Chuck Brooks

Dr. Chuck is a Senior Data Strategist / Solution Architect. He is a technology leader and visionary in big data, data lakes, analytics, and data science. Over a career that spans more than 40 years, Dr. Chuck has developed many large data repositories based on advancing data technologies. Dr. Chuck has helped many companies become data-driven and develop comprehensive data strategies. The cloud is the modern ecosystem for data and data lakes. Dr. Chuck’s expertise lies in the Google Cloud Platform, Advanced Analytics, Big Data, SQL and NoSQL Databases, Cloud Data Management Engines, and Business Management Development technologies such as SQL, Python, Data Studio, Qlik, PowerBI, Talend, R, Data Robot, and more. The following sales enablement and data strategy results from 40 years of Dr. Chuck’s career in the data space. For more information or to engage Dr. Chuck in an engagement, contact him at chuck.brooks@perficient.com.

Blogs from this Author

Business Professionals Discussing In Office Corridor

The Star Schema is Obsolete, Moving to the Cloud

This is the third and final blog in this series, to read the previous blog click, here.   In the first post, I urged you to stop using star schema dimensional models because they were obsolete. In the second post, I elaborated on why star schema dimensional models were obsolete using Ralph Kimball’s own reasons […]

Making Decision On The Move

The Star Schema is Obsolete, Reduced Cost, and Better Performance

This is the second blog in the series. Read the first blog, here.   In my first blog, I stated that the star schema and dimensional modeling are obsolete, and I urge you to stop using them. I explained that in the first chapter of The Data Warehouse Toolkit Ralph Kimball explained that dimensional modeling […]

Success Is A Collaborative Effort

The Star Schema is Obsolete

If you are still using a star schema and dimensional modeling to build your data warehouse / Data Lake, I implore you to reconsider. This has been a contentious subject in the past, but when building modern data environments  It is important to me to cover this topic in detail. Ralph Kimball introduced the industry […]

Business Team Brainstorming Data Target Financial Cocnept

Becoming Data Driven: Increase Data Knowledge and Literacy

This is the fourth blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. You can read the other blogs in the series via these links: first blog, second blog and, third blog.    A data-driven organization is one […]

Women Discussing Data

Becoming Data Driven: Make the Data Accessible, Integrated, and Reusable

This is the third blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. You can read the previous posts here and here. A company becomes data-driven when they look to data to make important business decisions across the […]

Focus And Dedication Got Her Far

Becoming Data Driven: Embrace New Data Technology

This is the second blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. To read the first blog click here.   Companies with outdated technology such as on-premises data warehouses, Excel spreadsheets as a data source, and email […]

Istock 881542122 (2)

Becoming Data-Driven: Give Employees and Customers Access to the Data

This is the first blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. A data-driven organization is one that effectively and consistently utilizes data in its decision-making process across all levels of the organization. It means driving change, […]