Jennifer Lill

Blogs from this Author

Innovations in Adobe Analytics via AEM Authoring

In 2015 the Ford Motor Company made the significant investment to purchase and integrate the full Adobe Marketing Cloud solution with the goal to deliver personalized and optimized content through its myriad of digital channels. Perficient was brought on board to work closely with Ford’s Head of Digital Brand Optimization in the planning, implementation, integration, […]

A First Time For Everything: Attending the 2018 Adobe Summit

Why on earth is there a statue of the Predator in the middle of this fancy Italian restaurant? This was to be the first of the many instances of culture shock I experienced at this year’s Adobe Summit. Although I have worked in Digital Marketing for over a decade; firstly as a creative director for […]