Jay Jackson – Director - Experience Platform Architects

It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]

On Tuesday, October 29, at HLTH, I’ll be leading a workshop in Adobe’s booth on Delivering Omnichannel Experiences in Healthcare. I’ll show how healthcare providers and payers are converting prospects to patients and members using voice assistants with Adobe Experience Cloud.

Consider the following scenarios: You’ve just launched your brand new Adobe Target optimization campaign but you aren’t sure if you are seeing any campaign content. Your boss has informed you that step 3 or 4 in the Adobe Analytics daily sales funnel report has gone missed as of yesterday. The Sales team has just informed […]