Jen Thompson

Jen has 15-plus years of experience with copywriting, brand, corporate communications, digital and print media. To Jen, there is a science to smart writing and content strategy. She uses words to connect, inspire, comfort and illuminate.

Blogs from this Author

Nurse Speaking To A Mother And Child

Going Beyond Recovery: Virtual Event for Healthcare Providers on August 11

If you could turn back time, before COVID-19, what would you do differently? How would you ready your health system? Or what do you wish that you’d known or put into place? Come join us for an exclusive virtual event for healthcare providers, featuring top industry experts from Salesforce, Perficient and The Chartis Group, on […]

Double Exposure Of Woman Labor And Factory Exterior. Industrial Technology Concept.

Why B2B Leaders Are Investing in PRM: Forrester Report

You know it’s critical to stay connected to your customers. And if you’re in B2B, it’s vital to strengthen relationships with your partners, too. But which tools and technologies are the best fit – and the best investment? Why Channel Software, Why Now Forrester interviewed Perficient for its recent report The Forrester Tech Tide: Channel […]

Manufacturer LE

Accelerating Partner Management: How Manufacturers Can Navigate COVID-19 [Webinar]

Recovering, reopening and rebuilding will be a two-fold process: what now and what next. The pandemic has created a new normal for manufacturers, and the impact of digital communication will more be important than ever before. Join us at Tony Kratovil, RVP of Manufacturing at Salesforce, and Eric Dukart, National Sales Executive at Perficient, discuss […]

Monitoring The Health Of Their Patients

Getting Patients to Come Back: Salesforce Revenue Recovery for Healthcare Providers

From crisis to recovery, healthcare providers have been on the front lines for months, protecting the health, safety, and well-being of communities nationwide. But as restrictions are lifted and doors are reopened, there’s another big challenge on the horizon for many healthcare systems. The big question: when will patients come back – and how quickly? […]

Manufacturing Covid19

Work.com and What’s Next for Manufacturers in the Wake of COVID-19

Disconnected data. Supply chain disruptions. Employee wellness. Shift planning and management. Finding ways to return employees safely to the factory floor. When it comes to reopening and rebuilding, there’s one underlying commonality for manufacturers in the wake of COVID-19. The common thread: solving for distance. In some cases, it’s physical. How do you ensure a […]

Manufacturing Industry

Salesforce Care for Manufacturing + Free 1-Week Jumpstart from Perficient for COVID-19 Relief

In response to COVID-19, manufacturers are battling increased and unpredictable demands to support workers on the front lines. Together with Salesforce, we’re here to help – ensuring you have the agility, information, and tools you need to rapidly pivot operations and reallocate resources. Salesforce Care for Manufacturing: What It’s All About This week Perficient rolled […]

Young Woman Wearing Face Mask Checking Iv Drip

COVID-19 Care with Salesforce & Perficient: No-Cost Response Solution for Healthcare

With the impact of the COVID-19 pandemic, many healthcare systems are struggling with limited ways to direct patients to trusted (and often rapidly evolving) information. Stressed systems. Up to 20x the normal call volume. Gathering and analyzing massive amounts of data quickly. The list of challenges goes on, but so do the resources and partners […]

Young Mechanical Engineer

Why Change, Why Now: COVID-19 & Digital Transformation in Manufacturing

Yesterday I noticed this little gem in my LinkedIn feed, courtesy of author Mark Metry: There is, of course, a bit of wry humor behind it. But there’s also a great deal of truth – and a serious reality – particularly for manufacturers. According to a March 2020 survey by the National Association of Manufacturers […]

Industrial Engineers In Hard Hats.work At The Heavy Industry Manufacturing Factory.industrial Worker Indoors In Factory.aged Man Working In An Industrial Factory.

8 Benefits of Digital Transformation Done Right

Manufacturing is a complex industry, and with growing competition, connecting with your customers is more important than ever before.  But it’s no small challenge to create a completely seamless experience – especially if you rely on dealers, distributors or other partners to be the biggest ambassadors of your brand.  Finding the Right Strategic Partner Forrester […]

Two Excavators Are Working, Dirty Job, Mud

Digital Transformation: 6 Common Challenges for Manufacturers

More customer expectations. More data. More connected devices.   It’s all increasing rapidly, driving the need for digital transformation. But while most manufacturers acknowledge the importance of this transformation, over the past few years only 5% of executives have been happy with their current digital strategies (Forbes).   Why Manufacturing Is Different  The standard definition of digital transformation […]

Excavator In Construction Site On Sunset Sky

[Analyst Study] 114% ROI for Manufacturers Working with Perficient

In the manufacturing industry, partner ecosystems create unique efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to customer data and digital experiences.   According to Forrester, 71% of buyers choose a dealer, distributor or other partners after a digital-only journey. That means it’s more important than […]

[Guide] 6 B2B Predictions for Manufacturers in 2020

“In 2020, the number of B2B marketing leaders who say their companies organize to support customer journeys will jump from 18% to 48%.” (Forrester Predictions 2020) A decade ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could […]

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