Eric Dukart

The evolution of technology has radically changed customer expectations, and there’s no going back. So how do you keep up? It’s critical to create an integrated experience, built on a solid understanding what really drives your customers. Here are six places to start: 1. Define your audience. Using personas and segmentation can help you better […]

B2B. B2C. B2B(2C).The worlds are colliding. The lines are blurring. And the definitions are changing. Used to the convenience of shopping online, today’s customers expect the same level of service, personalization, quick delivery, reviews and ratings everywhere. Whether it’s digital or face-to-face, they expect consistent – and meaningful – experiences. And that holds true for […]

Want to make the most of the trends on the horizon? It isn’t just about adding more tools or the latest must-have tech. It’s about how to optimize the way you connect with your customers. Integrate it. And get more value from it. The 8 Biggest Tech Trends & Truths While change will always be […]

Your marketing technology is important. So is getting the most value from it. 4 Top Takeaways for Marketers Here’s what to keep in mind, especially in the manufacturing industry: 1. There’s no one-size-fits-all solution. Let’s be clear: there isn’t one single tool or program that does it all. The right foundation starts with sound architecture […]

Today buyers are seeking out their own information – and not just from your company. Online research. Peer reviews and ratings. Independent sources. There’s a long list, and sales teams are getting pushed further and further down the purchasing path. Then vs. Now: The Purchasing Evolution Past Present Newspaper Online Research Magazines CPQ Generic direct […]

Marketing. Sales. Dealers. When it comes to manufacturing, there are a lot of different players and a lot of moving parts. But at the end of the day, every experience should feel completely seamless and personalized for your customers. Here’s where to start: 1. Better Digital Experience = Better Sales Ecommerce and highly customized pricing and quoting […]

Becoming customer-driven isn’t easy, especially in manufacturing. Marketing teams must define new processes. Learn new technology. Even rethink their roles. While there are several challenges on the horizon, these are at the top of the list: 1. Develop personalized experiences. You only have seconds to capture a customer’s attention. Personalization can do it, when it’s […]

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The future of manufacturing is here, and the rules are changing fast. Traditional advantages are changing, forcing companies to find new ways to drive revenue, improve productivity and maintain an edge over the competition. But the ones who succeed will have one simple thing in common at the heart of every strategy: the customer. (If […]

Here’s what you need to know: 1. Focus on Through-Channel Marketing It’s a simple truth: if sales are your top priority, strengthening your partner channels should be, too. What It Means to You To set their partners up for success, manufacturers across the industry are beginning to: Shift from portals to collaborative communities, creating a […]

You’ve made it! Welcome to the last installment of our partnerDRIVEN blog series, spotlight trends in partner engagement and best practices to drive loyalty and performance. If you’re struggling with partner relationship management (PRM), you’re not alone. Many manufacturers face similar challenges when looking to drive top-line growth. So let’s talk about how technology can synchronize […]

Thanks for coming back to our partnerDRIVEN series. If you’ve been here before, you know we’ve been talking about what’s happening in Partner Relationship Management (PRM) and best practices to increase partner loyalty and performance. So far we’ve covered three ways to increase partner engagement, the four biggest challenges for indirect sales channels, three signs your partner scorecard is underperforming, four […]