David Soderna, Author at Perficient Blogs https://blogs.perficient.com/author/david-soderna/ Expert Digital Insights Mon, 14 Nov 2011 16:23:41 +0000 en-US hourly 1 https://blogs.perficient.com/files/favicon-194x194-1-150x150.png David Soderna, Author at Perficient Blogs https://blogs.perficient.com/author/david-soderna/ 32 32 30508587 Why become a ‘Social Business’? (Part II) https://blogs.perficient.com/2011/11/14/why-become-a-social-business-part-ii/ https://blogs.perficient.com/2011/11/14/why-become-a-social-business-part-ii/#respond Mon, 14 Nov 2011 16:23:41 +0000 http://blogs.pointbridge.com/Blogs/soderna_david/Pages/Post.aspx?_ID=7
Last week, I left you with the first 5 points to how social creates value in the workplace. Continuing that blog, here are the top 5.
#5

Increased Collaboration Potential: Collaboration is more than creating and sharing. It is difficult for organizations that reward individual behaviors and accomplishments to truly collaborate. In order to effectively leverage the collaboration potential that social technologies provide, we must find ways to encourage teams to work together and contribute collectively. Social technologies enable this by giving everyone a voice and breaking down silos. With social, we can more easily collaborate across departments, time zones, and even organizations by allowing our trusted partners, customers, and suppliers into our social network. Information flows become less hierarchal as direct connections and relationships across organizational boundaries are formed.
#4

Increased Employee Productivity: Productivity can be defined as the ability to generate, create, enhance or bring forth good and services. Social technologies allow us to be more productive and achieve performance excellence though a variety of means. Search is first. Search results driven by social concepts such as tagging and ratings become extremely relevant. Search finally is able to provide results we can use to be productive by not just providing relevant information, but also by introducing us to relevant people. Since people are at the heart of a social system, finding people based on profiles rich with skills, expertise, interests, and capabilities enables a world where the people that can help us are just a click away. Search + Social thus becomes the ultimate knowledge management system: one that everyone uses everyday to produce excellence.
#3

Increased Responsiveness to the Marketplace: Customers notice. Customers notice a company’s increased capacity to provide service. Social technologies enable us to quickly find information, find people, answer questions and solve problems. Whether we need good information to efficiently respond to an RFP with high-quality content, or we need to find the one person in the organization that has experience with a particular product, social provides the answer. A great example of this is in the consumer space via online medical support communities. Countless lives have been improved by giving cancer patients access to experts, high quality information, and communities to provide the support and encouragement necessary to tackle life-threatening personal issues. This same model, when applied to business, can be transformational.
#2

Increased Market Share: Here we let the experts talk: According to the McKinsey Institute, “fully networked enterprises are not only more likely to be market leaders or to be gaining market share, but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.” McKinsey research has shown that leveraging web 2.0 concepts such as social, both internally and externally, have proven to provide enviable differentiators for any organization.
#1

Increased Revenue and Decreased Costs: Each of the points above and in Part 1 point to real value stemming from adoption of social technologies and processes.
Value is everywhere! So, in summary, we obtain value in:

  • The ability to support more customers with current resources
  • Improved customer service leading to customer retention and growth
  • Decreased support call volume
  • Productive employees delivering high quality the first time
  • Daily incremental improvement in business processes
  • Connecting once separated resources and applying their collective experience to solving problems
  • Reduced travel costs
  • Discovering new ideas and bringing them to market quickly
  • Getting more done with the people you have
  • Employees who are intrinsically motivated to improve company performance
  • Attracting and retaining top talent
  • Spending more time producing, less time in email
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Why become a ‘Social Business’? (Part 1) https://blogs.perficient.com/2011/11/10/why-become-a-social-business-part-1/ https://blogs.perficient.com/2011/11/10/why-become-a-social-business-part-1/#respond Thu, 10 Nov 2011 14:57:00 +0000 http://blogs.pointbridge.com/Blogs/soderna_david/Pages/Post.aspx?_ID=6
The term ‘Social Business’ has many different meanings; for some, it describes how businesses leverage social networking services like Facebook, LinkedIn and Twitter to market or sell their services. While this externally facing definition is certainly valid, ‘Social Business’ also describes how companies are using social networking concepts and technology to enable their employees to interact in new and exciting ways.
Not unexpectedly, many organizations fear a mysterious productivity drain that they expect to occur if they embrace these technologies. This same fear has paralyzed many organizations for decades. First it was email, then the internet, then instant messaging, and now social. However, social is different because the technology simply enhances natural human behaviors: building and maintaining relationships. Because building and maintaining relationships take time, the sooner companies get past their fears and embrace ‘Social Business’, the more value they will obtain from their investments. It pays to move first.
But what value truly exists in becoming a ‘Social Business’? While hard ROI numbers are difficult to calculate, there are many areas that we can explore where value is hiding, just waiting to be discovered. So, here are the top 10 ways in which social creates value:
#10
Improved Email Usage: Social technologies change the way we communicate. Instead of employees receiving a gluttony of unwanted announcements for chair massages, parking restrictions, holiday treats, and IT change management windows, social technologies allow users to opt-in to these messages, only when needed and appropriate. This frees up our email systems to be used more effectively, allowing today’s knowledge worker to salvage valuable minutes from their day which can be used on more important tasks. Also, as ubiquitous and critical as email is, at its core it is an anti-social tool. It encourages faceless communication and enables people to hind behind their cubicle walls and not interact. A ‘Social Business’ needs more.
#9
Improved Employee Base: Attracting and retaining top-talent can be a strategic differentiator for companies. It is expensive to lose an employee. Some studies have shown that it can take up to a year to regain the productivity and efficiency of a lost employee, not to mention the time and money surrounding identifying, recruiting, interviewing and hiring someone new. Additionally, the Consumerization of IT has put new demands on the technologies companies provide employees. Employees expect to be able to apply the same technology methods they use in their personal lives towards business purposes. By proactively providing these technologies, employee satisfaction goes up and undesirable attrition goes down.
#8
Increased Employee Engagement: Social technologies provide unique communication opportunities that were very difficult in the past. Communities can be established that cross functional and geographic boundaries and enable communication and collaboration on key business issues. Communities enable the ability to contribute to the overall success of the organization. When a direct line is drawn between individuals and the corporate direction, employees stop thinking of themselves as employees and start thinking of themselves as owners. The entrepreneurial spirit fostered by these communities increases commitment and improves decision making, as a broader perspective is adopted across the entire organization.
#7
Increased Efficiency: Efficiency can be defined as spending the minimum amount of time and effort towards solving a problem or performing an action. In today’s world, efficiency is paramount. For many of us, gone are the days of the 9-5 job. Mobile technology has enabled us to be constantly connected, and therefore we tend to work 5-9 instead. That work is not just performed in the office anymore. We are working anywhere and everywhere and need to be über-efficient to balance our personal lives with our professional lives. Social technologies can provide this when effective mobile interfaces are provided. Social technologies themselves demand more efficiency. Robin Dunbar, a British anthropologist, has theorized that the maximum number of relationships that any individual can effectively maintain is about 150. After that number, the time and effort is takes to maintain the relationship is just too great. Social technologies, when implemented correctly, enable us to efficiently form and maintain new relationships with those otherwise outside of our realm. These new connections allow us to expand our resources, gaining help and helping others in ways never possible before.
#6
Foster Innovation and Creativity: Many companies pay lip service to their ability to innovate, but few can truly foster innovation across their entire employee base. Like a suggestion box on steroids, social technologies can enable the ability to collect, manage, socialize and deliver on new ideas. Idea Campaigns can be run on specific topics, to encourage innovation in key strategic areas. The entrepreneurial culture formed by communities is further enhanced by innovation processes that are visible to every employee. Incremental improvement becomes standard operating procedures. We no longer point to the everyday challenges as someone else’s problem – instead we are enabled to contribute, solve, and improve ‘our’ company.
Stay tuned for Part II and the top 5 ways in which social creates value! In the meantime, please feel free to comment below.
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#SPC11: Day 1 https://blogs.perficient.com/2011/10/03/spc11-day-1/ https://blogs.perficient.com/2011/10/03/spc11-day-1/#respond Mon, 03 Oct 2011 23:54:41 +0000 http://blogs.pointbridge.com/Blogs/soderna_david/Pages/Post.aspx?_ID=5
It’s been an interesting and exciting first day at SPC11. Everything from the facilities to the overall organization to the drive and excitement are what we’ve come to expect from a big Microsoft Conference. SharePoint has truly invaded Mickey Mouse’s neighborhood.
What’s also impressive is the impact the SharePoint Community has on shaping the conference. From the conference breakfast where giant screens of streaming tweets provided some dining entertainment to the keynote itself where our host Jared Spataro spoke to the prevalence of SharePoint Saturdays and SharePints that many of the 7500 attendees have experienced
So, as I try to summarize the activities of Day 1, I look to the community, and nowhere else is the community more visible than on Twitter, and more specifically the hash tag #spc11. This river of tweets contains a great perspective on the day’s first events and activities we’ve experienced.
But what about those of who are not yet part of the twitter phenomenon, or those just too busy today to keep an eye on twitter throughout the day. For those, I present a small sample of the best and most relevant tweets of the day. Read and enjoy:

@joeloleson Joel Oleson SharePoint has 125 Million users with 65000 customers. Office 365 already has millions of users. #spc11
marcykellar marcy kellar Next version of SharePoint has 12 times the visual designers involved. Focus on UX and social is BIG! #spc11
SharePoint Microsoft SharePoint Announcement: the first service update for O365 including support for BCS to remote web-services by end of year. #spc11
nikxpatel Nik Patel Teper earlier announced that his team working closely with Azure team? Hint – learn Azure if you are #SharePoint pro.. #spc11
harbars Spencer Harbar Every Vote Counts – Please help decide how to divide our $50,000 donation between NetHope’s member humanitarian organizations.
SPBert Bert Johnson Congrats to @KimmoForss and @harbars for being the first two Microsoft Certified Architects for SharePoint! bit.ly/oP3cR3
#SPC11
vcmonkey Virgil Carroll #spc11 wow bold statement, Jeff Teper says governance in #SharePoint is not an issue with all the feature and tools available…interesting
jthake Jeremy Thake Bravest demo I’ve ever seen at keynote, failing over 14.4tb with 7500 concurrent users great work #SharePoint
#spc11
cmcnulty2000 Chris McNulty SharePoint Conference 2011 – ‘Fantastic’ Keynote Summary bit.ly/qO3uNE
#SPC11
#sharepoint
AndrewWoody Andrew Woodward Watching #SPC11 in tweetdeck is a little like being in the Matrix – I know kung fu 🙂
joiningdots Joining Dots Surprised – Gartner says MS leading Google in cloud-based email and collab market at SharePoint conf #spc11
Karuana Karuana Gatimu @joeypatterson: Don’t call SharePoint “SharePoint.” Call it something that will make user adoption easier #spc11
#spc245 YES ours is ThePlaza
SharePointeer Derek Watson Want good karma? Find someone new to twitter posting at #SPC11 and give them a follow and welcome them! #RandomActsofAwesome
joeloleson Joel Oleson SharePoint Best Practice. Get wrist bands for parties you plan to go to. It’s a requirement for most parties, & some will sell out! #SPC11

Did I miss any? Please comment and let me (and everyone else) know what you saw/heard.

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I Still Haven’t Found What I’m Looking For https://blogs.perficient.com/2011/03/02/i-still-havent-found-what-im-looking-for/ https://blogs.perficient.com/2011/03/02/i-still-havent-found-what-im-looking-for/#respond Wed, 02 Mar 2011 18:19:00 +0000 http://blogs.pointbridge.com/Blogs/soderna_david/Pages/Post.aspx?_ID=3

SharePoint Search provides excellent search capabilities and features that many organizations can leverage with minimal customizations and configurations.Plus, with the addition of FAST for SharePoint and its big brother FAST Search for Internet Servers (FSIS), Microsoft has a deep search offerings to solve countless search opportunities.

However, even with features such as metadata-based results refinement and query suggestions, users of SharePoint search often need to climb the highest mountains and run through the fields, and sill not find what they are looking for (thanks, Bono).

Much of this is due to the flexible way SharePoint presents content, and how SharePoint crawls content.Let’s say you are searching for ‘Joshua Tree’ in your vast SharePoint-based library of discography built with an asset library of mp3 files with lookup columns into other custom lists to specify the Albums and Artists.By default, you’ll get back something like this:

At first glance, this looks great, but looking further you’ll see that SharePoint is returning duplicate results.Instead of just one ‘hit’ for the Joshua Tree album, we’re seeing quite a few – one for the album itself, one for each ‘View’ of the Albums list:All Items, By Artist, By Genre.In addition, because we have a multiple views in our Songs Library too, we’re getting multiple hits for each song as well.Once you’ve made this realization, the results appear ‘less great’ and frustration sets in.

Luckily, the solution is easy once you know what SharePoint is doing.When SharePoint crawls content, it is looking at each and every page of the site, indexing what it finds.The views we created to provide flexibility in navigating to our albums and songs by artist, genre, etc. are actually making our search results less effective.In addition, SharePoint is indexing the songs and albums themselves, so we end up with many search results, all pointing to the same thing.

Our solution is to configure search to ignore the types of results we don’t want displayed.In this case, we are only interested in the Albums and Songs themselves, not the lists that contain them.There are two ways in which we can configure SharePoint to accomplish this:Query Results or Crawl Rules

Query Results:

Every item displayed in search query has a Content Class.The Content Class indicates whether the result was found in a List, Library, Calendar, Page, etc., and is a search managed property so we can specify what Content Classes we want returned (or not returned) in our query.To test this, you can enter the following syntax into your query box:

Joshua Tree AND ContentClass<>STS_List_GenericList

Since the ‘Albums’ List was created as a Custom List, this query eliminates any result stemming from a custom list, thus eliminating the duplicate and unnecessary views from our search results, as shown below:

 

Further, we can also eliminate Picture Libraries be adding another clause:

Joshua Tree AND ContentClass<>STS_List_GenericList AND ContentClass<>STS_List_851

STS_List_851 represents a SharePoint 2010 Asset Library, and thus are query results are reduced to exactly we expect when performing our search:

 

So, now that we can form a query that will return the results we need, we can modify our search results page to automatically append our Content Class filter clauses to each and every query performed on the page.(A SharePoint Search Results page is simply a set of web parts that allow us to enter a search term and then display results, and filter on those results.)To do this, simply modify the ‘Results Query Options’ of the Search Results web part to include a query clause in the ‘Append Text to Query’ field as shown below:

 

Crawl Rules:

Modifying a Query Results web part is certainly easy and can provide some quick results, but when the number of results being returned is large, it is less than efficient to perform the filtering at query time; instead we should consider modifying our crawl rules to prevent these pages from ever reaching the index.

When specifying crawl rules, additional options are presented.Not only can we use the exact same query clauses to restrict results by content class, but we can also restrict results based on specific paths, such as:

*/Lists/Albums/By Artist.aspx, or

*/Lists/Albums/AllItems.aspx, or even

*/Lists/Albums/*.aspx

The exact techniques used to specify how crawl rules are created and managed are outside the scope of this blog, but details can be found here: http://technet.microsoft.com/en-us/library/ee792871.aspx

Office 365 Consideration:For those of us who are leveraging SharePoint Online in Microsoft’s Office 365 suite, specifying crawl rules is not an option as administering the Search Service Application is unavailable.

Summary

So, in summary, when the number of results is small as in this example, it is easy to understand the results and locate the correct link to follow, but when we think about the amount of content contained in most SharePoint implementations, it becomes critical to plan for how our search results will be returned and may the necessary adjustments to how content is crawled or how it is displayed to provide effective and relevant search results.

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The What, Who, and Why of SharePoint Governance https://blogs.perficient.com/2008/06/30/the-what-who-and-why-of-sharepoint-governance/ https://blogs.perficient.com/2008/06/30/the-what-who-and-why-of-sharepoint-governance/#respond Tue, 01 Jul 2008 03:57:00 +0000 http://blogs.pointbridge.com/Blogs/soderna_david/Pages/Post.aspx?_ID=2

It’s been over five years since I first heard of the words ‘portal governance’ and I remember being completely bewildered at its meaning or purpose. At the time, I was working (competing?) with a colleague to get our ‘portal’ businesses up and running. He was focused on IBM Portal and I was the SharePoint guy. I can still remember his excitement on landing a three-week project to build a governance plan for a new customer. That first envious conversation inspired me to dig deep into the world of governance and now a week doesn’t go by where I’m not applying or defining some important governance principles.

These days, governance is much more common and many of my clients have heard of governance and are doing their best to implement governance concepts. There are many great sites devoted to SharePoint Governance, from Microsoft TechNet to Joel Oleson’s Blog. Even with this plethora of information so readily available, I am surprised by the number of different connotations governance has amongst my SharePoint clients. Very simply, SharePoint Governance can be defined as a system of management to control the deployment and use of SharePoint in your organization. Those of us who have implemented SharePoint know the nature of SharePoint implementations is to rapidly proliferate throughout organizations. When SharePoint is fully deployed and takes hold, usage skyrockets and sites begin popping up everywhere. Without an appropriate plan for managing this growth, it can become out of control very quickly. Another way to look at it: Governance is like a good city plan of zoning and building codes that keeps your SharePoint implementation looking more like Chicago’s uniform grid of streets and less like the urban sprawl of San Antonio.

Governance is often confused with other aspects of a good SharePoint design: infrastructure design, branding, taxonomy and information architecture, just to name a few. Training and communication are also often mixed in with Governance. While, all of these things are very important, it’s my experience that a good, simple governance plan should be viewed independently from these other design or planning elements. SharePoint governance plans can and should touch on aspects of controlling things like branding, but governance itself should be raised up a notch and tackled on a broader level. For example, SharePoint provides the ability to apply themes to individual Sites. A governance plan can declare when this is appropriate, and when it is not, but a UI design should define the themes themselves.

At its core, a governance plan is a manual or guidebook that describes precisely how SharePoint administration, maintenance, and support should be handled to control the growth of SharePoint implementations. It draws the line of ownership between the technical folks putting together the system and the business groups who are using it. A governance plan defines the ‘building codes’ for how you should use SharePoint, and for how you can’t or shouldn’t. Because SharePoint introduces new ways of sharing information, collaborating, and implementing business processes, there are unique considerations for governing its use. For example, as SharePoint usage grows naturally, more and more people end up relying on the information in SharePoint to do their daily jobs, and SharePoint becomes more ‘business critical’. Some organizations are ready to accept SharePoint in this role—some are not. A governance plan will define the usage rules that will enable such growth, or specifically curb it until an organization can support it. A good governance plan, then, ensures SharePoint is managed and used in accordance with its designed intent to prevent it from becoming an unmanageable system.

To make this a bit more real, let’s review ‘what’ should be governed in a SharePoint implementation, ‘who’ should be doing the governing, and ‘why’ it is important to define this information up front:

What is governed?

To make our Governance Plan understandable, we need a model for how the different types of SharePoint fit together, so we can address the different types of sites and content we are concerned with. We also need to define the ‘building codes’ (usage policies and procedures) that will not only keep out inappropriate use but also will provide a more consistent and usable system in the end.

The model below shows how the number of sites in most SharePoint implementations, especially those related to Intranets, form somewhat of a pyramid. Like all things hierarchical, we have a few number of high-level sites at the top, and the number of sites grow as you add divisional portals, team sites, project sites, and even My Sites.

The important part of this model is to realize that the site and portals at the top are usually mostly pushing content and usually require tight governance. As you move down the model, governance becomes looser and the purposes are more related to team collaboration than corporate communication. Also, more temporary or short-lived sites exist on the lower half and the permanent sites are more common as you move up. Sites on the lower half usually need to be provisioned quickly so people can collaborate efficiently. Those on the top are visible to many more people and require a bit more planning. So, the trick is finding the right place for the horizontal line that separates the controlled sites from the ad-hoc sites in your organization.

Who is the Governor?

With the appropriate individuals in your organization involved at the right level with well defined responsibilities, you’ll have the ability to make the necessary decisions not just initially but throughout the life of SharePoint at your company. This includes tech-savvy business people and business-savvy technology resources working together to define and enforce your plan.

The best governance plans I’ve seen break the roles and responsibilities into two groups: A Strategy Team, and a set of Tactical Teams. The Strategy Team should be a balance of business owners and technology leaders. In this team it is critical to have active involvement from Executive & Financial Stakeholders, IT and Business Leaders, Security and Compliance Officers, Development Leaders, and Information Workers. This team is charged with finding the right balance between technology and the business, AND between centralized control and decentralized empowerment. They drive the deployment from a strategic perspective and provide the overall insight and direction needed by the tactical teams. They are constantly looking for synergies where SharePoint can help the organization operate more effectively or efficiently. They need to understand how the business is growing, and where it could be growing. In the end it’s about leveraging SharePoint to improve on business processes.

On the other hand, the Tactical Teams, as their name suggests, are focused on things like operations, portal and site administration, functional ownership of specific sites, and building the framework and features of the portal. The tactical teams build the infrastructure (hardware, OS, etc.), provide the relational database support and required connectivity, and support SharePoint’s Active Directory needs. These teams are also responsible for global SharePoint con
figuration, site provisioning, administration, and maintenance.

As the diagram on the right shows, the addition of a governance committee brings the Strategy Team and Tactical Teams together. While the Strategy team may only meet on a quarterly basis once SharePoint has been deployed, the governance committee is an extension of the tactical teams and meets regularly to make the necessary decisions to keep your SharePoint implementation moving. They are concerned with request for new high-level sites, requests for customizations or configurations, oversight and scheduling of operational changes, and a whole lot more. This committee has representation from all the tactical teams, and also overlaps into the strategy team providing good representation and communication flow.

Why is this so important?

A good governance plan adds a ton of legitimacy to your implementation and to your overall plan. Defining governance rules, roles, and responsibilities helps tremendously to get the business to provide the resources you need to make your implementation a success. A governance plan will describe the business-critical nature of your SharePoint implementation and provide the evidence for the necessary people and money investments.

Conclusion

A few final words of advice: Focus on developing a complete governance plan early in your implementation. Focus on WHAT needs to be governed and controlled and WHO is part of what team. Also, remember you are not John Adams or Benjamin Franklin. This is not a new form of government you are creating. Keep it simple and focus on what really matters to you. The overall success of your SharePoint implementation hinges on maintaining control while being bombarded by requests from everybody in your organization (and their brother), and your governance plan will give you that control.

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