Jim HertzfeldPrincipal and Chief Strategist

Jim Hertzfeld is Principal and Chief Strategist for Perficient, and works with clients to make their customers and shareholders happy through insanely great digital experiences.

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Blogs from this Author

Empathy: The Business Value of Experience Design (Part 1 of 8)

This is the second in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of empathy: revealing how users think, perceive, and interact with digital products and how those product experiences help make their lives easier. The history of […]

Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Digital disruption continues to accelerate across every industry, including the digital industry itself. The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their web site and that they needed to make sure these customers got there. Digital agencies merged decades-old creative and marketing experience with […]

The Business Value of Experience Design (Series Introduction)

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience.  And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.  But a great customer experience is not a matter […]

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So What? Putting Perficient’s Now/New/Next to Work

In my last post, I shared the primary insights you need to pull together a Now/New/Next portfolio and get started on making sense of where you stand in the market. In this post, I’ll share how to use those insights to make sense of what to do about it.  The Approach For most of us, […]

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What Do My Customers Expect? Inside Perficient’s Now/New/Next

In my earlier post, I shared our motivation for Now/New/Next and why our clients are using it to rapidly make smart decisions to focus their Customer Experience attention. In this post, I’ll share what you need to know to build your Now/New/Next portfolio. The Approach At the center of Now/New/Next is knowing where you stand […]

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Why Strategy Is Exactly What You Need Right Now

When many people think of the word “strategy,” they start to conjure up images of a long-term plan built around some theoretical idea that may never happen. Unfortunately, many well-intended, traditional strategies have been outdated attempts at predicting the future that were beset by the realities of market changes, bad data, and, more often than […]

Getting to What Matters Most with Now/New/Next

The last best experience. It may seem unfair or counterintuitive to compare your organization’s customer experience to others outside your industry, but your customers are doing it every time they interact with you. They are holding you accountable to your promises but they are also passing judgment against the expectations set from experiences they have […]

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Essentials for Your Digital Strategy: Lean Transformation

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Earlier in this series, we revealed the importance of organizational alignment for your […]

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Essentials for Your Digital Strategy: Emerging Business Models

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]

4 Strategies to Make CX a Competitive Differentiator

I have two pieces of old news to report. First, the world is changing faster than ever. The second piece of old news: customers are more empowered than ever and have almost complete control over their own journey. So, what is the real news today? These two well-established trends have joined forces to push companies […]

Omnichannel Strategy: Consistent Experiences at Every Touchpoint

Omnichannel experiences are ones that provide a seamless shopping experience across all channels – in brick-and-mortar stores and across digital. To do it well, your messaging and the purchasing processes must be consistent and harmonious. Why is omnichannel marketing essential? This attempt to be everywhere for everyone means that traditional retailers could have an advantage […]

Customer Service Through Self-Service: Your My Account Experience

You may have a different name for it, but your My Account experience is the self-service avenue you provide customers to manage their relationship with your brand before, during, and after the purchase process. This includes elements such as their shopping cart, wishlist, payment and shipping information, order history, loyalty program membership, preferred brick-and-mortar store, […]

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