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David Willner

David Willner is a business-focused information technology executive in Perficient’s financial services practice. His specialty is in transformation and data strategy programs. Before Perficient, he served as a managing director at J.P. Morgan Chase, senior managing director and chief development officer at Bear Stearns, and chief information officer, corporate comptrollers, at AIG. When he is not improving our client’s operations, systems, and data, he can be found playing guitar in his blues/rock band.

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The Customer Experience in Financial Services

Previously, I discussed why financial services firms should focus on digital transformation. This blog will analyze the aspects of the customer experience. The customer experience (CX) is not the same as customer service. Customer service is just one aspect of CX. It refers to the component that provides direct interaction with the customer in the […]

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Why Financial Services Firms Must Focus on Digital Transformation

Digital transformation can be confusing. If a company has all its books and records maintained by computers, isn’t it already digital? If it has a functional web presence and even conducts business transactions via an integrated B2B or B2C portal, doesn’t that qualify as digital? While these scenarios do, in fact, involve the digitization of […]

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Customer Satisfaction in Financial Services with AI-Powered Search

Providing the ultimate customer satisfaction is the cornerstone of digital transformation. When a customer or potential customer searches your site, providing personalized content is a large factor in the quality of their engagement. In fact, it can make or break the customer experience – and your business. Forcing customers to wade through results and links […]

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Cloud vs On-Premises Chatbot Implementation – Financial Services

My last post highlighted the benefits of implementing these bots to enhance customer experience. This post explores chatbot implementation on the cloud and on-premises. A number of chatbots are designed to operate expressly in a cloud environment. There are leading-edge products that can still be installed on-premises. If an organization’s operating platforms are in-house, having […]

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Captive Financing Increases Customer Loyalty and Business Value

Previously, I highlighted customer relationships and generating income with captive financing. This post analyzes value creation and how to get started with captive financing in your business. Value Creation With manufacturer-provided financing, transactions can be closed that might have been otherwise delayed while customers sought third-party funding. With superior knowledge of the equipment and its […]

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Increase Customer Loyalty and Business Value with Captive Financing

While countless companies specialize in financing equipment acquisitions for customers, there is a growing trend for manufacturers to provide such financial services themselves. Of all manufacturers who offer a captive financing option to their customers, 67% expect equipment financing will increase as a percentage of their manufacturer sales. There are numerous reasons for the growth […]

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Data Aggregation and Artificial Intelligence in Financial Services

My last blog highlighted security audits and penetration testing. This final blog of the series discusses security data aggregation and artificial intelligence (AI) implementations in financial services. Should a breach occur, gathering log data from all critical security, network, and endpoint devices is key to a forensic investigation to determine how the firm’s defenses were […]

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Security Audits and Penetration Testing in Financial Services

Previously, I discussed the cybercrimes of phishing and the signs it’s happening. This blog will highlight security audits and penetration testing. Given the ever-changing landscape of cybersecurity threats, coupled with the dynamic nature of new hardware and software deployments, it is imperative to perform security audits and penetration testing on a regular and frequent basis. […]

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Phishing and Cybercrimes in Financial Services

My last blog discussed the benefits of data encryption and application programming. This blog dives into the cybercrimes of phishing and the signs it’s happening. Phishing is a cybercrime in which a target or targets are contacted by email, telephone, or text message by someone posing as a legitimate institution to lure individuals into providing […]

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Data Encryption and Application Programming in Financial Services

Previously, I outlined the how and why of server and endpoint protection. This blog will discuss the benefits of data encryption and application programming. Data Encryption All of a firm’s data should be encrypted both at rest (stored on media) and in flight (in transit on the network). This provides the best protection from a […]

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Server and Endpoint Protection in Financial Services

My last blog explored network infrastructure and proactive measures to take to keep the network secure. This blog analyzes the how and why of server and endpoint protection. In a network context, an endpoint is defined as any computing device that communicates with a network to which is it connected. It includes all of a […]

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The Importance of Network Infrastructure in Financial Services

Previously, I analyzed the risk of a cyberattack in financial services. This blog explores network infrastructure and proactive measures to take to keep the network secure. While firewalls have been the cornerstone of network security for years, there are newer, much more capable devices now available. These next-generation firewalls (NGFW) are capable of performing the […]

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Initiating a Data Governance Program in Financial Services

Previously, I discussed the components needed to design a data governance strategy. This post will describe in detail, how to initiate the data governance program. The first step in implementing an enterprise data governance program is conducting a comprehensive assessment of all data related policies, processes, standards, repositories, and usage. Determining the major pain points […]

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[Guide] Mitigating Cyberattacks in Financial Services

Cyberattacks and data breaches in financial services firms are more common than in any other industry. In fact, financial services firms fall victim to cybersecurity attacks 300 times more frequently than businesses in other industries and the rate of breaches in the industry has tripled over the past five years. Cyberattacks also cost financial services […]

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Implementing Chatbots in Financial Services

Previously, I discussed chatbot technology in the financial services industry. This post outlines the benefits of implementing chatbots to enhance the customer experience. Many firms begin their foray into chatbot technology by replacing or augmenting internal service desks. Functions such as information security password resets, IT software installation requests, and HR inquiries are typically the […]

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Components of a Data Governance Strategy in Financial Services

Previously, I analyzed the types of data in a governance program for financial services companies. In this post, I discuss the components needed to design a data governance strategy. A comprehensive program to manage data consists of a number of components: Data Strategy & Architecture A firm-wide repository (data dictionary) should be constructed to catalog […]

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Chatbot Technology in Financial Services

This blog series highlights the benefits of implementing chatbots in financial service to exceed customer expectations. This post explores chatbot technology in the financial services industry. Chatbots, often referred to as virtual assistants and interactive agents, are software applications that can interpret human speech and texts. They can execute transactions via an organization’s systems, providing […]

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[Guide] Designing a Data Governance Program in Financial Services

Data is the lifeblood of any company. It is the basis of management decision-making, regulatory supervision, taxation, and investor and market behavior. In recent years, firms have recognized data as an independent asset that should be managed and leveraged to fully reap its benefits. As firms began to recognize the power of data for its […]

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