. And the more quickly you understand it, the more you can make the most out of every click and every campaign. If […]

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Fragmented Data, 1 Source of Truth: Why to Use Datorama [Webinar]

Want to connect all of your marketing data in one place in real-time? Attribute revenue directly to campaigns? Or simply make more data-driven decisions? Come learn more about Datorama, the AI-powered marketing intelligence platform serving some of the world’s biggest brands like IBM, Trivago and many more. Eric Dukart, practice director at Perficient, will explain […]

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How to Get the Most out of Datorama

You’ve made the commitment to show measurable results from your marketing efforts. You know there’s value in making data-driven decisions. And maybe you’ve heard that Datorama can help. So … now what? We all know that technology can only take things so far. To maximize the value of your marketing ROI measurement, you need a […]

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5 Advantages of Datorama for Marketers

We all know the importance of measuring ROI and making data-driven decisions. The concept is simple. The execution, on the other hand, is easier said than done. The challenge isn’t a shortage of data. As a marketer, you’re likely sitting on a pile of it. But typically, this data lives all over the place, including […]

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