Andrea Walker

Andrea Walker, MCE, is currently Perficient's Marketo Architect for the Adobe Business Unit. She has spent many years in digital marketing, marketing technology, and marketing ops for both in-house SaaS companies and working with clients in multiple sectors, including healthcare, financial services, and technology.

Blogs from this Author

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How Personalization Will Continue to Dominate Martech for Healthcare

By the year 2025, the global personalization software market is expected to grow from $6.7 million in 2020 to $1.8 billion. In fact, the martech landscape has grown 5,233% in the last 10 years, according to ChiefMarTech.com. In healthcare specifically, the demand for personalized and customized patient experiences continues to become prevalent. Today’s healthcare patients […]

Women's Hand Typing On Mobile Smartphone, Live Chat Chatting On Application Communication Digital Web And Social Network Concept.

What You Should Know About the New Marketo Dynamic Chat

If you are familiar with chatbot tools like Drift and Intercom, then it won’t be a shock to get up to speed on this new feature that Marketo will soon roll out (probably later in the quarter). Should you get excited? I would say yes because it offers another opportunity to engage with your website […]

Smiling Woman In Headphones Greeting Talking On Video Call

Beyond Email: 4 Trends Impacting Event Marketing in 2022

Marketers are no strangers to change. Part of the role means adapting to consumers’ preferences, which are constantly evolving. Furthermore, marketers have gone through a lot of abrupt upheaval in marketing activities this past year, including the cancellation of in-person events. As returning to all in-person events remain up in the air, there are emerging […]

Shoe closet

How to Easily Spring Clean Your Marketing Database

Let’s give Carrie Bradshaw some credit – at least she knew how to organize her shoes properly. Each pair stacked neatly in its’ own cubby and separated from the other pairs by color, size, and season. Don’t we wish we could all be that organized with our shoes, much less our marketing databases right?! What […]

Built To Run Seaside

How to Train Your Emails: IP Warming 101

Personally, I hate running long distances. I like to think I’m a pretty athletic person,  but the idea of running more than 5k or even 10k races just makes me cringe. So, last year, I ran a virtual marathon for the first time ever to challenge myself. I created a schedule based on how many […]