Jim Hertzfeld – Principal and Chief Strategist

This is the seventh in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the role that designers have in translating brand identities into digital products. Consider some of the most influential and signature elements of […]

This is the sixth in a series of blog posts sharing our study results on the business value of experience design. Read the last post here. This post explores the value of understanding both the limitations and the possibilities of the underlying technologies to drive an optimal product experience. MC Escher was a Dutch artist […]

This is the fifth in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the value of innovation: Bringing diverse and fresh ideas and perspectives to help the organization think differently, differentiate and future-proof its investments. […]

This is the fourth in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the value of a lean design:  A collaborative approach to design that is pragmatic, inclusive, and moves fast to show valuable purpose […]

This is the third in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the value of knowing the industry:  Applying the unique demands and challenges that the industry category brings to remain competitive and relevant. […]

This is the second in a series of blog posts sharing our study results on the business value of experience design. Read the first post here. In this post, we explore the value of outcomes: ensuring that every user interaction builds and delivers on the business outcomes that the company is investing in. As a […]

This is the first in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of empathy: revealing how users think, perceive, and interact with digital products and how those product experiences help make their lives easier. The history of […]

Digital disruption continues to accelerate across every industry, including the digital industry itself. The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their business and they needed to drive their customers to their web site. Digital agencies merged decades-old creative and marketing experience with emerging […]

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience.  And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.  But a great customer experience is not a matter […]

In my last post, I shared the primary insights you need to pull together a Now/New/Next portfolio and get started on making sense of where you stand in the market. In this post, I’ll share how to use those insights to make sense of what to do about it.  The Approach For most of us, […]

In my earlier post, I shared our motivation for Now/New/Next and why our clients are using it to rapidly make smart decisions to focus their Customer Experience attention. In this post, I’ll share what you need to know to build your Now/New/Next portfolio. The Approach At the center of Now/New/Next is knowing where you stand […]

When many people think of the word “strategy,” they start to conjure up images of a long-term plan built around some theoretical idea that may never happen. Unfortunately, many well-intended, traditional strategies have been outdated attempts at predicting the future that were beset by the realities of market changes, bad data, and, more often than […]