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David Willner

David Willner is a business-focused information technology executive in Perficient’s financial services practice. His specialty is in transformation and data strategy programs. Before Perficient, he served as a managing director at J.P. Morgan Chase, senior managing director and chief development officer at Bear Stearns, and chief information officer, corporate comptrollers, at AIG. When he is not improving our client’s operations, systems, and data, he can be found playing guitar in his blues/rock band.

Posts by this author:

Taking Advantage of AI and ML in Financial Services

Previously, I analyzed how dirty, or bad data is the enemy of machine learning. The final blog of this series describes the advantages of artificial intelligence and machine learning in financial services. Many financial services organizations have already begun to take advantage of ML technology because of its proven ability to reduce operational costs, increase […]

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Dirty Data in Financial Services: The Enemy of Machine Learning

Previously, I discussed machine learning and the traits that separate it from artificial intelligence. This blog analyzes how dirty, or bad data, is the enemy of machine learning. While entirely accurate and complete data is the goal of a comprehensive data management program, many firms fall somewhat short. Siloed governance projects and the lack of […]

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Machine Learning in Financial Services: A Discipline Under AI

The term artificial intelligence (AI) was first coined in 1956 by the computer scientist, John McCarty, when he held the first academic conference on the subject at Dartmouth College. McCarty, who is widely recognized as the father of AI, defined it as “the science and engineering of making intelligent machines.” Over time, the meaning of […]

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The Rise and Stagnation of Digital-Only Banking

The rise of digital-only banking is an international phenomenon. New digital-only banks, also known as neobanks, are being launched and fighting for market share in locations across the globe including the US, Canada, UK, Germany, Belgium, India, UAE, Israel, and Hong Kong. To a customer, the advantage of a digital-only bank is the promise of […]

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Artificial Intelligence Enhances Financial Service Firms

Previously, I discussed how artificial intelligence (AI) can assist financial services firms. This blog highlights the benefits of AI strengthening cybersecurity and boosting profitability. AI for Strengthening Cybersecurity Another important horizontal use of AI technology relates to cybersecurity. Given the complexity of the disjointed set of security tools typically deployed in an enterprise, and the […]

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Breaking Down Artificial Intelligence in Financial Service Firms

Artificial intelligence (AI) has the ability to revolutionize a multitude of functions at financial services firms. Whether part of an overall digital transformation program or as a targeted deployment to improve customer service, increase profitability, or enhance information security, leveraging the latest advancements in AI can have a profound impact on a firm. Artificial intelligence […]

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Realizing the Digital Transformation Vision in Financial Services

My last post highlighted digital transformation and means to establish it. In the final post of this series, I analyze the call-to-action in implementing that vision The roadmap to achieve the targeted customer experience (CX) will differ for each firm, given its current state, infrastructure, organization, and priorities. One common element, however, will be its […]

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The Digital Transformation Vision in Financial Services

In my last post, I discussed the aspects of exemplary customer experience. In this post, I will highlight digital transformation and how to establish it. The first step in a digital transformation is the creation of a cohesive vision for customer experience. This cross-disciplinary plan should describe the view of the company from the customer’s […]

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The Customer Experience in Financial Services

Previously, I discussed why financial services firms should focus on digital transformation. This blog will analyze the aspects of the customer experience. The customer experience (CX) is not the same as customer service. Customer service is just one aspect of CX. It refers to the component that provides direct interaction with the customer in the […]

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Why Financial Services Firms Must Focus on Digital Transformation

Digital transformation can be confusing. If a company has all its books and records maintained by computers, isn’t it already digital? If it has a functional web presence and even conducts business transactions via an integrated B2B or B2C portal, doesn’t that qualify as digital? While these scenarios do, in fact, involve the digitization of […]

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Customer Satisfaction in Financial Services with AI-Powered Search

Providing the ultimate customer satisfaction is the cornerstone of digital transformation. When a customer or potential customer searches your site, providing personalized content is a large factor in the quality of their engagement. In fact, it can make or break the customer experience – and your business. Forcing customers to wade through results and links […]

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Cloud vs On-Premises Chatbot Implementation – Financial Services

My last post highlighted the benefits of implementing these bots to enhance customer experience. This post explores chatbot implementation on the cloud and on-premises. A number of chatbots are designed to operate expressly in a cloud environment. There are leading-edge products that can still be installed on-premises. If an organization’s operating platforms are in-house, having […]

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Captive Financing Increases Customer Loyalty and Business Value

Previously, I highlighted customer relationships and generating income with captive financing. This post analyzes value creation and how to get started with captive financing in your business. Value Creation With manufacturer-provided financing, transactions can be closed that might have been otherwise delayed while customers sought third-party funding. With superior knowledge of the equipment and its […]

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Increase Customer Loyalty and Business Value with Captive Financing

While countless companies specialize in financing equipment acquisitions for customers, there is a growing trend for manufacturers to provide such financial services themselves. Of all manufacturers who offer a captive financing option to their customers, 67% expect equipment financing will increase as a percentage of their manufacturer sales. There are numerous reasons for the growth […]

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Data Aggregation and Artificial Intelligence in Financial Services

My last blog highlighted security audits and penetration testing. This final blog of the series discusses security data aggregation and artificial intelligence (AI) implementations in financial services. Should a breach occur, gathering log data from all critical security, network, and endpoint devices is key to a forensic investigation to determine how the firm’s defenses were […]

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Security Audits and Penetration Testing in Financial Services

Previously, I discussed the cybercrimes of phishing and the signs it’s happening. This blog will highlight security audits and penetration testing. Given the ever-changing landscape of cybersecurity threats, coupled with the dynamic nature of new hardware and software deployments, it is imperative to perform security audits and penetration testing on a regular and frequent basis. […]

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Phishing and Cybercrimes in Financial Services

My last blog discussed the benefits of data encryption and application programming. This blog dives into the cybercrimes of phishing and the signs it’s happening. Phishing is a cybercrime in which a target or targets are contacted by email, telephone, or text message by someone posing as a legitimate institution to lure individuals into providing […]

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Data Encryption and Application Programming in Financial Services

Previously, I outlined the how and why of server and endpoint protection. This blog will discuss the benefits of data encryption and application programming. Data Encryption All of a firm’s data should be encrypted both at rest (stored on media) and in flight (in transit on the network). This provides the best protection from a […]

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Server and Endpoint Protection in Financial Services

My last blog explored network infrastructure and proactive measures to take to keep the network secure. This blog analyzes the how and why of server and endpoint protection. In a network context, an endpoint is defined as any computing device that communicates with a network to which is it connected. It includes all of a […]

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The Importance of Network Infrastructure in Financial Services

Previously, I analyzed the risk of a cyberattack in financial services. This blog explores network infrastructure and proactive measures to take to keep the network secure. While firewalls have been the cornerstone of network security for years, there are newer, much more capable devices now available. These next-generation firewalls (NGFW) are capable of performing the […]

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