Jen Thompson, Author at Perficient Blogs

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Jen Thompson

Jen has 15-plus years of experience with copywriting, brand, corporate communications, digital and print media. To Jen, there is a science to smart writing and content strategy. She uses words to connect, inspire, comfort and illuminate.

Posts by this author:

[Guide] 6 B2B Predictions for Manufacturers in 2020

“In 2020, the number of B2B marketing leaders who say their companies organize to support customer journeys will jump from 18% to 48%.” (Forrester Predictions 2020) A decade ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could […]

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How (& Why) to Reboot Your Marketing Process

You know it’s critical to focus on your customers. But when it comes to everything from planning to processes, most marketers face challenges with making organizational shifts – and making them quickly.  Forrester has included Eric Dukart, Perficient’s Salesforce practice director, in its recent report Five New Perspectives on Marketing Process. Released today, the report […]

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Trailblazers, Together: Takeaways from #DF19 Opening Keynote

Dreamforce 2019 is officially underway! It’s always one of the biggest events of the year in San Francisco, packed with energy, innovation, announcements and plenty of parties (not to mention, thousands of people who should have worn more comfortable shoes).  So what’s all the buzz about anyway? To kick off this year’s event, Chairman and […]

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6 Reasons Why Perficient Is Growing in Fargo

Around here, we believe in big ideas and bigger horizons. Perficient is 3,500+ colleagues strong, and our company continues to grow at a rapid rate nationwide. Last week, that growth became clearer in one particular place: Fargo. Wait … Fargo? Yes, really. Fargo. In May, Perficient acquired Sundog Interactive, a Fargo-based marketing and technology firm […]

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Storytelling Dashboards: The Benefits & Best Practices

We all know the old saying: a picture is worth a thousand words. But why does that matter when you’re talking numbers? There’s always a story behind your raw data, dashboards and analytics. And the more quickly you understand it, the more you can make the most out of every click and every campaign. If […]

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Fragmented Data, 1 Source of Truth: Why to Use Datorama [Webinar]

Want to connect all of your marketing data in one place in real-time? Attribute revenue directly to campaigns? Or simply make more data-driven decisions? Come learn more about Datorama, the AI-powered marketing intelligence platform serving some of the world’s biggest brands like IBM, Trivago and many more. Eric Dukart, practice director at Perficient, will explain […]

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How to Get the Most out of Datorama

You’ve made the commitment to show measurable results from your marketing efforts. You know there’s value in making data-driven decisions. And maybe you’ve heard that Datorama can help. So … now what? We all know that technology can only take things so far. To maximize the value of your marketing ROI measurement, you need a […]

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5 Advantages of Datorama for Marketers

We all know the importance of measuring ROI and making data-driven decisions. The concept is simple. The execution, on the other hand, is easier said than done. The challenge isn’t a shortage of data. As a marketer, you’re likely sitting on a pile of it. But typically, this data lives all over the place, including […]

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Video: Empowering Partners Across Complex Distribution Networks

How do you give your customers a seamless experience with your products and service – especially when you have a complex network of partners or dealers? Watch the Recorded Session from DF17 See how firsthand from one of our very own clients – Jason Belsito, Senior Director of Global Customer Engagement with MTD/Cub Cadet, along […]

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Ignite Your Indirect Sales Channels: Watch the Webcast

Want to increase your lead generation and revenue? Or drive engagement with your partner channels? You’ve got a tough job. But whether you want to get more out of your PRM or you’ve outgrown your current tools, this is the perfect place to start. Watch the Webcast Explore trends in the manufacturing industry and key […]

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6 Easy Tips for Writing Better Blogs

You did your research. You spent hours writing a new blog. You carefully checked for typos. You hit the “publish” button. And then … nothing. Well, minus the sound of crickets chirping in the distance. No clicks. No retweets. No comments. What went wrong? Blogs can be an amazing way to connect with your audience. […]

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5 Quick Ways to Write Better Blog Headlines

Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place? Spend More Time on Your Headlines On average, 80% of readers won’t make it past the headline. If you’re going to spend a couple hours creating a blog, take a few extra minutes […]

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7 Reasons Why UX Matters

Maybe you gave up on ordering that gift online because the checkout process was a hassle. Maybe you tried to schedule a doctor appointment, but the clinic’s website wasn’t mobile-friendly. Or maybe your wine shipment exploded because the overnight temp was -25°, and then you couldn’t find customer service info online. Sound familiar? (Ok, minus […]

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